mass-market strategy 中文意思是什麼

mass-market strategy 解釋
大市場戰略
  • mass : n 彌撒；彌撒的儀式[禱告、音樂]；彌撒曲。 a high [solemn] Mass （有燒香、奏樂等的）大彌撒。 a low ...
  • market : n 1 （尤指牲畜和食品的）集市；市場；菜市，菜場。2 需要，銷路；推銷地區。3 市價；行情，市面，市況...
  • strategy : n. 1. 戰略（學）。2. 策略，作戰方針 〈cf. tactics 〉。
  1. Responding to the change of external market and the company ' s current resource & capability, the marketing strategy of chongqing ping an life insurance company in future 3 - 5 year will locate following aspects to build its continuous competitive advantage : based upon central city and mass customers, increase penetration to rich and general rich customers gradually through channel integrating and establishing high level, professional sales team

    因應外部市場的變化並結合公司的資源及能力現狀，重慶平安人壽未來3 ? 5年的營銷戰略將定位於：立足中心城市和大眾客戶，通過渠道整合和建立高素質、專業化的銷售精英團隊，逐步提高對富裕和大眾富裕客戶群的滲透，以建立重慶平安人壽的持續競爭優勢。
  2. How to maintain a good relation with professional channels ? the thesis discusses above issue from several aspects. firstly, the definition and character of mass - decentr alized communication and the reflection of composite channels " development by charts and figures ; secondly, the reasons why composite channels are still a main part of media market, outlining the causes from three hands : the character of chinese audience, the present situation of chinese channels, mainly in the ability of producing programs and the models of some foreign channels excelling in producing marketing and so on ; thirdly, the strategy of composite channels " development, including the choice of programs, the arrangement of channel structure and the marketing strategy of famous - brand in the composite channels

    全文主要從三個角度對綜合頻道的發展進行闡述：第一部分，概括了分眾化傳播時代的特點和實質以及用圖表、相關數據結合理論分析近年來1 ，國頻道發展過程中出現的一系列的問題:即電視劇仍是各頻道播出節目的主體、一}了日1司質化傾向嚴重、頻道資源的優化組合問題啞待解決以及頻道劃分不夠科學和合理，頻道定位不明確;第二部分，從中國電視受眾的實際情況（包括受眾的年齡、性別、教育程度、家庭收入、觀眾的收視行為、文化產品的消費習慣、思維習慣和收視心理） 、中國的媒介大環境（主要是節目製作能力） 、國外的傳媒環境（側重於abc7頻道和法國電視二臺的經驗分析）三個方一面闡釋綜合頻道仍能繼續發展、大有作為的原因;第三部分，也是全文最重要的部分?中國綜合頻道的發展，錢略。
  3. This article give some suggestion about mass - production of sapphire and china broad company becoming one of the largest production base in asia. it includes management experience, analysis about the market and the competitors and strategy about the future of the company. it gives strong support of the necessacity and fiseabilty of the project

    本文以項目建議書的形式，對華博公司擴大生產規模並建成亞洲最大的藍寶石晶體生長和加工基地進行充分的論證，既有對公司優勢劣勢的評估和公司建成兩年多來經營和管理經驗的總結，也有對國際和國內的市場情況、競爭對手的分析，更有對公司未來經營戰略的闡述。
  4. Mass - market penetration strategy

    大規模市場滲透戰略
  5. Mass - market strategy

    大市場戰略
  6. The development of marketing strategy of western firms has three main stages, including mass marketing, diversification marketing, and niche marketing, because of changes of external environments. with improvement of throughput, transformation from sellers market to buyers market, values from product diversification, and fierce rivals, market is mature gradually

    之所以會出現這樣的三個時期，與企業所經歷的外部環境的變化不無關系，隨著行業生產能力的增長， 「賣方市場」向「買方市場」轉變，企業發現產品差異化所帶來的價值，競爭的加劇，市場正在逐漸成熟。
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