efficiency of marketing management 中文意思是什麼

efficiency of marketing management 解釋
行銷管理效率
  • efficiency : n. 1. 功效。2. 效率；效能；實力，能力。3. 【物理學】性能。
  • of : OF ＝Old French 古法語。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. According to the author, the fundamental principles in the construction of enterprise values should be as follows : the unification of the economic benefits and social responsibility, that of the efficiency - priority principle and the justice principle, that of the ideal goals and the actual development, and that of orientating to domestic development and facing to global markets. the main goal of the construction of enterprise values is to cultivate such ideas as manpower capital, enterprise innovation, scientific management, unbidden working, global marketing and enterprise cultural identity

    在此基礎上，本文將我國企業價值觀建設的基本原則確定為企業經濟利益與企業社會責任的統一、效率優先原則與公平合理原則的統一、確立理想目標與注重現實發展的統一、立足本土發展與面向全球市場的統一、企業價值觀共性與企業個性的統一，把人力資本觀念的培養、企業創新觀念的培養、科學管理觀念的培養、自願勞動觀念的培養、全球市場觀念的培養和企業文化認同觀念的培養作為企業價值觀建設的主要內容。
  2. Chapter two " impacts of china ' s accession to wto on retail industry " analyzes : the influence of accession to wto on domestic retail industry ; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern ; competition pressure from low profit criterion of supermarket business ; pressure from the management advantage of international business groups. chapter three " development strategy for retail industry after china ' s accession to wto " studies the development strategy for china ' s retail industry after accession to wto : formulating relevant laws and policies for foreign capital introduction as soon as possible ( asap ) ; working out plans for establishment of large - scale supermarket network asap ; developing multiple business patterns with mainstay business as the focus ; developing chain store business to bring about scale efficiency ; accelerating of modern enterprise institutional reform ; promoting scientific management level of retail enterprises ; setting up scientific and overall marketing concept, further strengthening sense of market orientation ; attaching greater importance on resources of talented persons and commodities ; making full use of information technologies, implementing e - commerce mode in retail enterprises ; actively exploring northwest china and developing new market

    文章第二章「中國加入wto對零售業的沖擊」從中國零售業對外開放的歷史入手，簡要介紹了中國加入wto對國內零售業的影響，指出加入wto后，中國零售業可能面臨以下幾個方面的沖擊：國際商業資本在資金、規模和業態的先進性上所帶來的壓力；規模擴張壓力，即中國連鎖超市受到了投資規模擴張的資金壓力；超市行業低贏利水準的競爭壓力；國際商業集團在管理上的優勢對中國零售企業的壓力；新的管理理念、服務方式進入所帶來的沖擊；現代商業觀念的引進打破了中國商界固有的思維；國際經濟一體化程度的提高不斷促使中國零售業的絕對利潤和相對利潤下降；我國零售業網點的不足以及布局的不合理；零售業的信息革命所帶來的觀念沖擊。
  3. This thesis will study several key aspects of the flat distribution channel pattern of founder pc and its management such as dealers selection, marketing promotion, inspection & evaluation, conflict management, control of distribution channel, performance evaluation and storefront management, as well as logistics management and information system management that ensure the distribution efficiency. on the basis of the swot analysis of founder pc and its rivals, changes in

    本文由電腦行業分銷渠道及其管理入手，深入研究了方正電腦「扁平化」分銷渠道模式及其管理，對方正電腦分銷商的選擇、激勵、監測與評估，分銷渠道沖突管理、控制，分銷渠道運行績效評估進行了專門研究；本論文還研究了保障方正電腦分銷渠道高效、暢通的物流和信息流管理。
  4. The paper put forward the target of making a comprehensive program of the stated - owned asset management, stimulating and increasing marketing asset, bringing into full lay the economic and social efficiency on the conditions of reasonably utilizing non - managing asset used to fulfill state task, emphasizing the investing on high - tech and promising national key subjects and laboratories

    針對西北工業大學的國有資產管理提出了相應的管理目標，即對全校資產進行整體規劃，合理布局，在保證完成國家任務所必須的存量非經營性資產合理利用的同時，盤活增量經營性資產，充分發揮資產的整體經濟效益和社會效益。
  5. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  6. On the other side, through the multi - aspects of research and the experience both from china and abroad on m & a, the article also clarifies its view on the efficiency theory, agency theory, transaction charges theory, value understatement theory, marketing influence theory and wealth reallocation theory. it also gives an explanation on the primitive motive on m & a, i. e. pursuing maximum profit and minimum competitive pressure, which, at the same time, generates the relevant effects : finance synergy, management synergy, market share effect, enterprise development effect, and strategy transit effect. the detail planning of a m & a strategy according to the relevant m & a motive is of critical importance to the success of a m & a operation

    企業並購從橫向並購、縱向並購、發展到混合併購，反映了企業並購的發展過程；從多種角度對企業並購加以研究，並結合國內外企業並購的實際，闡述了企業並購的效率理論、代理理論、交易費用理論、價值低估理論、市場勢力理論、財富再分配理論；分析了企業並購的原始動因? ?追求高額利潤與減少競爭壓力，並由此產生的效應? ?財務協同效應、管理協同效應、市場份額效應、企業發展效應、戰略轉移效應；根據企業並購的動機，謹慎規劃企業並購戰略，對企業並購成功至關重要，可以採用中心多角化戰略、復合多角化戰略、垂直式整合戰略、水平式整合戰略來規劃企業並購；採用一個合適的方法對目標企業進行價值評估是企業並購中一個重要環節，正確評估目標企業的價值，使交易價格相對公正合理，並能提高交易成功率，避免決策失誤；確定企業並購價值后，採用一個合理的支付方式，就完成了企業並購的最後工作。
  7. To support the distributed business and management based on internet technology in an all - round way, optimize the business procedure, improve working efficiency, implement the thought of managing, combine marketing resources, help enterprises to acquire the market competition advantage

    全面支持基於internet技術的分散式業務和管理，優化業務流程，提高工作效率，落實管理思想，整合營銷資源，幫助企業取得市場競爭優勢。
  8. This article raises 2 viewpoints in the improvement thinking session : by means of the customer - orientated marketing strategy, the author not only puts forward the improvement thinking to increase the operation efficiency and integrate the non - industry business unit into two departments : b2c and b2b so as to serve customers more efficiently. but also suggest to build the customer relationship management ( crm ) which focuses on customer ' s needs. through two mechanisms : simple way and web - style management system, you are able to build automatic management system to coordinate the operation of three fundamentals : customer, competition and brand

    本文在改進思考中有針對性地提出了exxonmobil潤滑油部進一步改進的兩點思路，即用「以客戶為中心、以全方位滿足顧客個性化需求為內容」的客戶導向營銷理念來優化市場營銷組織機構，提高組織營運效率，將非工業潤滑油業務部門整合為b2c部門和b2b部門，以實現客戶導向營銷理念中貼近客戶、服務客戶的宗旨；而且還進一步提出了建立客戶關系管理的兩種改進方案：簡易型和基於web形式的管理系統，使企業在客戶、競爭、品牌三要素上協調運作，在客戶服務、市場競爭、銷售及支持方面形成彼此協調的全新的關系實體，以增強企業的核心競爭力。
  9. Thirdly, the short - term and long - term financial early - warning system is established based on the financial statements of marketing corporation in electric power, medicine and general merchandise. systematic method, efficiency coefficient method and linear regression method are applied in the short - term financial early - warning system from the aspect of cash flow, operating performance and function model ; growth periods method and management grade method are applied in the long - term financial earl y - warning system from the aspect of growing capability and financial stratagem. finally, lots of examples are given to validate these early - warning models, and some countermeasures are discussed for avoiding and eliminating the distress of enterprise

    首先，介紹了企業財務預警的概念、功能和國內外的研究現狀；其次，闡明了企業財務預警的原理、程序和方法；再次，它以電力、醫藥和百貨行業的上市公司報表為資料，按照指標選取、標準判斷、警限設置和警度預報的步驟，從企業的現金流量、財務業績和函數模型三方面，分別運用系統化方法、功效系數法和線性回歸法構建了企業短期財務預警系統，從企業的成長能力和財務戰略兩方面，分別運用周期波動法和管理評分法構建了企業長期財務預警系統；最後，舉了大量實例對構建的各個預警模型進行考證，並從財務角度探討了企業的防警和排警對策。
  10. It involve in these concrete modes, adjust organizational structure according to enterprise goal, establish flat organizational structure, implement integration operating strategy mechanism, eliminate departmentalism, raise the rw company efficiency and strengthen the ability of fast reaction to market, and carry out business process reengineering, regard " order " as the principal line of business process reengineering, implement integration operating mechanism in product development and manufacture with marketing aspect, carry out " dumbbell " development strategy. simultaneously adopt humanism management measures, advocate employee to participate management, allow of personnel flowing, encourage teamwork, adopt competition and condemn mechanism to quicken human resource management innovation, attach importance to intangible assets management, meanwhile take advantage of modern information technology fully, quicken information building, adequately make information means to be used in enterprise management, all in all management innovation is necessary for rw company according to the change of customer and market competition, in order to raise enterprise core competition ability

    具體而言，要以企業目標為導向調整組織結構，建立扁平化組織，強調一體化運作機制，消除本位主義，提高組織效率和對市場的快速反應能力；實施業務流程重組，將「訂單」作為企業業務流程的主線，推行「研發、製造、營銷環節一體化」運作機制，實施「啞鈴型」發展戰略；同時實施人本管理，倡導員工參與管理、人員流動、團隊工作、競爭與淘汰等新機制加快人力資源管理創新，重視企業無形資產經營；同時充分利用現代信息技術，加速企業信息化建設步伐，實現企業管理全面信息化。
  11. This assay also analyzed the characteristic of the american produce marketing channel : short channel, few link, high efficiency, centralized habitat market, having developed and high organized middling circulation organizes closely linking up the produce production and marketing and having developed processing and circulation industries. together, it has analyzed the characteristic of japanese produce marketing channel : many channel links, high circulation cost, standardization in channel management, legalize and the agricultural association taking on the link function between the producer and consumer

    本文還分析了美國農產品營銷渠道的特點:渠道短、環節少、效率高，產地市場集中，擁有密切銜接農產品產銷的發達的、高組織化的流通中間組織，產品的加工和流通業發達;分析了日本農產品營銷渠道模式的特點:渠道環節多，流通成本高，渠道管理規范化、法制化，農協擔當著連接生產者和消費者的紐帶作用。
  12. As a powerful social management administration and a major responsible factor hi the area of social security, the government should try to overcome the deficiency of marketing income system in order to realize equality, to reduce the cost in order to promote efficiency, to balance the burdens of enterprises in order to provide chances, to control economy in order to stimulate development

    政府作為社會管理的權力機關，作為社會保障的主要責任主體應介入社會保障領域，為的是克服市場機制下收入分配缺陷以體現公平，降低運作成本以提高效率，均衡企業負擔以提供機會，調控經濟以促進發展。
  13. Coming into being in end 19th century and early 20th century, marketing theory is one of the most important guidance for transforming management mechanism, improving market share, increasing the international competitive ability and economic efficiency of chinese enterprises in the socialistic market economy reform

    產生於19世紀末20世紀初的市場營銷理論，對于社會主義市場經濟改革中的中國企業轉換經營機制、提高市場佔有率、增強國際競爭力和經濟效益具有重要的借鑒與指導意義。
  14. Some people hold unilateral or mistaken awareness of it ; marketing falls short of efficiency ; marketing functions are divided seriously ; and banks management is restricted by factors of government policy, basic market conditions, system and mechanism, human resource, bad assets and so on. in other words, traditional selling management model dominates banking, which ca n ' t meet the needs of the development of market economy

    國內許多商業銀行的領導和員工對營銷管理的認識存在片面性甚至是誤區，商業銀行營銷效率偏低，營銷職能分割嚴重，營銷管理還受到政策、市場基礎設施、體制、人員素質及不良資產等因素制約，其本質仍是傳統的以交易為中心的銷售管理模式，不能適應市場經濟的發展需要。
  15. After analyzing the variety of current chinese automobile channels, the author thinks that strengthening the marketing channel efficiency and management capability, and optimizing and integrating marketing channels will be emphasized by automobile manufacturers and marketing channel dealers

    摘要在分析中國目前的汽車市場呈現出渠道多元化形態的基礎上，認為強化渠道效率，增強渠道管理能力，優化和整合渠道將成為汽車廠商和渠道商今後的工作重心。
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