marketing cost analysis 中文意思是什麼
marketing cost analysis
解釋
銷售成本分析-
With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc
本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。 -
The marketing forecast and analysis are the important parts in the enterprises products flow management. it has a great sense for enterprises with the products flow management to distribute its resources, to organize the production, to reduce the cost, and to increase the profit
銷售預測與分析是企業物流管理的重要環節，做好銷售預測與分析，對於物流企業合理配置資源，科學組織生產，降低成本，增加利潤，具有十分重要的意義。 -
In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa
案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。 -
Based on the analysis of international and domestic steel market, outside environment and inside condition on developing of bulk transportation, it describes the import iron ore transportation system of wu steel systematically along the current main nodes from sources to the plant and relative quay, transfer port, storage system and logistic management system, designs a effectual and economic transporting mode in order to build up the developing direction of changjiang shipping company at the same time the author hopes that by means of theoretical analysis, research and integration on the traditional transportation mode in addition with the changing of outside environment, the conception of system logistic management and the angle of marketing strategy of shanghai company, the supposed transportation mode designed for wu steel in this paper and the relative facilities will reduce the cost of wu steel for import iron ore
本文以我國國有大型企業?武漢鋼鐵集團公司（以下簡稱『武鋼』 ）的原料運輸供應鏈? ?進口鐵礦石運輸的方式的研究為題，並結合長航集團上海長江輪船公司（以下簡稱『上海公司』 ）的散貨運輸的未來發展戰略目標和總體發展戰略，通過對國際、國內鋼鐵市場及散貨運輸發展的外部環境和內部條件因素的分析，以理論方法為忖托，依據實際狀況，沿著武鋼進口鐵礦石運輸進廠的節點、碼頭與倉儲系統以及物流管理系統對武鋼的進口鐵礦石運輸系統作一個綜合的分析，擬定一種有效的運輸模式，旨在為長航未來發展確定方向。 -
3. control cost to achieve return to scale. cost control and return to scale is also the major content in goal statement and mission statement of china southern air holding company, and also it is clarified in the analysis of marketing strategy to china southern air holding compa
3 、控製成本、實現規模收益控製成本和實現規模收益也是在中國南方航空集團的目標和任務陳述中表明的內容，並且在對中國南方航空集團的營銷戰略分析中也明確了這一點。 -
( 2 ) through the comprehensive understanding of cost - effectiveness theory, it makes a thorough quantitative analysis on the cost and benefit of marketing combination factors and provides a measurable analytical model about the cost - effectiveness of marketing combination. furthermore, it analyses the model practically
（ 2 ）通過對成本效益理論的全面認識，從定量的角度對營銷組合因素的成本和效益進行了深入分析，給出可以度量的營銷組合成本效益分析模型，並進一步對模型進行了實用性分析。 -
Cost - volume - profit analysis is a key factor in many decisions, in ? cluding choice of product lines, pricing of products, marketing strategy and utilization of productive facilities
本量利分析在諸如產品系列的選擇、產品定價、營銷策略以及生產設施的利用等許多決策中，都是關鍵的因素。 -
Then the writer draws the conclusion that annual change of the patent grand period is u distribution, and sums up those factors of effecting patent grand period including patent censor system, patent action of enterprises and patent ' s economy value. in order to calculate patent grand period, the writer molds a dynamic multi - stage programming with the theories of technology innovation, marketing and game. on the basis of quantitative analysis the writer has discovered intrinsic relations between the pace of technology innovation and patent property, between cost structure and patent " economy value
本文通過專利檢索系統進行大量的數據採集、數據整理，統計結果表明我國專利授權期年度變化呈u型分佈；總結出影響專利授權期的專利審查制度因素、企業專利行為因素和專利社會效益因素；並用技術創新學、運籌學、博弈論進行確定專利授權期的方法嘗試，把技術創新過程視為多階段動態規劃過程，把企業間的專利競爭抽象為stackelberg模型，設計出最優專利授權期模型；在對模型進行量化的基礎上，分析技術創新速度與企業獲得專利權、企業成本結構與專利社會效益之間的內在聯系。 -
Finally, this thesis establishs a target system of evaluation of the internet marketing efficiency with operability and analyze internet marketing efficiency positively by selecting such ways as, analytic hierarchy process, profit ability analysis and cost efficiency analysis
最後，提出具有可操作性的企業網路營銷評價指標體系，並選擇層次分析法、盈利能力分析法和成本效益分析法對企業網路營銷效益進行了實證研究。 -
Such an enhanced standard of special pipes can help to dodge the direct competition of substitute products ; 2, while readjusting the varieties of products, pcg should practice forecast of annual profit and control of the production process to establish marketing price system through cost behavior analysis of varying ; 3, pcg should perfect and reinforce sub - marketing channels to set up customer supply chain of powerful competitiveness ; 4, pcg should also offer quality customer service to further promote the additional values of products
運用變動成本法理論按成本習性建立營銷價格體系。 3 、完善和強化公司的分銷渠道，建立具有核心競爭力的客戶供應鏈。 4 、作好服務，提升產品附加值，挖掘產品的期望層和附加層價值，在增加顧客總價值的基礎上降低總顧客成本。 -
A comprehensive analysis and evaluation have been made to the cost, technology, marketing ability, brand prestige, enterprise source and other rival skills
本文對中國南方航空動力機械公司（南方公司）摩托車的成本、技術、營銷能力、品牌影響力、企業資源能力等競爭力要素進行了綜合分析評價。 -
This text includes the preface and totally contain the following six parts : the preface, it introduces the original reasons about the evaluating of forest resources value ; the first part, discussing the basic theories of the evaluation of forest asset value and its checking, and it primarily includes the both side contentsione is a basic theories of asset evaluation, which introduce the three basic methods : namenly marketing method, income method and cost method ; the other is 《 the no. 41 of international accountant standard - agriculture 》 that its related rules point out the direction for the checking of forest asset value ; the second part, primarily discussing the four kinds of forest asset : namely the characteristics and evaluation methods of woodland asset, wood asset forest enviroment and forest landscape asset ; the third part, talking about specialities of accountant report forms and accountant checking of all categories of subjects of forest asset ; the four part, taking the example of shifang forest ry station of forest asset valuation circumstance, and after the analysis make an important conclusion that the forest and twood managements have the tremendous positive exterior - economic effection. in addition, the thesis take the example of forest resource evaluating and accounting about the station ; the fifth part, finally talking about doing the forest resources value evaluating and accounting well must do resolution problems and carry out the foreground of it
本文包括前言共有六個部分，概述如下：前言，談研究森林資產價值評估及核算的緣起；第一部分，論述森林資產價值評估及核算的理論基礎，主要包括兩方面內容：一是資產評估的基本理論，重點談了資產評估的三種最基本的方法，即市場法、收益法和成本法；二是《國際會計準則第41號? ?農業》有關規定為森林資產價值核算指明了方向;第二部分，主要論述四種森林資產，即林地資產、林木資產、森林環境、森林景觀資產的特點和評估方法;第三部分，談森林資產各科目的會計核算及會計報表的特殊性;第四部分，以什郁林場森林資產的評估情況為例，進行分析並得出結論?對森林、林木的經營管理，具有極大的外部經濟正效應，另外列舉了該場森林資產會計核算部分實例;第五部分，最後談到做好森林資產價值評估及核算還須解決的問題和其發展前景。 -
In this paper, customer - oriented strategy is raised according to the analysis on textile consuming culture ; competitive strategy of lowest cost and differencization is advised on the analysis of advantage, risks, application of three basic competitive strategy ; functional strategy of international market for demian group is proposed as well, to take homeland as a business center while carrying out transnational business ; set up branches and agencies in developed countries to enchant export and make direct investment in developing countries thus products made there can be sold local to reduce cost and avoid trade barrier via the marketing competition and functional strategy of overseas investment to realize competitive strategy
文中對企業的內外部環境進行了分析，重點分析入世對紡織企業的影響、德棉集團的競爭優勢和存在的劣勢；通過對紡織品消費文化的分析，確立德棉集團應樹立需求為導向的戰略構想；對三種基本競爭戰略的優勢、風險、適用途徑進行分析，德棉集團應採用低成本、差異化競爭戰略；並論述德棉集團國際市場的職能戰略：在地域上以母國為中心，開展跨國經營。在市場進入和投資方式方面，對發達國家設立分銷機構、辦事處，加強出口貿易。對發展中國家直接投資辦廠，生產后海外銷售，可降低成本和迴避貿易壁壘。 -
From the analysis of the three typical forms of marketing channel in produce, which are marketing channel primarily by the transportation and sale of produce, marketing channel primarily by sold between the multi - layered brokers and marketing channel primarily by the transaction through interior relations. it comes to the problems we have in the produce marketing channel, such as the channel cost staying at a high level caused by the low technical level, the inflexible information circulation and outdated management, the main body on the up channel lacking competitive power caused by the universal low cultural quality, the ineffective information and blindly following others, the low technology content of the channel, the unreasonable investment structure
從對我國以農產品運銷為主的營銷渠道、以多層中間商銷售為主的營銷渠道和以交易型渠道內部關系為主的營銷渠道三種典型農產品營銷渠道的分析中，得出了我國農產品營銷渠道體系存在的問題，如:由於技術水平低下、流通信息不靈、管理方式陳舊導致渠道成本居高不下;由於文化素質普遍偏低、信息不靈、盲目跟風致使渠道上游主體缺乏競爭力;渠道技術含量較低;投資結構不合理。 -
This paper begins with the brief basic knowledge of market and marketing, and makes an in - depth analysis on cost - effectiveness of marketing combination
本文從對市場和市場營銷基礎知識的簡要認識入手，針對企業在營銷組合中成本效益問題進行了深入分析。 -
Lead and direct assigned engineering activities of the project teams in order to achieve successful market introduction according to product development process includes : developing components and systems solutions that achieve target functionality and performance, coordinating development testing and failure analysis, working with suppliers to ensure purchased component cost efficiency and performance, supporting manufacturing on fabrication and assembly issues, and cooperating with marketing to ensure product output satisfies customer needs
領導及指導開發方面的工作，完成開發任務包括：研發產品的功能性以及相關零部件、測試分析、控制外購零部件、提供生產裝配技術支持、控製成本以滿足市場部門的成本要求。 -
In chapter 6, combined with the analysis of the resources for carrying out the strategy and the strategic goal, the countermeasures of strategic performance are concluded, including strict cost management system, further developing new products, setting up international system with cost advantages for forming complete sets, setting up excellent enterprise culture and carrying out differentiating marketing and market strategy
第三，用波特的一般戰略分析模型，對長安鈴木進行分析，得出其一般競爭戰略應選擇「以成本領先為主，以產品差異為輔」的戰略。第四，結合實施戰略的資源能力和戰略目標，從以下幾個方面進行分析：嚴格的成本控制體系。強化產品的總體開發能力。 -
Finally, the personal suggestion is offered. in the analysis, much knowledge is applied, such as market survey, analyzing competitors, analyzing the cost and benefit, combining the theory with practice in marketing, channeling and branding, hoping to give the light on development of ladies " wear at home
在分析的過程中綜合運用市場調查、競爭者分析、成本收益分析等多種方法，結合戰略、營銷、品牌、渠道方面理論及實際營銷經驗，希望為國內女裝的發展提供一些借鑒與啟迪，從而緩解問題，獲得競爭優勢與持續發展。 -
The paper creatives associativing the actual situation in the theory, analyzing the features of the market, the structure of the enterprises in the trade, the complicated elements fomation the boiler developments include policies, technology, cost, international trade etc. the marketing competitive strategies include the relation marketing strategy, the product combine strategy, as a result of the study based on the trade analysis theory, the marketing competition theory, the core competitive cability theory
本文在理論上結合實際進行研究創新，圍繞壟斷市場市場營銷的研究，以壟斷市場理論分析了市場具體的特徵，市場形成的各種因素，分析了電站鍋爐、工業鍋爐行業的競爭態勢，同時分析在營銷中相關復雜的政策、技術、成本、國際貿易等等因素對于營銷過程和實際結果的影響。運用產業分析理論、核心競爭力理論，結合鍋爐製造行業分析構建其市場競爭戰略、市場競爭策略。 -
In order to explain the partner marketing channel relationship strategy could give the competitive advantage to the channel member enterprise, the author using economic theory such as the game theory, transaction cost theory, price theory to analysis and discuss the cooperation partner model between retailer and manufacturer, and obtained the conclusion that establishing partner marketing channel relationship regardless of to the manufacturer or retailer all were the best strategic choice
為了說明夥伴型營銷渠道關系戰略能給渠道成員企業帶來的競爭優勢，筆者運用博弈論、交易成本理論、價格理論等經濟學理論對零售商與製造商合作的夥伴模型進行了分析和探討，並由此得出結論? ?建立夥伴型的營銷渠道關系無論對製造商還是零售商都是最佳戰略選擇。
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