營銷哲學 的英文怎麼說
中文拼音 [yíngxiāoxué]
營銷哲學
英文
marketing philosophy-
First, author states the origin of mo theory, and concludes that there are three research sub - fields, then analyzes its philosophic base - new marketing concept. mo is the result of the marketing development
首先介紹市場導向理論的源起，指出這個理論所存在的三大研究領域，並對它的哲學基礎?新營銷概念進行論述。Among them, exterior marketing strategy includes 4ps, service visible demonstration, service process as well as marketing conformity ; and the internal marketing strategy includes : by the manner which respects treats the staff, consummation and human nature employment advertise system, rich person sentiment choosing a person for a job philosophy, stimulation for staff and so on
其中，外部營銷策略包括4ps 、服務有形展示、服務過程以及營銷整合;內部營銷策略包括以尊重的態度對待員工、完善並人性化的招聘系統、富人情味的用人哲學、全方位的激勵理念等。The evolution of the management philosophy in chinese car industry and the analysis of marketing myopia
中國汽車行業經營哲學的演變與市場營銷近視癥評析Furthermore, by establishing and using the concept of modern enterprise ’ s marketing ethics evaluation index, a synthetic index which can be used to evaluate whether modern enterprise ’ s marketing is ethical and how ethical it is, we can evaluate marketing ethics synthetically. with the marketing basic concept “ marketing process ” and the marketing management process logic, and based on the analysis to the main exhibitions of modern enterprises ’ unethical marketing behaviors, this paper establishes the modern enterprise ’ s marketing ethics evaluation model, which consists of eight
借鑒市場營銷學中「營銷程序」這一基本概念，以營銷管理過程為邏輯，同時在對現代企業營銷非道德性主要表現分析的基礎上，能構建出一個包括營銷哲學道德性、營銷調研道德性、營銷戰略道德性、產品策略道德性、價格策略道德性、分銷策略道德性、促銷策略道德性和營銷管理道德性這八個營銷道德評價維度的「現代企業營銷道德指數綜合評價模型」和相應的指標體系及評價模式，並可以結合一個案例對其應用進行分析。It defines the basic concepts of green marketing, analyses its characteristics of green nature, continuity, external economy, systematicness and cumulativeness, and probes into its implicative thinking in it : green culture, green ethics and green philosophy. secondly, this paper interprets the external working mechanism and the internal realizing mechanism of green marketing
主要內容包括：界定了綠色營銷的概念，揭示了其基本內涵；分析了綠色營銷的基本特徵：綠色性、持續性、外部經濟性、系統性和累積性；探討了綠色營銷蘊含的思想：綠色文化觀、綠色倫理觀和綠色哲學觀。The evolution limitation and future of marketing philosophy
營銷哲學的演變缺陷與未來The coming experiential marketing era requires enterprises to analyze customers " demands with a new view, and to set up competitive advantages with a new marketing method. the experiential marketing is a deep thought on marketing activities " rules, it has developed rapidly and shown strong vitality because of its rationality of marketing philosophy and its respect to human ' s demands
體驗經濟時代的到來要求企業以一種全新的視角來審視顧客的需求，以一種全新的營銷方式來塑造企業的核心競爭力，體驗式營銷正是人們對營銷活動規律性認識的一個深化，由於其在營銷哲學上的合理性和對人的主體性回歸需要的尊重而獲得蓬勃發展，表現出強勁的生命力。分享友人