渠道沖突 的英文怎麼說
中文拼音 [qúdàochōngtū]
渠道沖突
英文
channel conflicts- 渠 : Ⅰ名詞1 (人工開鑿的水道) canal; ditch; channel 2 [書面語] (車輪外圈)outer wheel3 [書面語](盾...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 突 : Ⅰ動詞1 (猛沖) dash forward; shoot out 2 (高於周圍) protrude; bulgeⅡ副詞(突然) abruptly; sud...
- 渠道 : 1. (引水灌溉的水道) irrigation ditch; canal; channel 2. (途徑) medium of communication; channel
-
The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future
差異化營銷策略從產品、定價、渠道和促銷等方面展開論述,主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場,滿足養殖戶的不同購買偏好,並始終強調關系營銷導向,謀求與養殖戶和經銷商建立長期關系,減少渠道沖突,提升顧客價值。The purpose of this paper is to examine the differences between marketing channel members ' perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad
摘要目的是檢驗營銷渠道成員對于相互依賴關系的感知差距,以及這一感知差距對渠道沖突的影響。In the first content it is emphasized particularly on influence factors analysis which consists of four matters, they are middlemen, assistant organizations, purchasers and competitors. the other content deals with organizing and institution by putting emphasis on conflict analysis. the plan of channel relation development and redesign of channel scheme is presented in the end of the text
前者包括四方面的內容即中間商因素影響分析,輔助機構環境分析,購買者行為分析和行業與競爭分析;第二部分包括組織與制度分析,並著重於渠道沖突的分析;正文結束部分給出渠道關系發展方案及大金分銷渠道的重新設計方案。This thesis will study several key aspects of the flat distribution channel pattern of founder pc and its management such as dealers selection, marketing promotion, inspection & evaluation, conflict management, control of distribution channel, performance evaluation and storefront management, as well as logistics management and information system management that ensure the distribution efficiency. on the basis of the swot analysis of founder pc and its rivals, changes in
本文由電腦行業分銷渠道及其管理入手,深入研究了方正電腦「扁平化」分銷渠道模式及其管理,對方正電腦分銷商的選擇、激勵、監測與評估,分銷渠道沖突管理、控制,分銷渠道運行績效評估進行了專門研究;本論文還研究了保障方正電腦分銷渠道高效、暢通的物流和信息流管理。In addition to significant coordination costs, nonintegrated vendors may encounter difficulties, referred to as channel conflict problems, if they sell merchandise from their own web sites
除了協調成本,非整合的經銷商如果在自己的網站上銷售商品,可能還會碰到渠道沖突的問題。Research on marketing channel conflict and management strategies in china
中國企業營銷渠道沖突與管理戰略研究This essay in followed by the sales channels management system of south - east motors and will analyze and explain in the following four aspects : 1. several phrases and existing problem in choosing the sales mode by south - east motors. 2. to analyze several problems as follows : the choosing of sales channels members, the dividing of sales channels stages, the resolution of sales channels conflicts, the establishing of prices system, the construction of service system in the future. 3. to analyze the advantages and disadvantages the 4 popularly used sales modes such as buying - off system, sales system, assistant sales system and together with the actual condition of south - east motors sales channels management system, i make sure that assistant sales system will be the future sales channels management mode and development direction of south - east motors
本文以東南汽車公司如何建立銷售渠道管理系統為主線,從四方面進行分析和闡述:東南汽車公司銷售模式選擇經歷的幾個階段及存在問題;對東南汽車公司在渠道成員選擇、渠道層次劃分,渠道沖突解決,價格體系的制訂、今後服務體系的建立等幾個方面進行分析,分析其存在的問題;從理論上分析目前廣泛採用的代理制、買斷制、經銷制、助銷制四種銷售模式的優缺點,結合東南公司銷售渠道管理系統的實際情況,確定將助銷式作為東南公司今後渠道管理模式的發展方向;通過確定東南公司採用助銷模式,來解決目前東南公司在銷售渠道管理系統所存在的問題。The reasearch of the conflict and control of
基於博弈分析渠道沖突及其控制的研究The treatment of the conflicts among the marketing channels
營銷渠道沖突的處理The conflict in distribution channels and its coordination mechanism
分銷渠道沖突的成因與協調機制Review of conflict management theory in marketing distribution channel
營銷渠道沖突管理理論研究述評Research on dynamic management system for marketing channel conflict
企業營銷渠道沖突動態管理系統研究Channel conflict and channel iiving
渠道沖突與渠道活力Study on conflict in marketing channel of dongfeng commercial car and countermeasures
東風商用車營銷渠道沖突及對策研究Chapter 3 deals with the strategy of channel conflict management of the local enterprise
第三章是關于國內企業渠道沖突管理的戰略思考。The end of thesis puts forward and solves the concrete seed marketing channel conflicts
最後論文提出了種子營銷渠道沖突管理的具體策略。This paper develops a nomal model of the cigarette distribution system of hongta group by analyzing the environment, factors, mechanism about the cigarette distribution system of hongta group, it analyze the reason, way of the cigarette channel of hongta group conflict by quoting the theory of conflict of orgnazition behavior, put thes forward to some measures to manage and coordinate channel conflict. it also, from the manufacture ' s ( hongta group ) position, designs some indexes and methods for evaluating distributors ( tobacco company ), channels and the cigarette distrubution system of hongta group, which evaluates distributions between qualitative aspect and quantitative aspect, evaluates channel by using channels " value - lose - table method and results comparing method, evaluates the cigarette distribution system ' s of hongta group competitive power by applying an envaluating model which develops from fuzzy and ahp. according to the environments changing, channel conflict, envluating results, it analyzes the reason and steps about the adjustment of the cigarette distrubution system the cigarette, offors the style and content of the adjustment, also puts foaward to three styles of innovation of the cigarette distrubution system the cigarette by quoting the innovation theory
並且從生產商(紅塔集團)的角度,分別按分銷商(煙草公司) 、分銷渠道及整個分銷體系三個層次建立了相應的評價指標和評價方法。其中,從定性、定量兩方面對分銷商(煙草公司)進行了評價,採用分銷渠道損益表法、潛在市場與實際對比法對分銷渠道進行評價,而且,從理論上構建了將模糊集合論與層次分析法相結合的綜合評價測度模型,據此對紅塔集團卷煙分銷體系競爭力進行了評價。根據紅塔集團卷煙分銷體系環境的變遷、渠道沖突、分銷體系評價結果等,進一步分析了紅塔集團卷煙分銷體系調整的原因與步驟,並提出了分銷體系調整的形式和內容。In this essay, the writer will explain how success m china performed in channel management and introduce a new technical tool to analyze and panel the channel potential
文章引入了預測渠道潛力的新方法以m中國為案例重點討論企業如何搭建渠道管理組織,如何協調渠道間的關系,減少渠道沖突的發生。The paper analysed the status of the marketing channel of dongfeng commercial car, put forward some suggestions on solving the conflicts by the channel conflict theories
摘要對東風商用車的營銷渠道現狀進行了分析,針對目前渠道沖突的形式,運用渠道沖突理論,提出了解決的對策。The writer has used one special tool, neutral network to predict the sales of m china the year from1995 to 2005, the results align with data coming from the actual sales. the writer also predict the sales of m the year from 2006 to 2010, and adjust the sales channels including organization, man power and funds invested in different channel
例如,公司根據對產品在各渠道銷售的預測數據來評估各渠道的潛力和銷售容量,合理分配資源和費用,使渠道管理者只能將公司所分配的資源和費用用於本渠道的建設和管理,杜絕渠道沖突的發生。分享友人