渠道戰略 的英文怎麼說

中文拼音 [qúdàozhànlüè]
渠道戰略 英文
channel strategy
  • 渠 : Ⅰ名詞1 （人工開鑿的水道） canal; ditch; channel 2 [書面語] （車輪外圈）outer wheel3 [書面語]（盾...
  • 道 : Ⅰ名詞（道路） road; way; route; path 2 （水流通過的途徑） channel; course 3 （方向; 方法; 道理） ...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 渠道 : 1. （引水灌溉的水道） irrigation ditch; canal; channel 2. （途徑） medium of communication; channel
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. ( 1 ) financing strategy : the capital structure has no difference between trades ; the structure in debt is obviously prone to floating debt financing ; the financing channel is narrow

    （ 1 ）融資戰略：資本結構不存在行業差異；負債結構有明顯的短期債務融資傾向；融資渠道狹窄。
  3. I wish this research can devote to the practicality application of plastic intertexture industry development, and is also useful to another enterprises in plastic intertexture industry

    希望本研究能對塑編行業營銷渠道實際應用的發展有所貢獻，同時能為塑編行業其他企業制定營銷渠道發展戰略提供有益參考。
  4. To make marketing gambit innovation on that base, the post - savings bank should exploit new financial product priority at intermediary service, personal credit service and particular deposit account service, take advantage of the new internet channel to founded net bank, make internal maketing and customer value management for upraise competitive capability and service level, make alliance strategic to meet the polytropic customer demand

    在此前提下開展營銷策略創新，要注重從中間業務、個人信貸和特色存款業務方面開發新的金融產品；利用網際網路技術提供的新渠道開辦網上銀行；為提高競爭能力和服務水平進行內部營銷和顧客價值管理；為適應顧客需求的多樣化而進行戰略聯盟。
  5. The case analysis is started by discussing the development environment of bmcc, its swot factors, its resources circumstances and competitive situations. secondly, it analyzes the problems ( and also their causes ) of bmcc ' s marketing channels using theories of strategy fit, authorizing and agents. finally, some suggestions are made in this part on the construction of bmcc ' s self supported services and sales halls, and the improvement of its agent services and sales channels

    案例分析部分首先分析了濱洲移動公司的發展環境，通過swot方法分析了公司目前的資源狀況和面對的競爭態勢，進而利用戰略資源匹配、委託-代理等方法和理論分析了公司目前營銷渠道存在的問題和產生的根本原因，提出了加強自營廳建設、進一步完善代理模式的渠道建設思路，以及服務營業廳和銷售營業廳並舉的服務渠道戰略。
  6. The infosec enterprises ' channel and stragedy the former one

    信息安全企業的渠道戰略上篇
  7. Research on the changing factors of the formation of marketing channel strategic alliance

    營銷渠道戰略聯盟形成動因研究
  8. This thesis is going to study how to choose the model of the marketing channels on this background

    本文正是在這種背景下對家電業營銷渠道戰略中模式選擇這一問題作了一些探討。
  9. Distribution channel strategy is one of the most challenging and difficult components of an international marketing program

    分銷渠道戰略的制定與分銷系統的設計常常直接影響跨國公司在目標市場的競爭力。
  10. In this section, the author analyses the system surroundings, strategic planning and the procedure of the planning. meanwhile, the author makes brief introduction to several organizing styles of distribution channels

    在這部分主要論述了系統環境與渠道戰略設計及設計程序；並對分銷渠道的幾種組織形式作了簡要介紹。
  11. The purpose and main problem of this thesis is to describe and explain the different distribution channels, by which two global competitors : komatsu and caterpillar launched their new battle in china ' s market

    本文比較全球最大的兩家工程機械設備公司：日本小松製作所和美國卡特彼勒公司在中國市場不同的分銷渠道戰略。
  12. Marketing channel management includes initiating channel strategy 、 designing marketing channel 、 selecting channel members 、 channel management 、 motivating members 、 channel conflict management and evaluation and etc. motivating members is the most basic and crucial part

    渠道管理包括制定渠道戰略、設計營銷渠道、選擇渠道成員、渠道管理和渠道成員激勵、評估渠道等內容。
  13. Market channel management is the key factor for marketing management ; any a neglect in it will lead to loss their competitiveness ; since factors of marketing are correlative, we must view them as a uniformed whole ; if the market channel of the companies is invalid, other part of the marketing activities are very hard to function

    市場營銷渠道管理是市場營銷管理的關鍵所在，忽視渠道戰略，企業將失去競爭能力；如果企業的市場營銷渠道無效，那麼其他的市場營銷活動便很難發揮作用，因為市場營銷組合的每個部分都是相互關聯的，必須把它們看成是一個整體。
  14. This article takes chongqing pingan life insurance company as research subject, brings forward the operation goal and development strategy of its individual life marketing through thorough analysis of market environment, consumption behavior, competition situation and the company ' s resource & capability. the research emphasizes marketing strategy, customer relationship strategy, product development strategy, channel strategy and sales team administration strategy

    本文以重慶平安人壽保險公司為研究對象，通過對公司所處宏觀環境、消費者購買行為、行業競爭態勢、公司的資源能力現狀的分析，提出重慶平安人壽個險營銷的經營目標及發展戰略，並重點研究市場戰略，客戶關系戰略，產品戰略，渠道戰略，以及銷售隊伍管理戰略。
  15. But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product

    在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。
  16. This paper systematically constructed the marketing strategy of pacific life insurance company in sichuan region, not only set up the analysis frame for marketing strategy, and also clearly formulated the strategically executive plan, it provides an example of marketing strategy formulation and has practice value to the branch of life insurance company in market of a province

    第六部分制訂了太平洋人壽保險在四川市場營銷組合策略;包括產品策略、定價策略、渠道策略及促銷策略。本文系統地構建了太平洋人壽保險在四川市場的營銷戰略，其中既有營銷戰略的分析框架，也有明確的戰略行動計劃，為人壽保險行業省級區域營銷戰略的制訂提供了實例，具有一定的參考價值。
  17. The marketing channels are always less concerned compared with other marketing tool, say, product, price and promotion. but, the marketing channels are the strong backup to the success of the strategy in product, price and promotion carried by companies. it is impossible for the company even like cocola co and m co to deliver product and service to the customer without advanced marketing channels

    作為戰略營銷工具，許多年以來，營銷渠道都是產品、價格、促銷戰略的「墊底」因素，許多企業並不願意花費人力、物力、財力在營銷渠道管理上，而是在考慮產品價格以及促銷這些更重要的戰略之後才關注到營銷渠道戰略，將其作為「遺留問題」 。
  18. When discussing the character of airline servers, the author put up the idea about the server strategy combination. when the author analyze the present price strategy of all main airlines in china, he introduce the successful experiences of price of foreign airlines ", and then the author arrive at a conclusion about how to make suitable price in csn after the government loosen the control of price in airlines. analyzing the difference between china and foreign in airlines industry, the present problems and csn ' s the market channel situation, the author agrees that accompanying with the change of outer environment, csn should establish various sale channel and make plans aimed at usual customers

    在此基礎上提出南航的營銷戰略即營銷整合戰略，並就戰略實施的具體策略作了詳細的探討：根據航空服務產品的特點，提出了服務競爭組合策略；在描述國內航空市場價格戰的基礎上，對比國內和國外航空公司的定價策略，提出了南航在民航業放鬆管制條件下的價格策略構想；對比國外航空公司的營銷渠道策略，剖析了南航營銷渠道的現狀和問題，提出建立多元化營銷渠道的思路；促銷策略重點闡述了常旅客計劃。
  19. On the basis of the analysis of ew corporation ’ s circumstances, the paper is carried marketing segmentation according to the products ’ performance and the demand characteristic. the author finishes targeting considering the market potential, ew corporation ’ s resources and the ability. then according as theory and method of the marketing, the strategic management, the paper is framed 4ps marketing strategy aimed at ew corporation ’ s products, namely product, price, promotion, channel strategy

    在完成對ew公司所處的內外部環境分析的基礎上，論文緊接著根據公司產品的性能及需求特性對市場進行了細分，並結合細分市場的潛力和ew公司自身的資源和能力確定了各主要產品的目標市場，同時以市場營銷及戰略管理的基本理論、基本方法為主要理論依據，應用理論與實際相結合的方法，針對公司的主要產品制定了戰術層面的4ps營銷策略，即產品、價格、促銷、渠道策略。
  20. Exerting swot analysis, the author compared the strength, weakness, opportunity and threat of medium and small commercial banks " with state - owned commercial banks " in organized form, management system, politic condition, the extent of vocational works and the technical progress. the author indicated that if the medium and small commercial banks wanted to stand on the competition and get greater progress, these banks must change the market location, turn their serving targets to medium and small enterprises, exert integrated marketing strategy ( product strategy, price strategy, distribution channels, sales promotion strategy ) and technical superiority strategy, develop intermediary business and obsa off balance sheet activity of value - added yield

    運用swot分析，從組織形式、經營體制、政策環境、業務范圍、技術進步等方面比較了中小商業銀行同國有商業銀行及外資銀行的優勢、劣勢、機遇及挑戰，明確了中小商業銀行要想生存乃至更好的發展，就必須改變現有的市場定位，轉而以中小企業為主要服務對象，運用營銷組合戰略（產品策略、價格策略、分銷渠道策略和促銷策略）和技術領先戰略，積極拓展高附加值和高收益的中間業務及表外業務。
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