case in marketing management 中文意思是什麼

case in marketing management 解釋
市場管理問題
  • case : CASE ＝computer aided software engineering 【計算機】計算機輔助軟體工程。n 1 情況，狀況；真相。2 ...
  • in : adv 1 朝里，向內，在內。 A coat with a furry side in有皮裡子的外衣。 Come in please 請進來。 The ...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. The author introduces the marketing place, business supporting systems, charging services, the customer arrearage management system in the case. the discussion is what strategies t - telecomm should take to improve its customer arrearage management

    案例部分還介紹了t電信營銷服務渠道、收費服務渠道、欠費管理體系和相關的管理信息系統情況，最後提出了本案例要討論的問題： t電信該採取什麼樣的策略來加強用戶欠費管理，降低壞帳損失。
  2. Ceibs case center s second case book, the selected cases of ceibs, was published by china citic press. the book includes 23 teaching cases in obhr, strategy, marketing, general management and entrepreneurship. one unique feature of this book is the insightful commentaries made by ceibs emba students

    2006年12月中歐案例經典體驗emba精英的頭腦風暴一書由中信出版社出版發行，該書共收錄了23篇中歐案例，涵蓋戰略營銷創業人力資源和綜合管理等領域，並邀請了中歐國際工商學院院長朱曉明和萬科企業股份有限公司董事長王石作序。
  3. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  4. In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa

    案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。
  5. Michelin china case was adopted by strategy : winning in marketplace 2nd edition published by mcgraw - hill, and " cosmetic surgery in china : the market for laser resurfacing " case was adopted by service marketing in china published by prentice hall. dozens of leading business schools including insead, iese, oxford, hkust and tsinghua are among our customer list. some ceibs cases have been published in ceibs link, hbr china, business management review, pku business review, etc

    中歐案例已獲得廣泛認可和眾多商學院教授的歡迎：米其林中國案例獲得2005中國人力資源實戰案例金獎整形美容外科在中國：激光美容市場案例被收錄到prentice hall出版的service marketing in china一書米其林中國案例被收錄到mcgraw - hill出版的strategy : winning in marketplace一書insead iese牛津大學香港科技大學清華大學等幾十所國內外頂尖商學院都選擇採用中歐案例作為教學素材。
  6. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  7. Prescription drugs have special characters different form other goods, in case of the special characters and the loopholes in management system, it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies, which has been paid close attention by the public and government. by analyzing the external market environment of medical trade and purchasing action in consumer marketing, the author discovers the reason causing about moral risk in medical marketing, advances strategies in medical products development, marketing channel and marketing pattern creation. we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways

    處方藥具有不同於一般商品的特殊性，由於其特殊性和管理體制上的不健全，造成了處方藥銷售中為社會和政府所關注的醫生拿「回扣」等現象的出現。論文通過對醫藥行業的宏觀環境分析和對消費者市場購買行為的分析，找出了產生醫藥營銷道德風險的原因，提出了在處方藥產品創新、渠道整合、營銷方式創新等方面的策略，期待處方藥營銷整合時代的到來。筆者期望本文能為政府部門規范市場及醫藥企業創新營銷方式提供借鑒。
  8. And in the case study part, the writer intends to evaluate briefly the public - phone business development in dongguan telecom, and to discover the problems and the difficulties of the public - phone business in dongguan telecom. and finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in marketing management and strategic management, such as, the five - power analysis of market competition, swot analysis, stp strategy, 4p ' s marketing mix, competitive response model and so on

    案例分析部分主要運用市場營銷管理、戰略管理等方面的理論和實踐經驗，從東莞電信公司經營理念、東莞電信公話業務的競爭環境、 swot分析、 stp戰略、 4p 』 s營銷組合、競爭反應模式等角度進行分析，對東莞電信公話業務做出簡單評價，指出存在的問題，最後提出可操作性的營銷策略建議。
  9. The case description section introduces the problems that alfa laval group is facing. this section narrates in detail the background and history, organization, financial management and marketing of the group in order to provide a whole map of alfa laval group ' s situation to readers

    案例的正文部分採用敘事性的手法，介紹了阿法拉伐集團所面臨的問題，其中詳盡描述了阿法拉伐集團的歷史背景，以及她在組織架構，財務管理，市場營銷方面的現狀。
  10. Through a case description of bb company " s cost, profit management and marketing, we put i ' orward in this article some effective measures which will conducive to revive bb company. the measures include building up leading strategy concept, rationally developing and utilizing resource, clearing cost level to lay a strategy foundation stone ; bringing up employee quali ty, enforcing team spirit ; preserving company " s interest, signing agent contract with prepaid nature ; grasping the core, creating a new marketing concept of air service ; putting forward electronic ticket, building up modern air agent mode ; and etc

    通過對bb航空公司成本、收益管理、市場營銷等方面的案例描述，本文提出了一些有利於bb航空公司振興的有效措施，樹立戰略領先觀念，合理開發利用企業資源；明確成本定位，奠定戰略基石；提高素質，增強團體意識；保全公司利益，簽訂預付性質的代理協議；抓住核心，創立新型航空服務營銷理念；推進電子機票，建立現代航空代理模式；等哈爾濱廠程人學碩十學位論文等。
  11. In " the case ", the marketing management status of sim mobile phones company from 2000 to 2001 is presented in time sequence

    案例部分以時間為序，介紹了2000年到2001年間，中德合資企業sim移動電話公司的市場營銷管理問題。
  12. In the case analysis, according to facts and problem mentioned in the case, theory, methods and tools of strategic management, human resource management, marketing management and organization behavior are applied and on the base of external environment and internal resources analysis, the future change measures of the corporation are set up

    在案例分析部分，根據案例提供的素材和提出的問題，主要運用戰略管理、人力資源管理、市場營銷、組織行為學等相關理論、方法和工具，在分析了企業外部環境、內部資源的基礎上，提出公司的變革方案。
  13. This paper deeply studied the exterior condition by analysis macro economy, finance environment, finance policy, the inter - bank competition, the effect of enter wto, credit setting, governing law supporting, sums up the integration effect to corporate banking business from the exterior condition. after that, this paper also studied the interior management and operation by analysis marketing propose, strategy combination, risk control, interior framework support, asset quality and vocation fabric. by this method, this paper makes analysis of the problem in corporate banking marketing of bank of china henan branch, and linking the enterprise reconstruction theory and banking reconstruction practice, this paper designs a reconstruction format of actualizing commercial bank marketing - customer manage ment system and gives a good case study

    本文從宏觀經濟、金融環境、金融政策、同業競爭狀況、入世的影響、信用環境、法律環境等方面對河南中行公司業務開展市場營銷的外部環境進行了深入的分析，總結出了各種外部因素對河南中行公司業務的綜合影響；隨后從營銷的計劃及策略組合、風險控制、內部組織保障、資產質量及行業結構等方面對河南中行的內部管理及經營進行了分析，剖析了河南中行公司業務市場營銷中存在的問題，結合企業再造理論與銀行再造的實踐，設計了實施商業銀行市場營銷的可操作性的制度載體再造模式- - - - -客戶經理制，並進行了實證分析。
  14. In order to increase students ' familiarity with practical issues in the field and broaden their perspective, the department invites working professionals to develop new professional courses on topics such as operational management in the television broadcast industry, radio broadcast industry, newspaper industry, publishing industry, advertising industry, online marketing, and recording industry, as well as radio / television program planning and marketing, media marketing case studies, and media operation case studies

    為了增進學生對實務界的認識，擴展視野，本系邀請實務專家開設創新的專業課程，包括：電視媒體、廣播媒體、報業、出版業、廣告業、網路行銷、唱片業等行業的經營管理，以及廣電節目企畫與行銷、媒體行銷個案分析、媒體經營個案分析等。
  15. Based on the software company growth stage model, this paper analysed the different technology and market nature of different growth paths, and determined the effects of various factors on software companies. in specific, we analysed the key elements of internal resources and competencies : marketing and sales skills, cooperative skills, human resources management skills, technology management skills, and researched the evolvement process of competencies through case studies

    特別對于企業內部的資源和勝任，文中從營銷和銷售技能、合作活動能力、人力資源和管理能力、技術和管理能力四個管理領域分析了企業成長的關鍵勝任要素，並通過對兩個軟體企業的過程性案例研究深入分析了企業勝任在不同成長階段的演進。
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