marketing culture 中文意思是什麼

marketing culture 解釋
營銷文化
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • culture : n. 1. 教養；修養；磨煉。2. 文化，（精神）文明。3. 人工培養，養殖；培養菌，培養組織。4. 耕作；栽培；造林。vt. 使有教養。
  1. Our company took the lead in establishing a factory specialinzing in producing inflatable models and balloons in 1995. for the last 10 years, with great support and concern from all circles of society and by a common effort of our staff, the enterprise isadvancing in agreat stride, to be the biggest prodution center in china for producing inflatable models and balloons, with a activeties scope from production, marketing, design and research. the company has full range of products, such as : inflatable models and balloons made by pe, pvc complex film, nylon cloth, oxford, reinforced oxford, euphotic oxford, and also inflatable toys. pop commericials, and swimming articles, etc. the company also has a strong technical force : all the products with a unique creative idea, carefully selected materials, vivid and vast sculpt, also can be equipped with computer controlled lighting and sounding system. the lighteing inflatable model is the first in china and has obtainde a patent. the inflatable products, which have a spectacular and impressive visual effect, can be put on advertisement, celebration ceremony, and business activities, giving a commercial culture atmosphere into the citys sight. they are the best choice of advertisers and business people with insight

    本公司於1995年在國內率先創建氣模氣球生產專業廠家，十年來，在社會各界關心支持和全體員工共同努力下，企業發展突飛猛進，現已成為集生產銷售設計科研為一體的國內同行業最大企業，成為國內最大的氣球氣模生產基地。產品品種全： pe pvc復合膜尼布牛津布增強牛津布透光牛津布等材料的氣球氣模，以及充氣兒童玩具pop廣告物水上泳具等產品應有盡有發光氣模等多項產品屬國內首創並獲專利，其產品一旦充而擴之，投放于廣告慶典商務活動，視覺效果巍為壯觀十分搶眼，不僅為都市空間增添了一道亮麗的商業文化景線，更為現代廣告人商人慧眼所識。
  2. Guided by brand recognition, “ marketing magic cube for school brandtm ” of three - men try to achieve the expected goals by spreading brand culture, stimulating brand imagination, consolidating brand memory, communicating in depth and forming brand loyalty

    在品牌識別的基礎上，通過一系列的營銷活動，傳播品牌文化，激發品牌聯想，加強品牌記憶，建立深度溝通，形成品牌忠誠，達成預計目標。
  3. The company is providing the high - quality product oem processes ministrant at the same time, can also provide the product market fixed position consults, and according to customer of the homologous material, semi - processed goods in offering product, reasonable equipment in etc. in a material and cost control serves, the marketing plans related with super and worth kit in service, at that time a core for freely for customer providing latest color spreading fashion information, latest a material appearing on market information, technical and latest section in the color cosmetic result, brand value refines, cultural excavation in brand, the brand that try hard for customer gives the deep culture content

    公司在提供優質產品oem加工服務的同時，還可根據客戶產品的市場定位提供相對應的原料半成品包材等合理配搭及成本控制服務產品市場定位分析咨詢服務營銷策劃服務等相關的超值配套服務odm ;免費為客戶提供最新色彩流行時尚趨勢分析;最新款包材的上市信息;彩妝技術的最新科研成果;品牌的核心價值提煉;品牌文化的挖掘，為客戶的品牌賦予深厚的文化內涵！
  4. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  5. Thoughts on enhancing marketing building of business culture

    對加強企業文化營銷建設的思考
  6. City marketing and culture construction of hengyang city

    論城市營銷與衡陽市的文化建設定位
  7. The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture. in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts. domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance

    本文研究認為，我國企業缺乏國際競爭力的原因在於「研發投入不足，企業缺乏核心競爭力，管理水平低下，國際營銷能力低下，國家的政策法規不健全，企業文化落後」等方面，針對以上諸方面提出以下我國企業在wto環境下的策略及發展戰略：形成自己的核心競爭力，尋求成本的優勢，建立全球化戰略，採取多樣化經營戰略，進行制度創新，注重品牌建設，組建企業戰略聯盟，使投資主體多元化，進行虛擬經營戰略安排，積極應對外國跨國公司的並購，以便在國際舞臺上爭得一席之地。
  8. Haec should execute active promotion of e - commerce strategy to support scientific marketing process and value chain. on the other hand, this thesis analyzes the current marketing strategy, and illuminates the tactics and countermeasure from various directions in order to improve the mms of haec, such as crm ( customer relation management ), distribution channel, logistics, international marketing, performance assessing and enterprise culture, etc

    另一方面，對我國家電企業營銷管理策略的現狀進行了分析，分別從客戶關系管理、渠道、物流、國際營銷、績效考核直至企業文化等諸多方面提出了我國家電企業營銷管理的對策和策略。
  9. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  10. Because differences in culture are the biggest lions in the way to the global market, researching the cross - cultural marketing becomes one of the crucial things of the chinese marketing circle

    在走向全球市場的道路上，文化差異將是中國企業碰到的最大的攔路虎，因此，研究跨文化條件下的營銷問題成為當前中國營銷界急需進行的緊要課題之一。
  11. Several primary problems about the study of the marketing across culture

    跨文化市場營銷研究的幾個基本問題
  12. Being an important activity of 14th shanghai international costume culture festival, 2008 shanghai international fashion decoration exhibition will provide a marketing flat for those costume and decoration companies that can help them integrate various industry resources and promote their products ' brand

    作為第14屆上海國際服裝文化節重要活動之一， 2008上海國際時尚生活配飾博覽會立足於全球時尚業，為中國服裝配飾和家居配飾產品行業提供了一個具有公信力、促進配飾企業與其市場規模化、品牌化、專業化發展的資源、資訊整合及推廣平臺。
  13. Moreover, it compares the state - owed commercial bank with big 1000 banks in the world, the branches of foreign capital bank in china and the main commercial banks of a few developed countries and puts forward the advantages and deficiencies in realistic competitive power and potential competitive power of state - owed commercial bank of our country. through the study on evolving course of the state - owed commercial bank of our country, the thesis has analysed it ' s history of the development and current situation, and has made a detailed analysis and evaluation of the environmental factors which have influence upon the core competitive power of the state - owed commercial bank, and then offered seven suggestions that promote the core competitive power of the state - run commercial bank : accelerating paces of the reform in the property right and managing mechanism transformation of the state - owed commercial bank ; making innovations of service for strength and competing for high - quality customers ; probing the ways of dealing with bad assets of the state - owed commercial bank ; improving the marketing strategy of the state - owed commercial bank on the market ; setting up the corporate culture according with the state - owed commercial bank ; improving the bankers " quality ; constructing the organization for the studying type in the state - owed commercial bank

    本文在深入調查研究並閱讀大量的文獻資料的基礎上，對企業核心競爭能力相關理論進行了探討和研究；構建了國有商業銀行核心競爭能力分析的基本框架和指標體系；將國有商業銀行與世界1000家大銀行、在華外資銀行分支機構、以及幾個主要發達國家的主要商業銀行進行了比較分析，從而提出我國國有商業銀行在現實競爭能力、潛在競爭能力方面的優勢與不足；通過對我國國有商業銀行的演變過程的研究，分析了其發展的歷史和現狀，並對影響國有商業銀行核心競爭能力的環境因素進行了較為詳細的分析和評價；進而有針對性的提出了提升國有商業銀行核心競爭能力的七點對策：加快國有商業銀行產權改革和經營機制轉換步伐；加強服務創新，競爭優質客戶；探索國有商業銀行不良資產處理途徑；完善國有商業銀行市場營銷戰略；建立符合國有商業銀行的企業文化；提高銀行家的素質；構建國有商業銀行學習型組織。
  14. Consumer sentiment series covering family business, the development and production of educational materials and marketing ; on scientific literature and other cultural books in the preparation and issuance of such ; culture media, film and television industries transactions, and other cultural elements

    經營范圍涉及親子系列情感消費品、益智用品的開發生產及銷售；少兒科普讀物及其它類文化圖書的編寫和發行；文化傳媒、影視交易等文化內容產業。
  15. First, a relevent stratagy is suit for a new carving out enterprise to grasp a chance, which appears fast and then disappears fast too. the enterprise must concentrate its attention on its products in the marketing period, and pay more attention on organization building, in other word, enterprise culture too

    企業的創辦首先需要有一個恰當的企業戰略來抓住稍縱即逝的機會，在培育市場階段要關注產品，在發展階段要注重組織的建設或者說是企業文化的塑造。
  16. The main body, which includes 5 parts : in the conception section, first, it reknew the conception of both culture tourism and marketing position, in order to clear the concept and made it a guide of the whole article ; in the marketing section, next, it has studied on the world tourism market for its developing tendency and distinctive feature. it analyzed the present conditions of chongqing cultural market and also made prediction about it ; third, in the resources section, in the light of diversity, this part made a clear classification on chongqing cultural resources according to their characteristics ; the fourth part, in the product section, it give a position analysis about two things : the overall image, and the products of chongqing cultural tourism, and also made correlative strategies of them ; in the communicating section, fmally, it is mainly about how to communicate with tourism consumers, how to build up a good image of cq cultural tourism in their minds, and let them have a good understanding

    正文部分分為五個問題進行論述：首先對文化旅遊與市場定位的定義進行了重新認識，以求清晰概念，指導研究；第二，對世界旅遊市場發展的趨勢、特點和重慶地區文化旅遊市場發育現狀及開發前景進行分析和預測；第三，以差異化為劃分依據，對重慶地區的人文旅遊資源按其資源特色進行歸類簡括梳理：第四，對重慶文化旅遊的總體形象與重慶文化旅遊產品進行定位分析，提出了形象概念和產品定位的相關策略；最後，對如何利用有效溝通手段，在旅遊消費者心目中建立對重慶文化旅遊形象與重慶文化旅遊產品的良好認知，進行具體分析。
  17. The research shows that in order to improve its marketing implementation and its performance hunan foreland power engine should rebuild the process of its marketing implementation and cultivate its marketing culture and practice harder and serve the customers heartedly

    而本文對其研究的結果表明：該公司要注意整個營銷執行過程的改善，應該培育「刻意求實，竭誠服務」的企業營銷文化，積極做好用戶服務工作，這樣才能提高其營銷執行的效果，才能解決其銷售業績不佳的問題。
  18. Brand, marketing culture and market - first - class brand develops market via advanced marketing culture

    優秀的品牌用先進的營銷文化去拓展市場
  19. Discussion on creating marketing culture of taking consumer value as guide

    論顧客價值導向的營銷文化塑造
  20. In the course of writing, author makes an exploration into the theoretical system of the innovation of small and medium enterprises market sales, make a depth - exploration into the innovation of the marketing understanding, the innovation of the marketing means, the innovation of the marketing mode, the innovation of the marketing culture and the innovation of the marketing constitution

    針對我國中小企業的特點，提出了市場營銷創新是目前我國中小企業提高核心競爭力的必然選擇。本文在寫作過程中試圖探索中小型企業營銷創新的理論體系，並從營銷理念創新、營銷手段創新、營銷方式創新、營銷文化創新和營銷組合創新等方面展開了討論。
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