marketing concept 中文意思是什麼
marketing concept
解釋
市場觀念；市場營銷概念-
Till now, our retailing companies have been improved greatly. but facing furious competition of foreign retailing magnates, chinese retailing industry has obvious disparity, such as lower industry concentrating level, smaller corporation size, lower technical content, behindhand marketing concept. so they desiderate to enhance corporations " core competence
隨著wto后零售業的全面對外開放，與外資零售巨頭相比，我國零售業存在著產業集中度低、企業規模小、科技含量低，營銷理念滯后等明顯差距，迫切呼喚先進的營銷理念和經營手段來縮小差距，提高企業市場競爭力。 -
The marketing concept in banking is implemented.
市場營銷觀念在銀行活動中被普及。 -
After above fifty years of flourish expansion, the domestic seamless steel tube enterprises are now facing many contradictions, such as the unsuitable product category for consumption structure, lagging techniques, weak marketing concept. the competition among the enterprises in this field becomes incandescing etc. the essential characteristic of the market makes the enterprises feel more and more oppressive pressure
國內無縫鋼管產業經過五十余年的蓬勃擴張后，已面臨著品種不能適應消費結構、工藝技術水平落後、市場營銷理念薄弱等諸多矛盾，產業內各生產企業的競爭已進入白熱化。優勝劣汰這一市場經濟的根本特徵使每一個企業感到越來越沉重的壓力。 -
Market space is the lebensraum and development space for companies, and a new marketing concept ; still more, it is the demand of new marketing paradigm of the companies in marketing environment changes
市場空間是企業生存和發展的空間，也是一種營銷觀念，更是營銷環境變化和新的營銷範式的需要。 -
Chapter two " impacts of china ' s accession to wto on retail industry " analyzes : the influence of accession to wto on domestic retail industry ; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern ; competition pressure from low profit criterion of supermarket business ; pressure from the management advantage of international business groups. chapter three " development strategy for retail industry after china ' s accession to wto " studies the development strategy for china ' s retail industry after accession to wto : formulating relevant laws and policies for foreign capital introduction as soon as possible ( asap ) ; working out plans for establishment of large - scale supermarket network asap ; developing multiple business patterns with mainstay business as the focus ; developing chain store business to bring about scale efficiency ; accelerating of modern enterprise institutional reform ; promoting scientific management level of retail enterprises ; setting up scientific and overall marketing concept, further strengthening sense of market orientation ; attaching greater importance on resources of talented persons and commodities ; making full use of information technologies, implementing e - commerce mode in retail enterprises ; actively exploring northwest china and developing new market
文章第二章「中國加入wto對零售業的沖擊」從中國零售業對外開放的歷史入手，簡要介紹了中國加入wto對國內零售業的影響，指出加入wto后，中國零售業可能面臨以下幾個方面的沖擊：國際商業資本在資金、規模和業態的先進性上所帶來的壓力；規模擴張壓力，即中國連鎖超市受到了投資規模擴張的資金壓力；超市行業低贏利水準的競爭壓力；國際商業集團在管理上的優勢對中國零售企業的壓力；新的管理理念、服務方式進入所帶來的沖擊；現代商業觀念的引進打破了中國商界固有的思維；國際經濟一體化程度的提高不斷促使中國零售業的絕對利潤和相對利潤下降；我國零售業網點的不足以及布局的不合理；零售業的信息革命所帶來的觀念沖擊。 -
This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products
本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。 -
As john naisbite the writer of " the great future " had predicted that being the most successful marketing concept, " franchising " would be the third revolution of the retail industry following department stores and supermarkets and become the dominant business model in the 21st century
美國未來學家《大趨勢》作者奈斯比特曾說：特許經營是繼百貨商店、倉儲超市之後商業零售領域的第三次革命，是有史以來最成功的營銷概念，將是21世紀的主導商業模式。 -
With the development of electric power industry reform, the customers are showing more demands in power quality, reliability, convenience and the whole process of service. however, as an invisible product, there is still no systematic research about its strategy, organizational structure and its hrm. no more are its promotion, marketing concept establishment and the capital arrangement
但是作為沒有形式產品的電力商品如何進行增供促銷，供電企業如何樹立完整的營銷理念，建立營銷戰略思想和完善的營銷組織體系，在市場營銷活動中如何進行合理的人力資源配備和資金安排等，都沒有比較系統的研究和探討。 -
First, author states the origin of mo theory, and concludes that there are three research sub - fields, then analyzes its philosophic base - new marketing concept. mo is the result of the marketing development
首先介紹市場導向理論的源起，指出這個理論所存在的三大研究領域，並對它的哲學基礎?新營銷概念進行論述。 -
Since 1980s, there has been an increasing concern among western scholars and business circles in the field of relationship marketing due to globalization and sharp competition in world economy. relationship marketing concept which has become firm ' s guiding philosophy of 21 century emphasizes that companies aiming at achieving long - term financial performance should establish sound and stable relations with their partners as well as pursue profit maximization of their relevant parties
20世紀80年代以來，由於全球經濟一體化和企業競爭的激烈化，關系營銷越來越受到西方學者和企業界的普遍關注。關系營銷強調企業要建立良好穩定的夥伴關系，追求其相關者利益最大化，為企業帶來長期財務績效，成為21世紀企業市場營銷的指導思想。 -
In the first part, the related work of societal marketing concept and green marketing are reviewed, which lead to bring waste processing into marketing research
第一部分回顧了國內外對社會營銷觀念和綠色營銷的研究情況，提出了將消費后廢棄物處理問題納入營銷研究范疇的想法。 -
The dissertation will examine the problem of four concepts including target market, market needs, market competition and social marketing of marketing concept which used in the sport service from marketing
摘要從市場營銷學的角度出發，對營銷觀念中的目標營銷、市場需要、市場競爭和社會營銷等四個觀念在體育服務市場開發中的運用問題進行探討。 -
In the shortage period, electric power was undersupply like other merchandises. nobody had marketing concept, let alone establish marketing system
在短缺經濟時代，電力和其他商品一樣屬于供不應求，因此不存在營銷觀念，更談不上建立市場營銷體系。 -
This section includes the following aspect : to cultivate the marketing concept of employees, to establish a strict finance and accounting system, to implement the logistics plan step by step and to use the advantages of network
文章最後從員工新型營銷理念培養、強化財務杠桿「硬約束」 、分階段實施物流方案以及充分利用網路優勢等方面對hs公司提出了方案實施建議。 -
Inventory analysis of marketing concept
市場營銷觀念創新探析 -
In the recent years, various kinds of cars are produced, and the dissimilarities among them are much smaller than before. in order to seek the otherness among the products in the same level, a lot of car dealers begin to take the brand image as the center. they apply the imc ( integrated marketing concept ) to strengthen the contact and communication with customers
近年來，市面上的汽車種類推陳出新，產品間的差異性愈來愈小，為了在競爭激烈的市場上尋求同級汽車產品的差異化，許多汽車經銷商開始將品牌形象當成企業經營的重心，紛紛應用整合營銷來增強與消費者之間的接觸與溝通，本文研究的是汽車經銷商華錦公司如何應用整合營銷建立公司的品牌核心價值。 -
The paper can be divided into four chapters : the first chapter introduced the background for app to carry on green marketing. in the first part, it expounded the theoretical basis for green marketing, including the emergence of green marketing concept, the details, characteristics and necessity for enterprises to develop green marketing ; in the second part, it presented the development background of app and its contribution in introducing green papermaking into china ; in the third part, it elaborated the strategic significance of green marketing for app, i. e. not only meeting the demand of enterprises ’ long - term development but also the demand of social development ; in the fourth part, it discussed the choice of app to invest in market and analyzed china ’ s market structure, raw material structure, development bottleneck and market opportunity of top - level paper
再次，根據金光紙業的實際情況及綠色營銷的相關理論指導，對金光紙業開展綠色營銷提出了相關建議，包括:綠色產品研發、清潔生產、綠色產品推廣、綠色品牌的實施計劃等一套完整的綠色紙業計劃;通過產品線全面策略、專業化策略、延伸策略等進行綠色紙業產品組合策略實施並按照管理學上的「 5r 」操作原則實行全面管理和渠道管理;通過對各綠色營銷子系統的協調控制，以期達到綠色營銷整體績效最優;最後對金光紙業各品牌進行全面整合，使品牌資源累計共享，提高在市場上的競爭力。 -
Product marketing concept and its fulfillment meaning
中國醫療機構市場營銷觀念剖析 -
Several thoughts upon the innovation of the marketing concept
營銷觀念更新的若干思考 -
Following the marketing concept that “ quality guarantee, keep improving ”, chengwei sincerely looks forward to establishing business relationships with domestic auto dealers in order to develop domestic and foreign markets, to form long - term and stable cooperative relationships and to create resplendence together
程維秉承「質量保證，精益求精」的營銷理念，真誠希望同國內汽配經銷商建立商務關系，共同開拓國內外市場，發展長期穩定的合作關系，共創輝煌。
分享友人