marketing strategy 中文意思是什麼

marketing strategy 解釋
市場策略；營銷策略
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • strategy : n. 1. 戰略（學）。2. 策略，作戰方針 〈cf. tactics 〉。
  1. The elonomic analysis of accumulative integral marketing strategy

    累計積分營銷策略的經濟學分析
  2. This text regards xuzhou construction and machinery group as the research object used many kinds of economy and management theory synthetically, adopted the method of fact - test determine the nature combined with quantitative analysis, propose marketing strategy and tactics of enterprise. offer a set of actable development strategy and a set of actable static

    本文以徐工集團為研究對象，綜合運用了多種經濟和管理理論，採用實證分析、定性與定量分析相結合的方法，提出了一套該企業的可行的發展戰略及策略調整方案。
  3. Is a professional art glass manufacturer and is dedicated to the development of art glass on the basis of the operation principle of " top quality, sincere service ", and has set up complete chain service platform and is developing the domestic and european and american market with digital design and intelligent pos computerized marketing strategy

    是一家專業的藝術玻璃生產企業。我們秉承「至佳質量，至誠服務」的經營理念，專注于藝術玻璃的原創，建立了完善的連鎖加盟服務平臺，提供數碼設計宅配和智能化的pos電腦操作系統等現代營銷策略開拓國內及歐美市場。
  4. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  5. Crm in hospital ' s marketing strategy

    客戶關系管理在醫院服務營銷中的應用
  6. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  7. At the same time, the kangda corporation firstly faced the negative saleroom, the salesman sending in one ' s papers and the cost of marketing increasing and increasing. the key problem is that the existing no - difference marketing strategy can not adapt the change of market and the demand of culturist. so, kangda corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost, enhance customer satisfaction, and advance the competition of company so that the company can gain the excess profit

    同時康大公司也遇到公司歷史上首次銷量負增長、營銷人員高流失、營銷成本大增等問題，原因在於現行的無差異化營銷策略不能適應市場變化和養殖戶的需求，故需要制定差異化營銷策略來指導未來營銷工作，以減少公司營銷成本，增加養殖戶和經銷商滿意度，提升公司競爭力，使公司獲得高於行業平均的利潤。
  8. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  9. So, the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy

    基於上述問題，本文引用波特「五力競爭」模型，從行業視角觀測供應商、經銷商、養殖戶和競爭對手，尋找公司制定差異化營銷策略的必要性和可行性。分析發現飼料工業具有良好發展前景、養殖戶需求出現新的特徵、競爭對手存在定位不準等情況，這為公司調整營銷策略提供了市場向導和機會。
  10. The marketing strategy about broadband service desiderate adjustment

    寬帶業務的經營戰略和市場營銷策略亟待調整。
  11. By way of integrating the relative theories of marketing strategy and the present market situation of rubber oil and liaohe lube oil plant, it is concluded that naphthene type rubber oil shall take part in the middle - grade rubber oil target market competition while the aromatic type rubber oil shall take part in the low - grade rubber oil target market competition. the reason is that the former has the advantage of advanced total cost and the later has a variety of products

    論文通過運用市場營銷學和市場競爭戰略相關理論，結合橡膠油市場現狀和遼河潤滑油廠實際情況，研究得出「環烷型橡膠油以總成本領先戰略參與中檔橡膠油目標市場競爭，芳香型橡膠油以產品差別化戰略參與低檔橡膠油目標市場競爭」的結論，並提出了遼河潤滑油廠保證總成本領先和產品差別化的措施。
  12. But today, because of the factors of open marketing prime cost, transparent technology, similar or “ cloning ” marketing approaches, the domestic construction machinery producing enterprises not only can ’ t attain their goals solely depending on the price war, but also suffered a great impact on that. under this circumstance, what kinds of factors determining the success of one enterprise ’ s marketing strategy is the common focus from various enterprises

    但由於當前企業的營銷成本幾乎都是公開的，技術也都是透明的，促銷手段也是高度「克隆」而來的，因此僅僅依靠傳統的競爭方式（包括價格競爭）不僅難以成功，同時也對國內工程機械行業帶來較大的沖擊，所以企業營銷的成敗到底取決于什麼就成了各企業關注的焦點。
  13. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  14. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  15. Completely use of hse and tqc management systems and realization international marketing strategy object for oil enterprise in china

    管理體系努力實現中國石油企業的國際化經營的戰略目標
  16. According to previous work suggesting that event interest, risk constraint, and financial constraint will affect potential attendees ’ desire to attend and their sense that it is feasible to attend, this paper makes use of the confirmatory study to establish the theory construct, and confirms it in the empirical study. the significance in theory and its implication for. 2008 beijing olympic games are proposed finally. main conclusions of this paper are : event interest and constraints fully mediated the effects of motives and background on respondents ’ sense that it was feasible for them to attend. financial constraint did affect desire to attend. the desire to socialize and eustress had direct and positive effects on interest in the event and the desire to attend the event. results suggest the value of segmented sport event marketing that appeals to both travel and fan motives. in the last, this paper, according to the results of this research and the holding experiences of the successive olympic games, from the angle of special tourism events marketing, puts forward some olympics tourism strategies, for example destination branding marketing strategy, and emphasizes some advertent problems in olympic tourism marketing works, aims to pose some rational propositions for the operation of olympics tourism marketing

    以往的研究表明事件吸引力、風險限制因素、財務限制因素都會影響潛在參與者渴望參與的程度以及對于參與可實行性的感知，基於此，本文採用驗證性研究方法，首先建立理論架構，然後在實證研究中加以驗證，並提出了研究的理論意義及對2008年北京奧運會的現實意義和啟示。本文得出的主要研究結論包括:事件吸引力和人們對于限制因素的感知程度作為中間變量完全削弱了旅遊動機和潛在參與者背景對于參與奧運會旅遊可實行性的影響;財務方面的限制因素會影響人們參與奧運會的渴望程度;渴望社交和追求勵志性對事件吸引力和人們渴望參與奧運會的程度有一個直接和積極的作用和影響。研究結果還表明作為奧運會舉辦方，應該認識到體育事件市場細分的重要性。
  17. The third chapter gives you the concept and basic contents of the airline service marketing. next you ? l learn 7ps essential marketing factors ? combination in details for air passenger transport service, including product, price, place, promotion, people, physical evidence and process. the continuous part will teach airlines how to formulate and carry out the air passenger transportation marketing ? strategy and competition combination strategy

    第三章提出航空公司市場營銷的定義和基本內容，詳細論述了航空客運的產品（ product ） 、價格（ price ） 、分銷（ place ） 、促銷（ promotion ） 、人員（ people ） 、有形展示（ physicalevidence ）和過程（ process ） 7ps的要素組合；進而描述航空公司如何制定、實施航空客運市場的營銷戰略和競爭組合戰略。
  18. The treatise, proceeding from the demonstration analysis of the kc company and based on the modem marketing theory, systemically works out chinese marketing strategy of the rf intelligent beauty apparatus

    本論文從kc公司的實證分析出發，結合現代市場營銷理論，系統地制定了公司的rf智能美容儀中國市場營銷戰略。
  19. The analysis of problem starts from analyzing the internal problem of enterprise, through market investigation, as well as analysis of macro environments, micro environments and swot, and by studying the elementary basis on which kc company drafts the chinese marketing strategy of rf intelligent beauty apparatus, then determines the company ' s target market strategy and marketing strategy

    問題的分析是從企業內部問題的分析入手，通過市場調查，以及宏觀環境分析、微觀環境分析和swot分析，研究kc公司制定rf智能美容儀的中國市場營銷戰略制定的基礎依據，然後在此基礎上確立公司的目標市場戰略和公司的營銷戰略。
  20. In order to achieve the strategic goals, in this paper we discuss from 5 aspects of scale enlargement 、 brand advertising 、 simulation business 、 marketing strategy and international business

    為了實現戰略目標，本文著力尋求衢電多經發展的戰略途徑，從衢電多經企業的規模擴張、品牌培育、虛擬經營、市場策略、國際化經營五個方面進行了探討。
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