analyze customer behavior 中文意思是什麼
analyze customer behavior
解釋
分析顧客行為-
In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa
案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。 -
Using data mining technology to analyze customers " data, we can find customer behavior model to provide support for decision making in crm
利用數據挖掘技術，分析客戶數據，發現其中的規律，從而為客戶關系管理提供決策依據。 -
Second the paper listed the factors, which makes greens food marketing difficult in china by analyzing the current situation and problems of green food marketing, then the paper analyze green food marketing environment from the perspective of organization, policy, market conception, and social demand. especially, questionnaire is used to explore the concrete factors influencing customer behavior in green food marketing, and it provides the evidence for marketing strategy. to solve the problem of lack of resources of green food marketing in china, and to offer the credit organization for green food marketing, the paper analyze an integrating model of marketing, which is suitable for green food development in china
本文首先引入綠色食品和綠色食品營銷的概念，分析了二者各自的特徵，闡述了本課題研究的重要意義；然後通過分析綠色食品營銷的現狀和問題，找出目前制約我國綠色食品營銷的主要因素；接著從組織基礎、政策法規、市場觀念、社會需求等幾個方面來分析我國綠色食品營銷所面對的環境，重點通過調查問卷深入剖析了影響我國綠色食品消費者行為的具體因素，為營銷策略的制定提供依據；為了解決我國綠色食品營銷面對的原料短缺問題，使綠色食品營銷獲得一個可靠的組織保障，本論文分析了目前適合我國綠色食品營銷發展的一體化組織模式，並通過實地調研對這種模式下企業和農產的經濟效益進行了實證分析；本文最後根據綠色食品營銷存在的具體問題和影響我國綠色食品消費者行為的具體因素，結合綠色食品營銷一體化組織模式，從多個方面提出適合我國綠色食品發展的具體的營銷策略。 -
In this dissertation, we mainly discussed the validity and influence of the relations between attitude, intention and behavior from the perspective of consumers. we developed the consumer acceptance online - shopping model based on the framework of attitude - intention - behavior, and focused on the validity of model and interrelations and influences between the variables. we have introduced a new variable, the customer character istics, a external variable, into the model and analyze individual differences impacting on perceived, attitude, intention, and behavior of online - shopping, in order to find the critical factors on customer ' s online - shopping intention and behavior
本文從消費者角度，將影響消費者網上購物決策的關鍵變量? ?網上購物態度、意向作為研究對象，在態度?意向?行為模型框架下，建立消費者接受網上購物模型，著重分析模型的有效性及變量之間的相互關系和影響因素，並在消費者接受網上購物模型中引入消費者特性外在變量，研究個體差異對形成網上購物消費者感知、態度、意向和行為的調節與影響作用，試圖找出影響消費者網上購物意向和行為的主要因素。
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