purchase behavior 中文意思是什麼

purchase behavior 解釋
購買行為
  • purchase : vt 1 買，購買。2 努力取得，（付出代價）贏得。3 【法律】（用繼承以外的方法合法地）購置，取得。4 【...
  • behavior : n 1 行為，品行；舉止，態度，舉動，表現，行動。2 （生物的）習性；（機器等的）特性，性能，狀態；（...
  1. Because tourism products are intangible, perishable and untransferable and purchase behavior of tourists is flexible, tourism destinations and tourism enterprises have to convey all the information of destinations or scenic area to each tourist. therefore, destinations and tourism enterprises consider commercials or ads in all kinds mass medias and tourism trade shows as the major means of promotion

    旅遊產品的無形性、不可存儲性、不可轉移性及旅遊者購買旅遊產品的伸縮性使得各旅遊目的地或旅遊企業必須向消費者傳遞每一個旅遊目的地或旅遊景區的信息，這樣以廣告形式在各類媒體或旅遊推廣會上宣傳自己就成了各旅遊目的地或旅遊企業的一個最重要的促銷手段。
  2. It takes agency theory as its premise, human resource property right as its core, and modern distribution theory and risk theory as its foundation. its basic idea is to give high - level managers headed by chief executive officer the right to purchase common stocks of the company at a certain price and time in the future. through this equity system, it ' s expected to inspirit organizations " management in the long run, avoid operators " short - term behavior, and thus reduce agency cost, improve organizations " management structure, and promote the stability of management, so that both constituents ( stake holders ) and vicegerents " ( operators ) targets of gaining profit will be realized finally

    其本質是對經營者的一種薪酬安排；它以代理理論為前提，以人力資本產權理論為核心，以現代分配理論和風險理論為基礎；其基本內容是給予公司內以首席執行官為首的高級管理人員在未來某特定的時間按某一固定價格購買本公司普通股的權力；通過這種機制希望對公司管理層起到長期激勵的作用，避免經營者的短期行為，從而減少代理成本，改善企業的治理結構，促進穩健經營，最終實現委託者（股東）和受託者（經營者）雙贏的目的；它是把期權理論應用於現代激勵機制的一種制度創新，比較符合市場經濟條件下企業經營者的價值取向和企業發展的戰略要求。
  3. Considering limitations of previous studies above, this study take both perceived benefit, perceived risk into consideration and try to discuss consumer perceived risk reducing behavior. also the connection between perceived risk perceived value, and consumer purchase intent is the content of the paper

    鑒于上述感知風險相關研究領域所存在的缺陷，本研究將感知利得和感知風險同時納入研究范圍，來探討消費者的感知風險及減少風險的行為，並嘗試發現感知風險與感知價值之間如何聯結，進而影響購買意願。
  4. By comparison the cognition and purchase behavior of the consumer groups, costs and sales volumes in department stores and specialty stores of jewelry, it has been constructively put forward that the company must establish different grades of markets in different regions and take flexible tactics of marketing channels

    本文通過對綜合商場和珠寶專營店兩種銷售渠道消費群體的認知和購買行為的分析、成本及銷量的比較，建設性地提出了公司按地區設立不同等級市場並採取不同的分銷通路策略。
  5. A review of the relationship between consumption emotion and post - purchase behavior

    幼兒的情緒認知與適應行為發展關系的研究
  6. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  7. Firstly, based on the integration of cv construct and hierarchy theory, we put forward the cv construct system with two dimensions of scope and depth, which included individual items. secondly, we used the organization purchase behavior theory for reference to make research on the influencing factor of cv construct. thirdly, we conjoined the research methods of questionnaire and case study, while preceding research mainly used either interview or case study

    本文的創新點主要有三個方面：一是在整合前人的客戶價值構成理論和層次理論的基礎上，提出了以廣度和深度兩個維度來劃分的客戶價值構成要素體系，並加入了個人層面的要素；二是對客戶價值構成的影響因素進行了研究，其中主要借鑒了組織購買行為理論；三是採用了問卷調查和案例研究相結合的方法，而前人的實證研究中則主要以深度訪談或個案研究為主。
  8. If people aren ' t interested in advertisement, record and do not live an advertisement of contents, don ' t like to advertise of contents, language or advertise of play to show, advertise so very difficult make it claim the object creation to purchase desire and adopt to purchase behavior

    如果人們對廣告沒有興趣，記不住廣告的內容，不喜歡廣告的內容、語言或廣告的演示，那麼，廣告很難使其訴求對象產生購買慾望和採取購買行為。
  9. First, the paper makes the analysis of diffusion process of high - tech consumer products based on the theory of communication and consumer behavior, including information communication process and purchase process. we can see specific receiver, appropriate time, reachable channel and correct information can bring effective communication of information. purchasing power, product feature, perceived risk, definite knowledge of product and usage, consumer habit, purchasing environment and buying time all influence purchase behavior of consumer

    首先應用傳播理論和消費者行為理論，通過對高科技消費品市場化過程的分析，包括對企業信息傳播過程的分析和消費者購買過程的分析，得出信息有效傳播依賴于明確的目標對象、恰當的傳播時機和渠道選擇以及不會存在理解偏差的信息；消費者購買能力、產品特性、消費者知覺到的風險、消費者有限的產品知識和使用知識、消費者習慣、購買環境、購買時間都會影響到消費者的購買行為。
  10. Only hold loyal consumers, can companies exist and develop, so the core of the competition is to get acquaintances with the consumers. as a result, this article mainly study the purchase behavior, find out the existing consumer demand, provide the company with scientific bases and hope to give helps to the market and production location with the companies

    基於上述原因，本論文通過對消費者的研究，主要是通過對消費者行為的研究，發現消費者的需求現狀，為企業的決策和產品研發、定價、銷售促進提供科學依據，從而進行產品定位和市場定位。
  11. Consumer ' s purchase behavior belongs to complex behavior

    消費者購買行為屬于復雜購買。
  12. Review of impulsive purchase behavior

    沖動性購買行為的研究綜述
  13. Research in family purchase behavior

    家庭購買行為研究
  14. In particular, what are some of the factors influencing online purchasing behavior ? what is the role of privacy and security concerns in influencing actual purchase behavior

    根據本研究所證實的構思假設，在網路購物環境下消費者購物行為主要有如下特徵： 1
  15. Tourism ads should pay more attention to the promotion effects, try to change the purchase behavior of tourists, establish image and business credit of the enterprise, help the enterprise to earn competitive edge and implement promotion strategy in high quality

    旅遊廣告要注重廣告傳播效果，力圖改變旅遊消費習慣，樹立本企業的形象及產品信譽，使本企業在競爭中占據有利地位，從更高層次上促進整體營銷活動的展開。
  16. Through the simulation of consumer ' s purchase behavior and the contrast analysis between defferent model parameter evaluations, the main conclusion which this thesis obtains is : the unit variable cost is the key influence factor of bundling ; that the unit variable cost is low compared to average consumer ’ s reservation price to product is the decisive condition

    通過模擬消費者的購買行為和對模型參數不同賦值下的對比分析，本文得出的主要結論為:單位可變成本是影響捆綁銷售的關鍵因素，單位可變成本相對產品的平均保留價格較低是決定性的條件。
  17. The author researched the specified purchase behavior and consumption objective on the example of large customer. after exploring the marketing strategy on the subdivided market and provided the success example of cnc ' s new operation - - xiao lingtong, the author demonstrated the necessity and practicability of market subdivision to cnc. the great history innovation made the national telecom industry go into the stage of service competition

    以大客戶即集團消費者為實例，研究了他們與其他消費群體不同的購買行為與消費目的，分別探討了細分后的不同子市場的營銷對策，以中國網通集團公司目前開展的新業務小靈通為成功實例，論證了市場細分這一策略對中國網通集團公司的必要性及實用性。
  18. Repeat purchase behavior

    重復購買行為
  19. Comparative research of solutions for the customer segmentation based on the purchase behavior

    基於購買行為的客戶細分方法比較研究
  20. The writer use the market theory of koter. philip to systemically analyze the exterior environment such as : the steel seamless tube market, the regional economic movement and the purchase behavior of the steel seamless tube market. also the five forces model is used to analyze the industry and competitor of the steel seamless tube market. the swot method is use to evaluate the superiority, weakness, opportunity and threaten about the new corporation. after research a great deal of market datum, the writer make the subsection of the steel seamless tube market, then confirm the target market of the new corporation and the new 4p combination strategy. the new brought forward market strategy is making the client as center, ec as assistant tools, making the needs of the client satisfaction as core, and actualize product diversity as means. the new market stratagem has a actual effect to the strategetic adjustment and long development of pangang group chengdu iron & steel co., ltd

    本文應用菲利普、科特勒的營銷理論對新公司所面臨的外部環境：無縫鋼管業務市場、區域經濟的發展、無縫鋼管的業務購買行為進行了系統的分析；用波特的五力模型理論對無縫鋼管市場進行了行業和競爭者分析；用swot方法對新公司的優勢和劣勢、機會及威脅進行了全面的評估。在對大量市場數據研究的基礎上，對無縫鋼管市場進行了細分，結合企業的特點，確定了新公司的目標市場，企業新的4p組合策略。提出了以客戶為中心、電子商務為輔助平臺、滿足客戶的需求為核心，實施產品差異化戰略為手段的新的市場營銷戰略。
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