marketing principles 中文意思是什麼

marketing principles 解釋
市場學原理
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • principles : 法則
  1. Definiens and principles of crm are introduced and summarized in section ii. this paper has five types about crm ’ s definiens, management theory, marketing theory, customer asset, technology, decision

    一方面與企業界對crm的認識不足、實施草率等因素有關系;同時，缺乏行之有效的評價方法，也是不能科學衡量實施結果的一個重要原因。
  2. According to the author, the fundamental principles in the construction of enterprise values should be as follows : the unification of the economic benefits and social responsibility, that of the efficiency - priority principle and the justice principle, that of the ideal goals and the actual development, and that of orientating to domestic development and facing to global markets. the main goal of the construction of enterprise values is to cultivate such ideas as manpower capital, enterprise innovation, scientific management, unbidden working, global marketing and enterprise cultural identity

    在此基礎上，本文將我國企業價值觀建設的基本原則確定為企業經濟利益與企業社會責任的統一、效率優先原則與公平合理原則的統一、確立理想目標與注重現實發展的統一、立足本土發展與面向全球市場的統一、企業價值觀共性與企業個性的統一，把人力資本觀念的培養、企業創新觀念的培養、科學管理觀念的培養、自願勞動觀念的培養、全球市場觀念的培養和企業文化認同觀念的培養作為企業價值觀建設的主要內容。
  3. I major in business english. the main courses i have studied are the basic courses for english majors, french, fundamentals of business, macroeconomics, microeconomics, international commercial law, internatioal trade, the economics of money, banking and financial market & principles of marketing during my college time, i study hard, and get good marks in most of the subjects. i pay attention not only to my study but also to improving my social abilities, i taught in qin huangdao chuangzhi foreign studies school from july 2003 to 2004, was an interpreter for the world bicycle championships b 2001 in june 2001, taught in qin huangdao cambridge school from mar. 2001 to sep. 2001, and i have abundant house - teaching experiences. what ' s more, i practised in qin huangdao chia tai co. in jan. 2003. i also tried my best to improve my other abilities besides my major, such as computer, managing abilities. i got " 1st grade " in the " hebei college students ' plan for company - creating contest " ( our work will participate in the national college students ' plan for company - creating contest ), and got " excellent " in the " web - making contest " of yanshan university

    大學期間，我嚴格遵守學校規章制度，尊敬師長、團結同學，有很強的集體榮譽感；學習認真刻苦，成績良好，我的專業學習涉及內容相當廣泛，包括英語的所有基礎課和國際商法、市場營銷、國際貿易、國際金融、工商導論、宏微觀經濟學等；重視理論聯系實際，在學好專業課的基礎上，積極參加各項社會實踐、實習活動， 2001年6月，我曾為世界b級自行車錦標賽（中國?秦皇島）擔當翻譯工作，在多所外語學校擔任英語教師，還多次為北方物流置業有限公司（國家、河北省重點建設項目）翻譯招商材料，而且2002年年底，在秦皇島正大有限責任公司行銷部實習；在學好專業課的同時，為了補充和擴展自己的知識面，我廣泛涉獵其他學科的知識，如計算機、網路、創業等，盡量使自身更快成長為一專多能型人才， 2002年4月開始參加燕山大學學生創業計劃大賽，並在2003年上半年參加了河北省大學生創業計劃大賽，獲得了一等獎的優異成績，並將報送參加國家大學生「世紀杯」創業計劃大賽， 2002年4月，參加燕山大學「綠色網路」網頁製作大賽，獲得了優秀獎。 。
  4. ( 2 ) development of tourism market should go on according to the procedure : first, analyzes the tourist behaviour features and relations between the supply and demand of tourism market ; second, select target market ; third, makes correct developing strategies of tourism market, including images designing on tourist destinations, rich and varied marketing activities, flexible price strategies, high quality service, etc. ( 3 ) surburbs tourism products should be designed on principles of meeting market demands, resources features, characteristic, structure bettering, comprehensive benefits, rational distribution, and surburbs tourism routes should be designed under principles of rational time arrangement, appropriate space arrangement, equal in value, etc. ( 4 ) development of tourism commodities is of great significance to surburbs tourism, which can enhance comprehensive tourism economy benefits, promote the development of interrelated fields, provide more jobs, increase the utilization ratio of resources etc. so, we should take some measures : speeding up developing tourism commodities ; promote the creativeness and cultural connotation ; establish management institution of tourism commodities market ; build right - the - spot enterprises that produce tourism commdoties

    1 、旅遊資源開發主要採取興建、利用、提高和改造四種方式，並且遵循科學的開發程序。 2 、旅遊市場開發應首先分析旅遊者行為特徵和旅遊供需模式，然後進行旅遊市場的分析和目標客源市場的選擇，制定正確的旅遊市場開發策略：進行旅遊地形象策劃；開展豐富多彩的促銷活動；採取靈活的價格策略；提供優質服務等等。 3 、旅遊產品開發應依據市場需求原則、資源特徵原則、特色原則、結構優化原則、綜合效益原則、布局合理化原則等，進行旅遊產品設計，並且根據時間安排合理原則、空間安排適宜原則、等價原則等進行了郊區線路設計。
  5. This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point

    本部分介紹了我國旅遊廣告的現狀和問題，分析了旅遊廣告營銷的基本原理；在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻，採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案；最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。
  6. Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis

    通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。
  7. Mr. david ho, chief executive of mastermind strategy advisors, expressed in the conference, " it is no big deal to have a homepage, but how to manipulate the web power is the key point. " the 5ps marketing principles can also be applied to facilitate agencies to determine the " product ", " place ", " price ", " promotion " and " people " in the process of digitalization of social services

    正如mastermind策略諮詢事務所總裁何華真在研究會上所說，機構有自己的網頁沒有什麼了不起，要懂得怎樣利用網際網路媒體才是成功的關鍵。當中可以套用一點市場學的理論，諸如確定所提供的服務（ product ） 、地點（ place ） 、價格（ price ） 、推銷手法（ promotion ） ，以及服務對象（ people ） 。
  8. Take certain of scholarship and function as guide thought, and applies the common principles of the marketing and managing largely in the specified field of design so as to make it applicable to the designers and design management

    以一定的學術性和實用性為指導思想，大量地將營銷學、管理學的普遍原理運用於設計這一專門領域，使其適用於設計人員及設計管理者。
  9. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world

    我們同樣也會使用案例分析法來說明營銷學中的原理並把理論應用到實際生活中。
  10. By the discussion of the " marketing ration ", the formulating principles of new stock price in the future circulating transitional period, and the conditions of changing " checking system " to " registry system ", it emphasizes the marketing construction of new stock issuing system ; it emphasizes the use of marketing methods in order to improve the supply - demand relations, and balance the excessive speculation ; it emphasizes the importance of market measure in counteracting excessive speculation by effectively improving the supply - demand relation, the importance of regulating and raising the action ability of the market main body, the necessity of governmental funtion transformation and the completion of management structure in listed companies

    論文最後探討了研究新股短期價格行為對中國證券市場發展的啟示。通過對當前「市值配售」 、未來全流通過渡中新股發行價的制定原則以及實行「核準制」向「注冊制」轉變的條件的討論，強調新股發行制度改革的市場化建設；強調利用市場化手段，平衡過度投機行為，有效改善供求關系；強調規范和提高各市場主體的行為能力，切實解決政府職能轉換、上市公司治理結構完善等問題。
  11. First, while taking domestic and international trends of recreation and tourist development into account, it combines the resource advantages of recreation and tourism in fuling and then works out the possibility and necessity of developing the recreation and tourist market in fuling region with swot analysis and success qualification analysis then in line with the above analysis, it applies corresponding basic principles of marketing management to working out the initial chongqing fiesta harbor development project, which will be reconstructed to be a comprehensive recreation and tourist resort blended with " ancient ba empire city, recreational sports, recreational entertainment, conference center with hot spring and villa region with hot spring "

    1 、首先從國內外休閑旅遊發展的趨勢，結合涪陵地區休閑旅遊的資源優勢，運用swot分析方法和成功條件分析方法，得出涪陵地區開發休閑旅遊市場的可能性和必要性。 2 、然後根據上述分析，運用相關的市場營銷管理的基本原理初步設計出重慶假日港灣開發項目，將其打造為集「巴國古城、休閑運動、休閑娛樂、溫泉會議中心、溫泉別墅區」五位一體綜合性的休閑旅遊勝地。 3 、最後從市場營銷的角度，投資管理的角度，風險管理的角度對項目進行了初步的論證，得出結論。
  12. The internal realizing mechanism, which is discussed based on the analysis of green marketing " factor affected, mainly includes the basic principles, its realizing approaches, and its realizing process. basic principles contain system principle, externals economy principle, risk principle, continuity principle, coordination principle, and cumulativeness principle. realizing methods includes marketing green reengineering, green core competence, unified green marketing, green enterprise identification system and green network marketing

    內部實現機理是在分析綠色營銷影響因素的基礎上展開的，主要包括綠色營銷的基本原理（系統原理、外部經濟原理、風險原理、持續原理、協調原理和累積原理） ，綠色營銷的實現方式（營銷綠色再造、綠色核心競爭力、聯合綠色營銷、綠色企業識別系統和綠色網路營銷） ，以及綠色營銷的實現過程。
  13. Chapter four focuses on the countermeasures against anti - dumping from the view of government and enterprises respectively. the following is the major viewpoints in the thesis : anti - dumping has developed into one of the major forms of trade barriers, which has its root deeply set into the economy and its internal features ; the backward managerial style of chinese enterprises constitutes the primary internal cause of the severe situation in which they have been suffering from anti - dumping ; the discriminating practices violate, in essence, the relative wto principles ; to break the anti - dumping barrier, the chinese government should straighten out the export practices, build up trade and business associations, and appeal to the wto dispute settlement body. as for enterprises, they should alter their marketing strategies and strengthen the cooperation with international business entities

    本文的主要觀點有：反傾銷自二十世紀下半期以來逐漸發展成為一種主要的國際貿易壁壘，有其深刻的經濟客觀需要以及自身的特點；中國企業普遍不存在對海外市場的傾銷能力，落後的經營管理方式是造成中國企業遭遇反傾銷制裁的主要內因；替代國制度從本質上講是違背wto反傾銷協議原則的；欲打破反傾銷封鎖，我國政府對內應整頓出口經營秩序，建立健全商會職能，對外應在研究吃透有關規則的基礎上積極向wto爭端解決機構申訴，以從根本上扭轉不利局面；企業應轉換經營思維，調整經營策略，積極應訴並加強國際合作，才能消除遭致國外反傾銷的內部隱患。
  14. Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company

    本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上，運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論，採用實證研究與文獻研究相結合的方法，理論聯系實際，針對hs公司銷售增長率明顯下降的趨勢，尋找產生問題的原因，並在分析問題的基礎上，提出了hs公司廣義的銷售管理總體思路、目標和整套方案。
  15. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  16. Now, most profitable businesses become profitable because they have their foundations built firmly upon sound marketing principles that work

    現在，成為最賺錢的生意賺錢，因為他們有自己的基礎，建立牢固的原則，健全營銷工作
  17. Marketing principles, international marketing, practical enghlish corre ondence and telecommunicatio, foreign exchange, busine english

    和外貿相關的專門課程：市場學原理、國際營銷學、實用英文函電、外匯兌換、商務英語。
  18. Specialized courses pertaining to foreign trade : marketing principles, international marketing, practical english correspondence and telecommunications, foreign exchange, business english

    和外貿相關的專門課程：市場學、國際營銷學、函電、外匯兌換、 。
  19. We have achieved a good reputation from the market based on our follow marketing principles

    基於我們從市場營銷遵循的原則：
  20. Distribution, financial and marketing principles applied to the sporting goods industry

    體育項目和有關商品的製造、供應、財務管理及銷售理念；
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