channel-design decisions 中文意思是什麼
channel-design decisions
解釋
渠道設計決策-
The most urgent and important thing for the kodak health imaging in china is that how to make a channel - design decisions to maintain the growth of analog product at 20 % and meet the target of the digital product in 2003. in the analysis, base on the analysis of the background of the company, the market forecast, the needs of the distributors, the customers, the author put forward several channel proposals. and then the author analyses the proposals and decide the best channel to achieve the goal : the equipment distributors and the film distributors to develop the big and middle hospitals together, the equipment distributors and the medicine company or other small hospitals distributors to develop small hospitals together
在案例分析中，作者對柯達公司的背景及現狀進行了分析，對市場前景進行了預測，並對分銷商、醫院的需求以及醫院病人的最終需求進行分析，再對各個中間商進行優劣分析，確定出幾個分銷渠道備選方案，並對其逐一進行分析，最後確定最佳的分銷渠道方案：即由設備分銷商與膠片分銷商共同開發大中型醫院，設備分銷商與當地醫藥公司或醫院固定分銷商共同開發偏遠地區小型醫院市場。 -
Channel - design decisions
渠道設計決策
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