marketing costs management 中文意思是什麼

marketing costs management 解釋
銷售費管理
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • costs : 訟費
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. It is necessary for governmen to encourage and support supermarkets in future as an efficient way of marketing fresh foods ; 2. to better satisfy demand for fresh food, supermarkets should analyze consumer behaviors with modern information management technologies and shift from production - oriented fresh food supply chain to demand - oriented one ; 3. supermarkets should implement integrated management to further optimize fresh food supply chain and bring down costs in marketing and management ; 4

    根據研究結果本文提出了相關的政策建議，即，政府應當鼓勵和扶持超市進行生鮮農產品經營；超市要運用現代化信息管理技術分析消費者及其消費行為，實現生鮮供應鏈從生產推動型向需求拉動型轉變，更好地滿足消費者的生鮮需要；超市實行一體化經營，進一步優化生鮮供應鏈環節，降低流通和經營成本；超市要從消費需求出發，實施生鮮經營差異化市場策略，滿足不同消費水平消費者的差異化、個性化和多樣化需求。
  2. After that, we analyze the internal resources and capability of the hs - sysway company by radar chart and value chain etc. then we analyze the advantage and disadvantage of the holding chances and cutting threaten, using the vrio frame. the results are following - the main advantages for hs - sysway are : its support for capital and tobacco market, ierp ( developed independently ) and differentiation, erp ' s marketing capability, technique development capability, local costs and services etc. ; the main disadvantages are : the strategy orientation is unclear and carried out weakly, low level management, persons with high ability are short of or missing, weak maturity and difference of products, short of core technology and capability etc. on that basis, we analyze the stakeholders and specify the task of the company ; we use the swot analysis and large tactic matrix etc. and bring forward the basic strategy of the development that is the aggressive strategy

    其後，運用雷達圖分析、價值鏈分析等方法對企業內部的資源與能力進行了分析，然後利用vrio框架，對企業能夠用以抓住機會、削減威脅的優勢及弱點進行了分析，得出宏聲新思維公司的主要優勢是宏聲集團的資金及煙草市場支持、自主開發的ierp及其差異化、 erp營銷能力、技術開發能力和本地化的成本及服務等，主要弱點是戰略定位不清晰且貫徹不力、管理水平低、高素質人才匱乏且有流失、產品成熟度和差異性不高、缺乏核心技術與能力等。
  3. Integrating the management of environmental costs in the domain of environmental accountancy with marketing of enterprises so as to make our enterprises more competitive in the world market after china ' s entry into wto

    4 、將環境會計中環境成本管理與企業市場營銷結合起來。以使加入wto后我國企業在國際市場中更具競爭力。
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