customer value 中文意思是什麼
customer value
解釋
顧客價值-
Based on former research relating to customer value, this article first proposes three new concepts, i. e. customer expecting value ( cev ), designed value ( dv ), decisive customer value ( dcv ). then expounds different implication of several fundamental concepts and distinguishes correlation one another such as, customer expecting value ( cev ), customer perceived value ( cpv ), customer perceived cost ( cpc ) and decisive customer value ( dcv )
在前人有關顧客價值研究的基礎上，本文補充提出顧客期望價值、設計價值和顧客決策價值三個新概念；進一步區別和闡釋顧客期望價值、設計價值和顧客感知價值等基本概念的涵義和相互關系，構建一個融合了cev 、 dv 、 cpv 、 cpc 、 p 、 c 、 ncv 、等多個變量的顧客價值動態分析模型；並概括其基本內涵和潛在意義。 -
The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future
差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。 -
Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure
本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。 -
Now, lots of researchers have switched to customer value to find the reasons, but also, what ’ s the difference between customer value and customer perceived value, whether the customer perceived value has a direct influence on the customer repurchase intention is still inexplicit
於是學者開始研究新的影響顧客重購意向或行為的因素，顧客價值得到了越來越多的關注，但顧客價值及顧客感知價值等概念的區別，顧客感知價值與顧客重購意向間關系等問題仍沒有得到很好的闡釋。 -
The fourth chapter of this article firstly finish customers " quality classify on the basis of customer value and customer relationship value. the author builds the index system of the customers " evaluation and finish customers identify by two methods of analytic hierarchy process and mistiness judging. the article achieves the purpose of customer distinction
本文的第四部分首先在客戶價值和客戶關系價值的基礎上，對客戶作了定性分類；接著建立客戶評價指標體系，運用層次分析法和模糊綜合評判完成客戶識別，實現客戶差別化的目標。 -
To make marketing gambit innovation on that base, the post - savings bank should exploit new financial product priority at intermediary service, personal credit service and particular deposit account service, take advantage of the new internet channel to founded net bank, make internal maketing and customer value management for upraise competitive capability and service level, make alliance strategic to meet the polytropic customer demand
在此前提下開展營銷策略創新，要注重從中間業務、個人信貸和特色存款業務方面開發新的金融產品；利用網際網路技術提供的新渠道開辦網上銀行；為提高競爭能力和服務水平進行內部營銷和顧客價值管理；為適應顧客需求的多樣化而進行戰略聯盟。 -
Second, proposing a hybrid recommendation strategy which used multi - agent system, collaborative filtering, and top - n together to generate right recommendations for customers in different profitability tiers. in the first part, we have defined customer value from two categories : intrinsic value and network value. based on customer ' s historical behavior, segment them with considering their recency, frequency, and monetary
明確指出高價值客戶可體現在兩個方面：一是具有高自身價值的客戶，二是具有高網路價值（客戶的網路影響力）的客戶；其次，由顧客的歷史和當前行為，特別是從recency （最近訪問時間） 、 frequency （訪問頻度） 、 mon6t8ry （購買投人）因素出發，進行顧客內部價值挖掘：並通過形式化顧客的網路價值，給出完整的分層演算法和相應實驗。 -
In fact, the emergence of management theories that maintain customer satisfaction and customer loyalty was due to the intensive competition market environment and the basic element of the corporations " exist, in which the " the basic element " refers to the customer satisfaction. this paper starts from the customer perspective stressed by michael porter and robert woodruff introduces the customer value concept, generalizes and relines the customer value characteristics, and demonstrates that customer value is the most important source of competitive advantage
本文從邁克爾?波特和woodruff等人所強調的顧客視角出發，在引入顧客價值概念和對其本質特徵進行概括和提煉的基礎上，論證了顧客價值是競爭優勢最重要的源泉，並以此為理論基礎，在借鑒已有的研究成果的基礎上提出了一些基於顧客價值理論提高飯店競爭力的策略。 -
2. switching cost, network externalities, additional function, branding image, safety & stabilization, require of computer configuration & bandwidth, these are six causal variables that need to be mainly considered in the influence factors of the imcl. they not only directly restrict customer lock - in, customer value and customer satisfaction, but also influence the imcl indirectly by the three direct influence factors
2 、轉移成本、網路外部性、附加功能、品牌形象、安全穩定、配置網路是即時通訊產品顧客忠誠的六個主要原因變量，它們不僅直接制約顧客鎖定、顧客價值和顧客滿意，而且通過這三個直接影響因素間接的影響即時通訊產品的顧客忠誠。 -
To the successful implementation of the marketing strategy of web ads, we must have a modern consumer - oriented marketing thinking, the full protection of the interests of consumers, and continually improve customer value
要想成功實施網路廣告營銷戰略，必須樹立以消費者為中心的現代營銷思想，充分保護消費者權益，增加顧客滿意度，不斷提升顧客價值。 -
This dynamic model describes a possible processes of what customer relationship moves from lower to higher relational phases by the four factors i. e. customer value, customer satisfaction, customer trust and switching cost, and displays how a various levels of customer loyalty such as behavior loyalty, mental loyalty and sustainable loyalty are cultivated at different relational phases, and reveals the relationships between four factors and customer loyalty ( measured by repurchase intention, cross - buying intention, customer referral intention and price tolerance ) and customer relationship life cycles
模型用於描述客戶保持的四個決定因素客戶價值、客戶滿意、客戶信任和轉移成本，及其如何驅動客戶關系不斷從低級階段向高級階段發展，並在客戶關系生命周期的不同階段建立不同層次客戶忠誠，揭示客戶保持的四因素之間、四因素與客戶忠誠（用重復購買意圖、交叉購買意圖、價格忍耐力和客戶推薦意圖四個指標度量）和客戶關系生命周期之間、客戶忠誠與客戶關系生命周期之間的相互關系。 -
Chapter six discusses how enterprises use value chain to implement customer value strategy, first introduces how to reconstruct the value chain of enterprise basing on customer value. then illustrates how to integrate enterprise ' s resource and competence to achieve cooperative effect through value chain in order to improving the difficulties of imitation and realizing competitive advantage. finally explains that enterprises still need to create customer value through value nets to gain competitive advantage with the arrival of cybereconomy
第六章討論企業如何運用價值鏈來實施顧客價值戰略，首先介紹如何以顧客價值為導向重構企業的價值鏈，接著論述如何通過價值鏈整合企業資源和能力以產生協同效應，提高競爭對手模仿難度，實現競爭優勢，最後還闡述了隨著網路經濟的來臨，企業還需通過價值網創造顧客價值，實現競爭優勢。 -
According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development
案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。 -
This thesis supposes that customer value - based difference pricing will be the present erp pricing trend. analyzing the tangible benefits and intangible benefits the enterprises get from using erp, this thesis chooses the electronic industry and calculates the benefits from using erp system based some data, which provides good theoretic reference when the enterprises face multiple erp price bidding
在對通過使用erp軟體可以給企業帶來的包括有形效益和無形效益在內的經濟效益進行分析之後，以電子行業為例，結合具體數據，對其應用erp系統所獲效益進行測算，從而為企業面對諸多報價進行erp選擇時，提供了較好的理論參考。 -
By analyzing, in order to fit the change of the customer ' s demand, " solution marketing " becomes one of the newest marketing modes, and results the entirely change of it industry ' s supply chain, gives birth to the new supply order under the environment of the solution marketing of it industry, the other word is : through the co - operating between the provider, distributor, system integrator vendor of the it industry, we can produce higher customer value, and have the chance to change the traditional supply chain to value chain, do our best to fulfill the customer ' s demand, finally live up to the customer - satisfied
通過分析，為了適應客戶的需求變化， 「方案營銷」成為了最新的營銷模式之一，從而導致了it產業供應鏈的整體變化，產生了it產業方案營銷下的新供應鏈秩序，即通過供應商、分銷商、系統集成商之間的相互配合，為用戶創造更高的客戶讓渡價值，在各自的環節上將傳統的供應鏈改變為價值鏈，更好地滿足用戶的需求，最終做到客戶滿意。 -
The study of customer value of service industry
服務企業的顧客價值研究 -
Having reviewed the cs literature model and reality experience at home and abroad, it defines more relative concepts of cs, such as customer value, customer loyalty, customer expectation, customer assets and quality
在回顧國內外顧客滿意理論與實踐發展的基礎上，界定了顧客滿意與其密切相關的概念，如顧客忠誠、顧客期望、顧客資產和質量等之間的關系。 -
On the base of above - mentioned, two methods of evaluation customers are brought up. the first is the method of absolute evaluation, which is the customer profit contribution rate to evaluate the customer value. the second is the method of relative evaluation, which is to put up the evaluation index system of customer value
在上述的基礎上，本文提出了兩個層次的客戶評價方法，一是絕對評價方法即採用客戶利潤貢獻率評價客戶價值；二是相對評價方法即構建了客戶價值評價指標體系，其中各指標的權重應用了模糊統計賦權的數學方法進行計算。 -
However supply chain management ( scm ) has the inner ethical request and characteristics : viewed from the interior, mutual trust can strengthen the members ’ cohesive force as a moral guarantee, and “ information sharing ” can realize the “ customer value ” more quickly, better, and more economical by causing the fund flow, the material flow, the information flow unimpeded. viewed from the exterior, more global supply chains carry out the ethical authentication system and attach great importance to reverse logistics. yielding to demands from the public, the member enterprises are undertaking the environment and society responsibility, which has already become the important constituent of the supply chain competitive power
然而供應鏈管理模式又具有內在的倫理要求和鮮明的倫理特徵:對于供應鏈內部而言，相互信任是加強各成員企業凝聚力的倫理保證，信息共享能使資金流、物流、信息流暢通，更快、更好、更節省地實現顧客價值;從其外部來看，全球供應鏈實行倫理化的認證制度、注重逆向物流，是應對公眾要求，承擔起環境和社會責任的體現，供應鏈在公眾中的道德形象已經成為了供應鏈競爭力的重要組成部分。 -
The ability to deliver satisfactory customer value by firm and varieties of factors should be taken into consideration during the orientation of customer value by the firm, which is also on the control of the relationship of ncv and
企業的顧客價值定位取決于企業提供超額價值的能力和各種客觀因素，還受到ncv和對立統一關系的制約。顧客價值戰略的概念深化、擴展和超越了傳統戰略理論的內涵。
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