渠道模式 的英文怎麼說

中文拼音 [qúdàomóshì]
渠道模式 英文
channel model
  • 渠 : Ⅰ名詞1 （人工開鑿的水道） canal; ditch; channel 2 [書面語] （車輪外圈）outer wheel3 [書面語]（盾...
  • 道 : Ⅰ名詞（道路） road; way; route; path 2 （水流通過的途徑） channel; course 3 （方向; 方法; 道理） ...
  • 模 : 模名詞1. （模子） mould; pattern; matrix 2. （姓氏） a surname
  • 式 : 名詞1 （樣式） type; style 2 （格式） pattern; form 3 （儀式; 典禮） ceremony; ritual 4 （自然科...
  • 渠道 : 1. （引水灌溉的水道） irrigation ditch; canal; channel 2. （途徑） medium of communication; channel
  • 模式 : model; mode; pattern; type; schema
  1. This thesis will study several key aspects of the flat distribution channel pattern of founder pc and its management such as dealers selection, marketing promotion, inspection & evaluation, conflict management, control of distribution channel, performance evaluation and storefront management, as well as logistics management and information system management that ensure the distribution efficiency. on the basis of the swot analysis of founder pc and its rivals, changes in

    本文由電腦行業分銷渠道及其管理入手，深入研究了方正電腦「扁平化」分銷渠道模式及其管理，對方正電腦分銷商的選擇、激勵、監測與評估，分銷渠道沖突管理、控制，分銷渠道運行績效評估進行了專門研究；本論文還研究了保障方正電腦分銷渠道高效、暢通的物流和信息流管理。
  2. This paper used the theories of marketing management, financial management, supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel. in this research, through using market segment analysis, product life cycle analysis and gap analysis, we find hs company didn ’ t select the right market position, the present marketing channel pattern didn ’ t suit for the development and resource of hs company

    充分利用營銷知識、財務知識、供應鏈等方面的知識對hs藥業公司進行了全面分析，重點對其現有營銷渠道的模式進行了細致的研究。通過對hs藥業的市場細分、目標市場的選擇和定位的研究，以及hs藥業公司現有營銷渠道模式的匹配性分析，得出了現有營銷渠道模式不能適應公司發展的評價。
  3. Upon fruitful analysis of industrial circumstances, this thesis analyzes chengdu ty company ' s sales channel models used in the past time and the channel model of chengdu ty company ' s sales being used at present. it also suggests that chengdu ty co. should adopt a new sales channel model to meet the requirement of the changing marketing surroundings. the contents of this thesis describing are as follows : principle of channel design, selection of sales channel model, option of channel members, management of sales channel, motivation of channel members and performance measurement of sales channel

    本文通過對行業環境的描述和對成都ty公司原有銷售渠道的分析，以成都ty公司在新的市場環境下如何建立銷售渠道為主線，從六個方面進行闡述：銷售渠道的設計原則、渠道模式的選擇、渠道成員的選擇、渠道管理和渠道成員的激勵、營銷流程的管理、銷售渠道的績效評估，從而使渠道網路化，遍及市場各個角落，企業控制渠道，激勵渠道成員，渠道建設達到使「產品無所不在」的終極目的。
  4. And use some theories about marketing channel construction and management, containing relationship marketing theory, supply chain theory, channel authority transfer theory, stimulating theory and game theory, analyze the macroscopic and microcosmic change of the whole medicine industry, and find out the opportunities in the market and challenges confronted with. through analyzing the macro and micro environment of the whole medicine industry, studying the development of medicine industry marketing channel - model and the feature of update model, relating with the experience of the same company ' s channel construction, the author study the xiamen meacon co. with realizing its marketing channel actuality, using swot analyse way, analyze its features and problems

    本論文採用實證研究法、深度訪談法、定性與定量相結合的方法，運用營銷渠道構建及管理的相關理論，包括關系營銷理論、供應鏈理論、激勵理論、渠道權力轉移理論以及博弈論等理論，通過分析整個醫藥行業的宏觀和微觀環境變化，研究醫藥市場營銷渠道模式演變過程和現有模式的特點，並結合相同類型企業渠道建設的經驗，針對廈門美康制藥公司的營銷渠道的現狀，分析其特點以及存在的弊端，並根據消費品營銷渠道一般模型，提出了其營銷渠道框架的重構方案，即美康公司四級營銷渠道的構建方案。
  5. The paper makes the detailed analysis about the factors influencing seeds marketing channels. the text analyzes deeply the natural characteristic of the seed and market characteristic, peasants " planting income and behavior habits of buying, seed company ' s economic strength, brand, service, talent resources, etc. seed competitor channel and macroscopicalry environmental factor of company : legal factor, economic policy factor and technological factor, etc. 4

    本文對影響種業營銷渠道模式的因素作了系統、詳細的分析，對種子自然特性和市場特性、農民的種植收入和購買行為習慣、種子公司的經濟實力、品牌、服務、人力資源、競爭者渠道以及宏觀環境因素：法律因素、經濟政策因素和技術因素等影響渠道的方式作了深入的探討。
  6. After discussing changes in consuming structure and consuming psychology in household appliance market in cities, it points out that enterprises should decide on their channel patterns on the basis of their own market position and the centralization of retailing markets and at the same time should cooperate well with the distributors of household appliance chains

    第三章對我國城市家電市場消費結構變化和消費者的消費心理進行分析，並探討了城市家電零售終端的發展趨勢，指出企業應該根據企業自身的市場地位和零售市場的集中程度確定渠道模式，在渠道管理上要處理好與家電連鎖經銷商的關系。
  7. The third chapter has narrated the traditional channel pattern and its evolution and the marketing channel pattern of chinese enterprises. the patterns include traditional pattern, vertical channel pattern, horizontal channel pattern and multi - channel pattern. the case introduced the channel pattern of chinese domestic appliance

    第三章全面講述了傳統營銷渠道模式及其演變過程和中國企業的營銷渠道模式發展現狀，包括了傳統渠道模式、垂直渠道模式、水平渠道模式和多渠道模式；中國企業的渠道模式主要以家電行業為例做了闡述。
  8. The inquiring object of this paper is the distribution channel of beverage products in domestic food market. the writer reaches the conclusions of the channel management essentiality to this industry and the inevitability of channel reform by analyzing the industrial and consumption characteristics, comparing the channel modes and the market competitive status

    本文是以國內食品行業中飲料產品的分銷渠道為研究對象，通過分析飲料行業的行業和消費特點，對比現有同行業的渠道模式，結合當今市場競爭狀況，總結出分銷渠道管理對此行業的重要性和渠道變革的必然性。
  9. Based on the international classical examples of distribution channel pattern, this article analyzed the advantage, disadvantage and application conditions of various distribution channels, and put forward the strategic design and application key point of the foton distribution channels integration, combining the overall analysis of the existing problems in foton distribution construction

    本論文在研究中外典型分銷渠道模式的基礎上，剖析了各種分銷渠道模式的優劣勢及應用條件，結合對福田公司渠道存在問題的全面分析，提出了福田分銷渠道整合的策略設計及實施要點。
  10. Firstly, this paper analyzes the tcl company background as well as its fridge markets, and draws a conclusion that tcl fridges belong to “ the second line ” brand, which increases the immaterial negotiation and passage cost ; through analyzing the fridge current distribution condition, concludes that the home electronic appliance chain sale is the leading distribution channel in the 1 ~ ( st ) and 2 ~ ( nd ) grade markets ; through the analysis of the distribution mode, finds that the mode of a tcl office leads to cost rising. the distribution channel theory is adopted during the whole analysis

    首先、分析tcl公司背景、冰箱產品市場，得出tcl冰箱屬於二線品牌，進入大賣場就無形地增加了談判成本、通路費用等;通過對冰箱分銷渠道現狀的分析，得出在一二級市場冰箱的主要分銷渠道是家電連鎖;分析冰箱分銷渠道模式，得出tcl的分公司?辦事處模式導致渠道成本增加。在分析的過程中運用了分銷渠道理論。
  11. In the third section ? basic rules of the evolution of traditional pc channel in domestic, the following aspects are analyzed in two sides : the first side includes the overall skeleton of the development of channel analyzed from its form ; the certain orientation of the evolution of the channel passing through, which mainly consists of the transforming process as the following : traditional direct sales - * combination of traditional direct sales and dealership ? hannel mode of multi - level dealership - * channel mode of overall, flat multi - channel ? ombination of modern direct sales and short channel ? odern direct sales

    在第三節國內pc傳統渠道演變的基本規律中一方面從形式上分析了渠道發展的整體脈絡，指出所經渠道的演變就有一定的方向性，主要是從傳統直銷傳統直銷與代理制相結合多層次代理制渠道模式全方位、多渠道扁平式渠道模式現代直銷與短渠道相結合- -現代直銷。另一方面從職能上分析了渠道功能的轉化。在第二部分中，通過對國內pc渠道現狀思考，指明pc業渠道重整的核心在管理：一方面是廠商對代理的管理，另一方面是代理商自身的管理。
  12. On the basis of introducing the distribution ' s the theory and actuality, the paper analyses the influence of the development of internet to consumption demand and distribution. through the combination of the theory ' s frame of distribution ' s establishment and management and distribution ' s transformation under internet, the paper establishes the distribution on the basis of internet, discusses the type ' s problem of e - intermediary and the e - distribution ' s management

    本論文在介紹分銷渠道理論與現狀的基礎上，分析了網際網路的發展對消費需求和分銷渠道的影響；通過將分銷渠道構建與管理的理論框架與網際網路環境下渠道的變革相結合，構建了基於網際網路的分銷渠道模式，並研究了網路中間商的類型及網路分銷渠道的管理問題。
  13. Through the research of present situation of animal pharmaceutical trade in our country and the work comprehend of aili animal pharmaceutical co., ltd, this paper put forwards the new market channel management system which fit for aili company properly the paper is made up of four parts : the first part summarily introduces the present situation of chinese animal pharmaceutical and mainly analyzes the condition of aili company ; the second part analyzes carefully the market channel model of animal pharmaceutical in china ; the third part designs the market channel for aili company

    經過實際工作了解，本文希望通過對我國動物藥品行業和愛力動物藥品公司現狀的研究，結合市場營銷渠道管理的相關理論，提出適合愛力公司發展戰略需要的新的營銷渠道管理體系。全文共分四個部分：第一部份簡要介紹了我國動物藥品的現狀，重點分析了愛力公司的經營情況。第二部分對我國目前動物藥品的營銷渠道模式進行了全面的分析。
  14. This part suggests aili company should build different market channels in different area due to the factual condition of unitary product, tilt market and different cultivation structure. article emphasizes that aili company not only should maintain the continuous and steady of market channel, but also carry out depart market model deeply

    分析認為：目前愛力公司產品結構單一，我國動物藥品市場發展極不平衡，養殖結構分佈差異較大的實際情況，決定在不同省份建立不同的分銷渠道結構，公司實行多渠道模式的統一管理體系。
  15. This assay also analyzed the characteristic of the american produce marketing channel : short channel, few link, high efficiency, centralized habitat market, having developed and high organized middling circulation organizes closely linking up the produce production and marketing and having developed processing and circulation industries. together, it has analyzed the characteristic of japanese produce marketing channel : many channel links, high circulation cost, standardization in channel management, legalize and the agricultural association taking on the link function between the producer and consumer

    本文還分析了美國農產品營銷渠道的特點:渠道短、環節少、效率高，產地市場集中，擁有密切銜接農產品產銷的發達的、高組織化的流通中間組織，產品的加工和流通業發達;分析了日本農產品營銷渠道模式的特點:渠道環節多，流通成本高，渠道管理規范化、法制化，農協擔當著連接生產者和消費者的紐帶作用。
  16. It is well known that along with the development of the social economy and the improvement of the living standard of the people, insurance, as one kind of intangible product, is quickly accepted by the people, and is brought into the range of mass consumables. meanwhile, for the insurance company facing internal and outside environment changes, the appearance the marketing channel in a forceful way makes its management of marketing channel relations become more complex and more challenging. this article consists of four parts : the first part introduces car insurance marketing channel mode and existing problems of company a ; the second part summarizes relevant theories about marketing channel relations, with emphasis on the concept of marketing channel, channel conflict and the principle and method for handling the conflict ; the third

    本文共有四個部分:第一部分介紹a公司車險營銷渠道模式及存在的問題;第二部分概述營銷渠道關系管理的相關理論，對理論的概述主要從營銷渠道概念、渠道沖突、處理渠道沖突的原則和方法等部分進行;第三部分介紹了a公司車險營銷渠道產生的背景，並運用第二章的相關渠道理論對公司現有車險營銷渠道存在的問題進行詳細分析;第四部分是公司的車險營銷渠道策略探討，首先對a公司作了swot分析，明確公司的優勢與劣勢，面對的機會和威脅，然後對a公司在未來時間里車險營銷渠道發展和營銷渠道管理方法提出建議，即:充分利用股東優勢，在加強對傳統代理渠道的管理和控制的同時，構建一個以4s店為主的控製程度相對高的多渠道結構的營銷體系。
  17. Has met lots of problems, such as the straight atrophy of old product sale, new product ’ s slow - moving expansion, the quick drop of products market quota, the raise of selling cost, the depravation of financial condition and the marketing channel out of control etc. therefore, it is a close problem of success or failure that how to design and choose a perfect, unimpeded, efficient rugs marketing channel mode under their control and manage them availably for hs company

    因此，如何根據公司資源和環境變化，設計和選擇一個完善、暢通、高效、控制得力的藥品營銷渠道模式，並有效地實施和管理，對于hs藥業公司來說是一個關乎成敗的問題。本文將從我國目前醫藥行業的實際情況出發，以成都hs藥業公司為實例進行研究。
  18. At borland he led the transition of the companys business from a channel to a direct model

    在borland工作期間， thompson引導公司業務實現了從渠道模式向直銷模式的轉變。
  19. Hs pharmacy company has used direct selling pattern for several years, then they found this pattern had not adapted for the change of the market environment and the request of the company resources and development programming. hs corp

    在新的市場競爭下， hs藥業公司採用單一的直銷渠道模式已經不能適應市場環境的變化以及公司資源和發展規劃的要求，出現了老產品銷售直線萎縮，新產品推廣緩慢、市場份額低，營銷成本上升，財務狀況惡化，營銷渠道控制不力等現象。
  20. The major research of this paper is the innovation problem of the selling channel

    本文主要研究營銷渠道模式的變革問題。
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