marketing channel 中文意思是什麼
marketing channel
解釋
分銷途徑；推銷渠道；行銷通路-
The purpose of this paper is to examine the differences between marketing channel members ' perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad
摘要目的是檢驗營銷渠道成員對于相互依賴關系的感知差距，以及這一感知差距對渠道沖突的影響。 -
How to design a most appropriate marketing channel is becoming one of the most pop research subjects. in this research, i mostly introduce the actuality of plastic intertexture industry and fsjwco
如何設計適當的營銷渠道，提高營銷渠道的效率，成為市場營銷研究與企業經營管理的重要課題。 -
On the one hand, utilizing present resource in brand, customers and 6000 multiple shops, kodak should set up mode of successful and incremental marketing channel and service system to supply digital output. on the other hand, kodak should reunite the company interior resource and structure, adjust product to develop mainstream products weightily and establish frontal integrated suppliers system
即一方面利用現有的品牌、客戶和6000家連鎖店的資源，建立通暢、可增值的銷售渠道和提供數碼輸出服務的服務體系；另一方面實行架構重組，整合公司的內部資源，並有針對地調整產品線，重點發展主流產品，最後是建立健全和完善的上游供應商體系的策略。 -
Leading by the reputation orientation, advertisement, prolocutor of stars, medium spreading. as well as lots of other ways, have become the “ potluck ” for the brand creating of many indigenous enterprises. however. with the expedition of the severe chinese marketing competition. more and more enterprises find out that it is very difficult to develop the brand image construction and communication, and finally win the competition solely by brand reputation. enterprises should recur to much more competitive media. which might effectively lead the brand image construction and communication, and this very media is channel. the marketing channel provides the platform for enterprises and consumers to contact, exchange, and communicate with each other. it services consumers the most direct brand experience, and make a decisive sense for brand image construction and communication
但是隨著中國市場競爭激烈態勢的加劇，越來越多的企業發現，單憑知名度來引導品牌形象塑造和傳播並贏得競爭已非常困難。企業必須藉助于其他更有競爭力的媒介才能更有效引導品牌形象塑造和傳播，這個媒介就是渠道。營銷渠道為企業和消費者的接觸、交換和對話提供了平臺，為消費者提供了最直接的品牌體驗，對品牌形象的塑造和傳播具有決定性的意義。 -
( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management
（ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。 -
Alleviate this contradiction, except that adjustment of the vegetables production, also should handle vegetables marketing field well, especially vegetables marketing channel
要緩解這一矛盾，除了進行蔬菜生產結構調整之外，還應處理好蔬菜營銷領域，特別是蔬菜營銷渠道的問題。 -
Building marketing channel is a sticking point for first - rank enterprises to expand and occupy the market
優秀企業把建立營銷渠道視為企業開拓和占領市場的關鍵。 -
It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market
本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。 -
This paper used the theories of marketing management, financial management, supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel. in this research, through using market segment analysis, product life cycle analysis and gap analysis, we find hs company didn ’ t select the right market position, the present marketing channel pattern didn ’ t suit for the development and resource of hs company
充分利用營銷知識、財務知識、供應鏈等方面的知識對hs藥業公司進行了全面分析，重點對其現有營銷渠道的模式進行了細致的研究。通過對hs藥業的市場細分、目標市場的選擇和定位的研究，以及hs藥業公司現有營銷渠道模式的匹配性分析，得出了現有營銷渠道模式不能適應公司發展的評價。 -
Create new marketing channel, improve market competence
開創營銷新路子提高市場競爭力 -
With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc
本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。 -
At this specific stage, the marketing competition between every life insurance company reflects the competition for marketing channel mainly
在這一特定階段，各壽險公司之間的營銷競爭，主要體現為營銷渠道的競爭。 -
Nowadays, with the competition vehemence, product quality accordant gradually and the consumer purchases more reasonableness in the cell phone line, the brand upgrade and looking for the competitive advantage of marketing channel have become the competitive focus in the cell phone line
在手機行業競爭激烈，產品日趨同質化，消費者購買更加理性化的今天，品牌提升，尋找銷售渠道的競爭優勢己成為手機行業內競爭的聚焦點。 -
As to traditional marketing channel, under new economy environment based on knowledge and information technology, and characterized by individuation, interaction and fast speed, enterprises have to directly face the problems such as how to cut down unreasonable marketing channel costs, how to establish the speediness mechanism of marketing channel, how to reasonably allocate rare profit between marketing channel members, how to transform push system of marketing channel into pull system, and so on
單就企業的營銷渠道而言，面對以知識、信息技術為基礎，追求個性化、速度化和互動化為特點的新經濟環境，如何降低不合理的營銷渠道成本、如何建立營銷渠道的快速反應機制、營銷渠道成員如何實現薄利的合理分配以及營銷渠道如何實現由推動型（ pushsystem ）向拉動型（ pullsystem ）轉變等都是傳統營銷渠道不得不直接面對的問題。 -
These two systems can be used for reference of risk control activities of marketing channel
希望對國內企業的營銷渠道風險管理控制活動起到借鑒和參考作用。 -
After introducing the background, objective and scope of the research work briefly in chapter 1, the author analyses present marketing situation of pulp in sinolight in chapter 2. as one of the industrial materials, the length of marketing channel of pulp is shorter than that of other materials. so, the characteristics of pulp marketing channel of the company is worth study
所以，筆者在本文中試圖通過深入分析中輕公司營銷渠道的現狀，應用現代營銷渠道理論，研究渠道的發展方向，分析營銷渠道的設計和管理策略，剖析新營銷渠道中的供應商、經銷商的戰略夥伴關系，提出中輕公司如何改進< wp = 3 >營銷渠道的戰略設想。 -
And use some theories about marketing channel construction and management, containing relationship marketing theory, supply chain theory, channel authority transfer theory, stimulating theory and game theory, analyze the macroscopic and microcosmic change of the whole medicine industry, and find out the opportunities in the market and challenges confronted with. through analyzing the macro and micro environment of the whole medicine industry, studying the development of medicine industry marketing channel - model and the feature of update model, relating with the experience of the same company ' s channel construction, the author study the xiamen meacon co. with realizing its marketing channel actuality, using swot analyse way, analyze its features and problems
本論文採用實證研究法、深度訪談法、定性與定量相結合的方法，運用營銷渠道構建及管理的相關理論，包括關系營銷理論、供應鏈理論、激勵理論、渠道權力轉移理論以及博弈論等理論，通過分析整個醫藥行業的宏觀和微觀環境變化，研究醫藥市場營銷渠道模式演變過程和現有模式的特點，並結合相同類型企業渠道建設的經驗，針對廈門美康制藥公司的營銷渠道的現狀，分析其特點以及存在的弊端，並根據消費品營銷渠道一般模型，提出了其營銷渠道框架的重構方案，即美康公司四級營銷渠道的構建方案。 -
Building of marketing channel for telecom enterprise
電信企業營銷渠道建設 -
Among them, the strategy of making use of steady and high " effective marketing channel to make sure its competitive edge is been used more frequency than others
其中利用構築穩定、高效的營銷渠道作為確立自己競爭優勢的競爭手段更是頻繁被採用。 -
Research on marketing channel conflict and management strategies in china
中國企業營銷渠道沖突與管理戰略研究
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