retail marketing and management 中文意思是什麼

retail marketing and management 解釋
零售市場和管理
  • retail : n adj 零售（的）。 a retail dealer 零售商人。 a retail shop 零售店。 retail trade 零售業。 the re...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • and : n. 1. 附加條件。2. 〈常 pl. 〉附加細節。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. Chapter two " impacts of china ' s accession to wto on retail industry " analyzes : the influence of accession to wto on domestic retail industry ; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern ; competition pressure from low profit criterion of supermarket business ; pressure from the management advantage of international business groups. chapter three " development strategy for retail industry after china ' s accession to wto " studies the development strategy for china ' s retail industry after accession to wto : formulating relevant laws and policies for foreign capital introduction as soon as possible ( asap ) ; working out plans for establishment of large - scale supermarket network asap ; developing multiple business patterns with mainstay business as the focus ; developing chain store business to bring about scale efficiency ; accelerating of modern enterprise institutional reform ; promoting scientific management level of retail enterprises ; setting up scientific and overall marketing concept, further strengthening sense of market orientation ; attaching greater importance on resources of talented persons and commodities ; making full use of information technologies, implementing e - commerce mode in retail enterprises ; actively exploring northwest china and developing new market

    文章第二章「中國加入wto對零售業的沖擊」從中國零售業對外開放的歷史入手，簡要介紹了中國加入wto對國內零售業的影響，指出加入wto后，中國零售業可能面臨以下幾個方面的沖擊：國際商業資本在資金、規模和業態的先進性上所帶來的壓力；規模擴張壓力，即中國連鎖超市受到了投資規模擴張的資金壓力；超市行業低贏利水準的競爭壓力；國際商業集團在管理上的優勢對中國零售企業的壓力；新的管理理念、服務方式進入所帶來的沖擊；現代商業觀念的引進打破了中國商界固有的思維；國際經濟一體化程度的提高不斷促使中國零售業的絕對利潤和相對利潤下降；我國零售業網點的不足以及布局的不合理；零售業的信息革命所帶來的觀念沖擊。
  3. Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company

    本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上，運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論，採用實證研究與文獻研究相結合的方法，理論聯系實際，針對hs公司銷售增長率明顯下降的趨勢，尋找產生問題的原因，並在分析問題的基礎上，提出了hs公司廣義的銷售管理總體思路、目標和整套方案。
  4. 5 years experience in sales and marketing field, preferably in fast moving consumer goods, fashion, sports or luxury brand. retail management experience is a plus

    五年以上銷售或市場領域工作經驗，具服裝，耐用消費品，運動品牌或者奢侈品零售管理經驗者優先考慮。具零售業管理經驗最佳。
  5. 5 years experience in sales and marketing field, preferably in fast moving consumer goods, fashion, cosmetics, sports or luxury brand. retail management experience is a plus

    五年以上銷售或市場領域工作經驗，具服裝，化妝品，耐用消費品，運動品牌或者奢侈品零售管理經驗者優先考慮。具零售業管理經驗最佳。
  6. The system integrated business and functions of management of each marketing link, supplier purchases, mend goods, mix goods, logistics, storage, authorize for dispatch, retail, account close, decision support, etc. and helped enterprises to realize the integrated information management of their general headquarters, branch, shop, supplier, distributor, customer

    系統集成了供應商采購訂補貨配貨物流倉儲批發零售帳務結算決策支持等各個營銷環節的業務和管理功能，幫助企業實現其總部分支機構店鋪供應商經銷商顧客的一體化信息管理。
  7. Chapter four " conclusion " stresses that : china will become a main competition battlefield for international business groups in the future ten years. in order to win in the competition with international challengers, china ' s retail industry must formulate right enterprise development strategy, carry out modern enterprise system reform, promote business operation capability in regards of acquisition management technology, commodities distribution technology, information technology and overall marketing technology, and substantially strengthen core competitive power

    中國的零作業翌在這場來oi國際的商業挑戰中勝出，必須止確地認識本兌，認識差距，認識規模實力在競爭中的強弱，要挑戰傳統的思維方式，制定止確的企業發展戰略，實行可持續的高速增k ，要對企業進行現代企業制度的改革，要拓寬資金來源的渠道，積極爭取上市，耍在采購管理技術、商品配送技術、信息技術和整體營銷技術卜迅速地提高白己的營運能力，全面地增強企業的核心競爭力。
  8. Retail marketing and management

    零售市場和管理
  9. As a brand and retail management company, fx takes charge of the overll product development, brand image building, marketing and retail management functions of its rapidly expanding retail network in asia pacific

    作為一家以品牌管理及零售業務為主的公司，豐盛創意在整體產品發展、品牌形象建立、宣傳推廣及零售管理各方面均擁有絕對自主權。
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