營銷戰略 的英文怎麼說

中文拼音 [yíngxiāozhànlüè]
營銷戰略 英文
marketing strategies
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 營銷 : marketing （ma）
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  3. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  4. Market segmentation is one of the most important taches in making marketing stratagem

    摘要市場細分是現代企業制定營銷戰略的關鍵環節。
  5. Later introduced the model of customer satisfaction. look at the unacknowledged model promptly, theory of three degrees of quality of kano, comprehensive customer satisfaction model, scsb model and u. s. a. ' s customer satisfaction model target of research who has mainly discussed customer satisfaction in chapter three, course,

    在對我國轎車市場顧客滿意度研究的基礎上，本文認為，在假定顧客成本一定的前提下，顧客認可度決定於顧客滿意度，進而影響了顧客忠誠度，而顧客忠誠度是汽車企業營銷戰略的重要指標。
  6. The third chapter gives you the concept and basic contents of the airline service marketing. next you ? l learn 7ps essential marketing factors ? combination in details for air passenger transport service, including product, price, place, promotion, people, physical evidence and process. the continuous part will teach airlines how to formulate and carry out the air passenger transportation marketing ? strategy and competition combination strategy

    第三章提出航空公司市場營銷的定義和基本內容，詳細論述了航空客運的產品（ product ） 、價格（ price ） 、分銷（ place ） 、促銷（ promotion ） 、人員（ people ） 、有形展示（ physicalevidence ）和過程（ process ） 7ps的要素組合；進而描述航空公司如何制定、實施航空客運市場的營銷戰略和競爭組合戰略。
  7. The treatise, proceeding from the demonstration analysis of the kc company and based on the modem marketing theory, systemically works out chinese marketing strategy of the rf intelligent beauty apparatus

    本論文從kc公司的實證分析出發，結合現代市場營銷理論，系統地制定了公司的rf智能美容儀中國市場營銷戰略。
  8. The analysis of problem starts from analyzing the internal problem of enterprise, through market investigation, as well as analysis of macro environments, micro environments and swot, and by studying the elementary basis on which kc company drafts the chinese marketing strategy of rf intelligent beauty apparatus, then determines the company ' s target market strategy and marketing strategy

    問題的分析是從企業內部問題的分析入手，通過市場調查，以及宏觀環境分析、微觀環境分析和swot分析，研究kc公司制定rf智能美容儀的中國市場營銷戰略制定的基礎依據，然後在此基礎上確立公司的目標市場戰略和公司的營銷戰略。
  9. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  10. The writer chooses the research on marketing strategy and marketing tactic of renrenle commercial chains co., ltd., in order to give more advice on china ' s chain - store ability of competing and lasting development

    筆者選擇研究人人樂連鎖商業有限公司的市場營銷戰略和策略這一課題，希冀對中國連鎖企業在應對外資挑戰、鍛煉自身競爭力、可持續發展方面起到一定的啟迪和參考作用。
  11. Part 4, summarizing the experience of strategy formulation and giving some suggestions for the same egg chicken breeding farms as s company

    論文的第四部分總結了通過s公司綠色雞蛋營銷戰略制定的體會以及對蛋雞養殖企業發展的幾點建議。
  12. By studying, we find many large egg chicken breeding farms developed in the period of planned economy. they neither had advanced marketing concepts nor systematic marketing planning

    究其原因，許多規模化的蛋雞養殖企業是計劃經濟時期發展起來的，經歷了計劃經濟體制下的統購統銷，營銷觀念滯后，缺乏系統的營銷戰略規劃。
  13. The purpose of this thesis is to find an adaptive marketing strategy under the current situation for s company and other egg chicken breeding farm through demonstration studying on s company and marketing theory studying. the thesis includes 4 parties. in part 1, it gives us a brief introduction of egg chicken breeding, the future tendency of egg industry and the marketing situation of s company

    本論文是在現代市場營銷學理論指導下，結合理論對s公司進行實證研究，反思s公司綠色雞蛋的市場營銷工作，通過對產品和市場的研究，重新進行市場細分，選擇目標市場，進行市場定位，從而制定出適應當前市場條件的營銷戰略和相應的營銷策略，對s公司的發展具有重要意義。
  14. Firstly, thesis has been analysed the enterprise present situation, the problem that exists aspect has pointed out the enterprise in the selection in objective market and competitor analyses and positioning etc

    論文是以山東光岳轉向節總廠營銷戰略規劃為主線，按照提出問題、分析問題、解決問題的邏輯思路展開。
  15. To the successful implementation of the marketing strategy of web ads, we must have a modern consumer - oriented marketing thinking, the full protection of the interests of consumers, and continually improve customer value

    要想成功實施網路廣告營銷戰略，必須樹立以消費者為中心的現代營銷思想，充分保護消費者權益，增加顧客滿意度，不斷提升顧客價值。
  16. In this paper, the author makes fully use of the rich theories of enterprise ’ s strategy planning and marketing strategy designing to thoroughly, deeply and systematically analyze market conditions of mingzuo chair industry company using swot matrix, position diagram, value chain theory, strategetic league theory, virtual enterprise theory and core competitiveness theory, etc. and put forward step - by - step developing goals as well as define enterprise ’ s orientation

    本文在寫作中，充分運用了企業戰略規劃及營銷戰略設計的豐富理論成果，藉助swot矩陣法、定位圖法、價值鏈理論、戰略聯盟理論、虛擬企業理論、核心競爭力理論等，系統、完整、深入地剖析了名座椅業所處的市場環境，切實可行地提出了分步驟的發展目標，明晰了企業定位。
  17. New marketing strategies of china modern retail business in holiday economy

    中國現代零售業假日營銷戰略新理念
  18. Both the data of the marketing survey and the opinion to green marketing in this thesis not only have practical and instructional function to develop dalian asahi senshoku co., ltd., but also provide theoretic, practical and helpful reference for domestic home textile enterprises that finally fulfill the integrations of benefit of enterprise economy, ecology and society

    本文大量的市場調研數據和對企業綠色營銷戰略的分析和見解，不僅對旭染織公司的發展有著現實的指導意義，還可以探求我國家用紡織品行業在面臨國內市場、國際市場競爭日益激烈的條件下開展綠色營銷的必要性和可行性。
  19. This thesis has been realized three big objectives basically : is reasonable discussing the commercial bank market marketing theory frame of piece of writing in passing through using for reference under the market system that the research achievements creating of forefathers is fit for in the open. secondly the present situation of china commercial bank marketing and problem that exists reaching his origin and kneads dough the environment that faces has been inspected by way of the authentic proof piece of writing, thus theory frame founded is confirmed and tests. three are commercial bank marketing profit mechanism, marketing strategy and measures of policy by way of the policy piece of writing is explored in

    論文基本實現了三大目標：一是借鑒前人的研究成果創建了適合於開放的市場體制下中國商業銀行市場營銷的理論框架；二是考察了中國商業銀行營銷的現狀、存在的問題及其根源和面臨的環境，從而印證並檢驗所創建的理論框架；三是探索了中國商業銀行營銷盈利機制、營銷戰略和政策措施。一、論文的基本結論本論文採用規范分析與實證分析、定性分析與定量分析、綜合分析與比較分析、理論分析與政策設計相結合的研究方法，得出以下研究結論： 1 、商業銀行市場營銷理論的創立有著豐富的理論淵源和理論基礎。
  20. This is a powerful marketing strategy and lead generation that could be of mutual benefit down the road

    這是一種強有力的營銷戰略和領導力，可以與瀏覽者產生互利效益。
分享友人
分享到 Line

分享到臉書