整合營傳播 的英文怎麼說

中文拼音 [zhěnggěyíngzhuànbō]
整合營傳播 英文
imc
  • 整 : Ⅰ形容詞1 （全部在內; 完整） whole; all; complete 2 （整齊） neat; tidy; orderly Ⅱ動詞1 （整理; 整...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 傳 : 傳名詞1 （解釋經文的著作） commentaries on classics 2 （傳記） biography 3 （敘述歷史故事的作品）...
  • 播 : 播名詞（姓氏） a surname
  • 合營 : jointly owned; jointly operated
  • 傳播 : 1 （廣泛散布） disseminate; propagate; spread; （over）; diffuse; transmit; run 2 [物理學] propag...
  1. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  2. A tentative analysis of imc application on city marketing

    試論整合營銷傳播理論在城市行銷中的運用
  3. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  4. Third, how to control and audit imc are mentioned

    再次，對整合營銷傳播進行控制與審計。
  5. Integrated marketing communications imc

    解讀整合營銷傳播學
  6. The suggestion of the use of imc strategy in apparel enterprise

    服裝企業品牌建設的整合營銷傳播戰略探討
  7. India based advertising agency focused on outdoor campaigns in indian railway and bus shelters

    -大型戶外廣告和房地產整合營銷傳播為旗艦項目的綜合性廣告公司。
  8. Secondly, its marketing strategy is integrated : the merger of 4c and 4p ( identifying the integration of marketing strategy in the whole process of production ), the integration of domestic and international market resources and channels, the integration of product promotion and elevation of brand value ( promoting its popularity and reliability )

    二是對公司的營銷進行整合。 4c與4p的融合；認清產品階段整合營銷策略；整合營銷傳播維護和提升品牌價值；實行品牌化策略提高品牌的美譽度和忠誠度。
  9. Finally, the article expounds in detail on the overall concept and the seven parts of imc strategy of jiahe moon cake this year, and introduces the main process of identification, implementation and evaluation of imc. after all these analyses, a decision had been made to consistently popularize jiahe " s image as " jiahe moon cakes care for you with choice materials, meticulous baking skills and sincere service "

    最後，詳細地研究了佳禾月餅本年度整合營銷傳播的總體策略和系列分策略的制定、實施與評估，確定以「佳禾月餅，三重真心奉獻? ?用心選料、精心焙烤，真心服務」的一致形象對外整合傳播。
  10. This article introduces the history, the present, the prospect and the competition of liquid detergent. on the basis of those, the article analyses the general strategies of organizing the marketing channel of liquid detergent. by analyzing the real cases in shenzhen jieya co. ltd. with swot, it investigates thoroughly into those strategies and the imc strategies based on the channels

    本文在綜述液體洗滌劑這一典型快速消費品類產品的發展歷程、發展現狀、發展前景以及市場競爭狀況的基礎上，分析探討了液體洗滌劑類產品營銷渠道整合的一般策略，同時結合深圳市潔雅實業有限公司的實際案例，運用swot分析，對營銷渠道的整合策略及基於營銷渠道上的整合營銷傳播策略做了深入的研究。
  11. The thesis analyses the forms and characteristics with tv study, communications study, marketing theories and methods, and the correlative theories includes tv program theories, the second media period theories and combined marketing theories, etc. after an analysis of foreign reality television, the study stresses that reality television is very original in form, and that china ' s reality tv should discard the dregs and absorb the essence of foreign reality tv programmes

    其特徵主要表現在：敘事上的真實與虛擬相結合，傳播上的媒體之間的整合、節目與觀眾之間的互動以及營銷上的事件性、整合化和國際化的營銷方式。本論文在對真人秀電視節目的形態和特徵進行分析時，主要採用了電視學、傳播學和營銷學的相關理論和研究方法，所涉及的理論包括電視節目形態理論、 「第二媒介時代」理論和整合營銷理論等。
  12. Part two : the plan and execution of imc whether imc could be smoothly carried out depends on the level of the integration of the marketing tools

    整合營銷傳播能否順利首先取決於是否能有效地對廣告，銷售促進，直接營銷，公共關系，人員推銷進行整合。
  13. The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools, that is to say, advertisement, sales promotion, direct marketing, personnel sales, public relationship, activity marketing, ci and product package

    本文主張要取得整合營銷傳播的最佳效果應該基於該理論運作的五大特徵，有效整合廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷、 ci與產品包裝等七種傳播工具，將傳播資源進行有機的配置。
  14. Qingdao total miracle culture & media co., ltd, founded in 2002, will integrate brand marketing, brand packaging design, events planning, video production, advertising creative, professional public relations and advertising production planning with the integration

    青島通鑒銘謀文化傳播有限公司，創立於2002年，集品牌整合營銷、品牌包裝設計、大型活動策劃、影視製作、廣告創意、專業廣告製作及公關策劃於一體。
  15. The article also establishes the operation process of the imc of jiahe moon cake and studies the seven concrete methods to integrate, including usp, media mix, merchandising system, affairs marketing, to mold expert " s image, and so on. in addition, it introduces a new marketing method into the moon cake industry, a method that combines oem with mass customization

    並研究了佳禾月餅整合營銷傳播策劃的運作流程和具體方法，即usp理論、媒介組合、導入零售協銷系統、事件營銷、專家形象塑造等方法，還創造性地將反向oem與大規模定製結合的創新方法引入到月餅行業中來
  16. Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc

    主題包括市場營銷的管理，戰略性市場規劃，對競爭對手的分析，市場混亂分析，如何滿足顧客，消費者行為，產品品牌的發展，直銷，定價策略和促銷與整合營銷傳播戰略。
  17. Explanation of integrated marketing communication

    整合營銷傳播戰略評估指標體系研究
  18. Transition of concept on integrated marketing communication

    整合營銷傳播中的觀念變革
  19. The mental influence model of integrated marketing communication

    整合營銷傳播的心理作用模式
  20. Integrated market communication : change from concept and method

    企業整合營銷傳播的理論與實踐
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