industrial marketing management 中文意思是什麼

industrial marketing management 解釋
工業銷售管理
  • industrial : adj 1 工業的，產業的，實業的。2 工業上用的。3 工業高度發展的。4 從事工業的。5 工人的。6 因勤奮努...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. Upon fruitful analysis of industrial circumstances, this thesis analyzes chengdu ty company ' s sales channel models used in the past time and the channel model of chengdu ty company ' s sales being used at present. it also suggests that chengdu ty co. should adopt a new sales channel model to meet the requirement of the changing marketing surroundings. the contents of this thesis describing are as follows : principle of channel design, selection of sales channel model, option of channel members, management of sales channel, motivation of channel members and performance measurement of sales channel

    本文通過對行業環境的描述和對成都ty公司原有銷售渠道的分析，以成都ty公司在新的市場環境下如何建立銷售渠道為主線，從六個方面進行闡述：銷售渠道的設計原則、渠道模式的選擇、渠道成員的選擇、渠道管理和渠道成員的激勵、營銷流程的管理、銷售渠道的績效評估，從而使渠道網路化，遍及市場各個角落，企業控制渠道，激勵渠道成員，渠道建設達到使「產品無所不在」的終極目的。
  2. For the abundant solar exploiting, the paper put forward a kind of new idea for the applying of solar which shoud, also, make full of known - brand strategy, core management organization, draft strategic goal which can be used for exploiting the solar. meanwhile, from the capital - using channel, estate policy, trade management and the scientific propagate. we shoud give them essential. sustaining, help them built brand advantage, technology developing advantage and regional advantage, make the new conception of green marketing, realize industrial energy strategy through rebuilding the advantage is to relieve the pressure of the energy shortage

    著重分析了廣東太陽能開發利用現實狀況及存在問題，圍繞開發利用廣東豐富太陽能資源，提出廣東太陽能要引入創新思維，實施名牌策略，培養企業核心能力，制訂符合本地區開發利用太陽能的戰略目標，從融資渠道上、產業政策上、行業管理上和科普宣傳教育等方面進行必要的支持、引導的微觀、宏觀策略，使其形成品牌優勢、技術創新優勢和區域群體優勢，營造綠色能源綠色營銷的新觀念和通過企業優化重組等實現其產業化的新能源策略，一方面緩解廣東省傳統能源不足，另一方面為居民生活提供潔靜、安全的現代新能源。
  3. In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa

    案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。
  4. With 20, 000m2 of floor area, 100, 000m2 of building area, including a product exhibition and trading center combining exhibition, business negotiation and business meeting, a enterprise service center for one stop service combining base management, industrial and commercial and administration, customs, tax affairs and trading, a r & d center for mould technology combining mould manufacturing technology research and development, test and inspection, consultation and enterprise technical service, a mould technology training center for training professional people including senior technical staff, senior sales and marketing staff and senor technicians, and an information service platform combing the synergetic data exchange and corporations interaction to achieve cad / cam / cae / capp, electronic commerce, “ corporation database of mechanical industry ”, “ database of mechanical and electrical products ”, “ database of talents resource for mechanical industry ”, “ database of experts brain for mechanical industry ” as well as providing public information to the enterprises in the base

    佔地面積2萬平方米，建築面積10萬平方米，包括集產品展示、貿易洽談、商務會議於一體的產品展示交易中心；集基地管理、工商行政、海關、稅務、經貿等一站式服務的企業服務中心；集模具製造技術研究開發、檢測、咨詢、企業技術服務於一體的模具科技研發中心；用於培養培訓高級工程技術人員、高級營銷管理人員、高級技術工人等專業人才的模具技術培訓中心；集實現cad / cam / cae / capp的異地協同數據交換和企業間的交互、電子商務、 「機械行業企業數據庫」 、 「機電產品數據庫」 、 「機械行業人才資源庫」 、 「機械行業專家腦庫」於一體並為基地企業提供公眾服務的信息服務平臺。
  5. At present, due to lacking of the obvious international competitiveness, our aviation transport service is unable to compete with that of the developed country in several aspects such as small industrial scale, scattered market mix / structure, inefficient management, high property debt, low economic benefits, marketing weakness, low rates of market possession, etc

    目前我國航空運輸業缺乏明顯的國際競爭優勢，尚不具備與發達國家航空運輸業競爭的實力，其具體表現是產業規模小、市場結構分散、管理粗放、資產負債率過高、經濟效益差、營銷能力弱、市場佔有率低等。
  6. On the basis of further carrying out the activities of learning from handan steel company, we also summarized and propagated the experience of shandong weifang yaxing group in purchase and marketing parity management last year and worked out the interim regulations on materials purchase management for the state - owned industrial enterprises

    在進一步開展學邯鋼的基礎上，去年還總結推廣了山東濰坊亞星集團購銷比價管理的經驗，制定了關于國有工業企業物資采購管理的暫行規定。
  7. In the first chapter, some new ideas of industrial product sales management are introduced. the discussions include the key role of sales team in industrial product marketing and the significant changes of industrial product sales team functionality

    第一章分析了工業品銷售管理中的一些新問題，包括如何重新定位銷售隊伍在工業品市場營銷中的重要地位，以及工業品銷售人員職能上發生的變化，從而得出銷售自動化系統對于工業品銷售的重要意義。
  8. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  9. In the modern management, how to motivate the corporate staffs and evaluate their work performance has become one of the widely noticed research subjects. because motivation and performance appraisal, which are connected with many factors, are complex to study, the present research results cannot fully satisfy the needs of corporate management. on the basis of the policies of the party and the government and the theories of behavior science, human capital, management psychology and industrial organization, this paper analyzed the factors, which influenced the motivation mechanism, including reward, power of control, reputation, market competition and supervisor, based on the analysis above, the paper divides the persons in an enterprise into 7 catalogues - investors, operators, middle managements, engineering technicians, marketing professionals, working staffs and workers, and put forward their concrete incentive and performance appraisal plans respectively

    本文在充分研究黨和國家的方針、政策（現代企業制度、分配製度） ，行為科學（需要層次理論、激勵? ?保健雙因素論、期望值理論） ，管理心理學理論（公平理論、目標設置理論、自我認知理論） ，產業組織理論（公司治理結構的內涵、共同治理結構）和人力資本的內涵、特徵及其產權特性和實現途徑的基礎上，對影響激勵機制的因素（報酬、控制權、聲譽、市場競爭、監督等）分別進行了分析，並在這些分析基礎上，把企業的人分為七大類（投資者、經營者、中層管理幹部、工程技術人員、營銷人員、職員和工人） ，提出了他們各自具體的激勵和績效考核方案。
  10. Based on a large number of literature references, combining the facts of chinese telecommunication operating enterprises development and the long - term practice of author in telecommunication administrative department, the article expatiates on related theories of strategic management in detail ; analyzes the development status in quo and existing primary problems of chinese telecommunication operating enterprises ; conducts strategic analysis and evaluation to chinese telecommunication enterprises with swot method, and analyzes the trade competition condition of chinese telecommunication operating enterprises from the point of industrial structure ; puts forward generic competitive strategy, stock system reform, multiple operation strategy, marketing strategy, enterprise innovation strategy and multinational operation strategy for choice by chinese telecommunication operating enterprises ; and puts forward strategy implementation measures in three aspects including starting up business process reengineering ( bpr ) as soon as possible, gradually establishing flexible organization under dynamic competitive condition, and actively driving development and management of human resource in knowledge enterprises

    本文結合我國電信運營企業發展的實際，及本人長期在電信管理部門工作的實踐，在查閱了大量文獻資料的基礎上，對戰略管理相關理論進行了較為詳盡的闡述；分析研究了中國電信運營企業的發展現狀和存在的主要問題；運用swot分析法對中國電信企業進行了戰略分析與評價，並從產業結構的角度對中國電信運營企業的行業競爭情況進行了分析；提出了可供我國電信運營企業選擇的一般競爭戰略、股份制改造、多元化經營戰略、市場營銷戰略、企業創新戰略、跨國經營戰略；並從盡早啟動企業業務流程重組（ bpr ） 、逐步建立動態競爭條件下的柔性組織、積極推進知識型企業人力資源的開發與管理三個方面，提出了戰略實施的措施。
  11. Focusing on subdivision market, concentrating on the main target, enforcing on technological innovation, promoting the product competence, setting new human resource system, taking management explore are the main strategical positions. in part three, we assess the industrial background and company ' s resources of cdsc, find out the opportunities and challenges. the carving out strategy of cdsc i s basing on the primary discussions : technology, subdivision, innovation, marketing

    第三部分主要根據以上的理論，針對成都勝創智能科技有限公司的特點和狀況及所處的行業背景，探討該公司的發展機遇和挑戰，提出並探討適合它的發展戰略：以技術為依託，切入產品細分市場，充分發揮企業優勢，加強企業的創新能力。
  12. This paper define the theory of product combination, product life cycle product innovate, product system, product entity scheme, product market analyse, product development scheme, product price scheme, product place scheme, product brand management. connect practice, analyse products actuality of dfmc transmission ltd. co. and consult the demand of auto market. apply statistics, stage, technique innovate, marketing, industrial economics, product management and stratecis brand management to discover problem, analyse problem, solve problem. dfmc transmission ltd. co. change from scheme economic to market economic, become a comparative independence corporation from only produce gearbox plant

    本文通過對產品組合、產品生命周期、產品創新、產品體系、產品實體策劃、產品市場分析、產品開發策劃、產品價格策劃、產品渠道策劃、產品品牌策劃的理論闡述，結合實際，對東風汽車變速箱公司的產品現狀進行剖析、以及對中國汽車市場發展需求的探討，運用統計學、運籌學、技術創新學、市場營銷、產業經濟學、產品管理和品牌營運等理論，去發現問題、分析問題、解決問題。
  13. Interesting offers and target group - exact marketing of management consultancy / consulting, engineering offices and of industrial plant as well as further products and / or services such as generally processing machines or distilling plants you receive from pharmaplan international gmbh

    Pharmaplan international gmbh是一家高級企業，該企業針對客戶需求製造專門的蒸餾裝置，一般性加工機械，工業裝置，工程師工作室，企業咨詢/顧問。
  14. With regard to abs marketing strategies, the thesis analyzes the industrial structure, compitition status and the force of ab ^ products according to the strategy management theorise and abs internal conditions, and concludes on products strategy and service strategy, which can change the fluctuation in management and accelerate the development

    對于ab公司的營銷策略，論文遵循戰略管理的基本方法就ab公司所處行業結構、競爭態勢以及產品強度，結合ab公司的內部條件進行了有理有據地分析，最後提出其產品策略和服務策略，以改變ab公司在經營上的「被動」 ，促進企業的發展。
  15. ( 3 ) analysis the influences to the technological innovation patterns of dg tncs by four industrial types ( resource industry, compare advantage industry, marginal industry i and marginal industry ii ). and make the empiricism research of chinese home appliance market. ( 4 ) have put forward the technological innovation models of " technological & marketing coupling model ", " backward integrated model ", " systems integration & networking model " of dg tncs. ( 5 ) distinguish the specific learning way of dg tncs technological innovation management, and analyze the innovation learning effect of developing country, developed countries and china tncs with dea. ( 6 ) point out the problems of chinese transnational corporation technological innovation pattern, and give out the countermeasure and suggestions

    論文的主要創新點包括： （ 1 ）根據影響發展中國家跨國公司技術創新模式的主導因素，從國家、產業、企業層面分析發展中國家跨國公司技術創新模式； （ 2 ）提出影響發展中國家跨國公司技術創新模式的in ? ir框架，總結了工n一1r框架下發展中國家跨國公司技術創新的部分特徵; （ 3 ）分析資源產業、比較優勢產業、邊際產業i和邊際產業h四類產業影響下的發展中國家跨國公司技術創新模式，並結合中國家電業的現實作實證分析; （ 4 ）提出了「基於技術、市場作用」的發展中國家跨國公司技術創新模型、發展中國家跨國公司「倒一體化」創新模式和發展中國家跨國公司的系統集成網路創新模式; （ 5 ）區分發展中國家跨國公司技術創新管理的各種「學習」方式，運用數據包絡分析等方法比較分析發達國家、發展中國家和中國的跨國公司技術創新學習的效果和特點; （ 6 ）指出我國跨國公司建立技術創新模式過程中出現的問題，並提出對策和建議。
  16. Based on the relevant knowledge of corporate strategy management and marketing management, relevant external economic environments in the high - grade vehicle - using lubricating oil market, especially about the domestic macroeconomic environment, the relevant industrial environment, the other policies environment and lubricating oil industry environment, is analyzed, business environment that petrochina lubricating oil company may make a strong impact on " kunlun " lubricating oil is expounded briefly, and objective consumers of " kunlun " lubricating oil entering into high - grade vehicle - using lubricating oil market are analyzed in detail

    文章利用企業戰略管理和營銷管理的有關知識，分析了車用高端潤滑油市場的外部相關經濟環境，特別是國內宏觀經濟環境、相關產業環境、其它政策影響以及潤滑油行業市場環境，簡要闡述了中國石油潤滑油公司內部對昆侖潤滑油可能產生重大影響的企業環境，並詳細分析了昆侖潤滑油進入車用高檔油市場的目標消費群體。
  17. From the industrial economics, the region economics and the management angles, this paper article makes a historic review and summary to the shandong fruit industry development, analyzes the geneal environment of the shandong fruit industry, the present situation of the development and the industrial structure ( region structure, production structure, processing structure, marketing structure, competitive - ability structure, and so on ), finds the main problems in the development of shandong fruit industry, and discusses the developmental strategy of shandong fruit industry from the the angel of industrial structure optimization. the paper analyzes the fruit production of the world, china and shandong for 25 years. it can be seen : in general, the fruit industry is in a continous growth trend

    本文從產業經濟學、區域經濟學和管理學的多維視角，採用實證分析與規范分析相結合的研究方法，通過對世界、中國和山東水果產業有關資料收集、分析和實地調研，對山東水果產業發展做了歷史性回顧和總結，實證分析了山東水果產業總體環境、發展現狀和產業結構（地域結構、生產結構、加工結構、營銷結構、競爭力結構等） ，找出了山東水果產業發展中存在的主要問題，探討影響山東水果產業發展的因素，從產業結構優化角度探討山東水果產業發展戰略，提出了山東水果產業生產結構、樹種和品種結構、技術結構、營銷結構等結構優化的策略和措施。
  18. Accompany with the economic reform and major industrial adjustment worldwide, grg banking has reconstructed operation procedure, made great efforts in achieving advantages in r d, marketing, service, management and organizational culture, in order to further strengthen its leadership in domestic market

    縱覽全球經濟大變革和產業大調整，我們主動與國際接軌，實施企業流程再造，全面提升研發市場服務管理人力資源企業文化等綜合優勢，進一步鞏固企業在國內市場的領航地位。
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