持續型廣告 的英文怎麼說
中文拼音 [chíxùxíngguǎnggào]
持續型廣告
英文
continuous advertising-
In order to make continuative progress in the time of globalization, advertising educators in china should re - position their objectives of advertising education, changing their focus from " how to " to " theory " orientation
摘要在新的國際化教育背景下,為使我國的廣告教育可持續發展,廣告教育應該轉變觀念,重新定位教育目標,把廣告教育的目標從技能型導向轉到理論研究型導向,培養合格的人才。In the study of the economical effects, this paper took into account the relationship between the mental effects and economical effects. at the same time, this paper considered the other effects that will affect the sale of the brand advertised. the characters of the advertising including the continuance and time - lag etc. will be taken into account in the model of calculating sale
在廣告銷售效果的研究中,本文把廣告的心理效果和廣告的銷售效果聯系起來,在計算廣告銷售效果時把影響銷售額的其他因素給與去除,同時,由於廣告銷售效果具有一些特性:例如銷售效果的時滯性、持續性等,本文在構建廣告銷售效果的數量模型中也給與了考慮。
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