營銷渠道管理 的英文怎麼說

中文拼音 [yíngxiāoqúdàoguǎnlǐ]
營銷渠道管理 英文
management of marketing and sales channels
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 渠 : Ⅰ名詞1 （人工開鑿的水道） canal; ditch; channel 2 [書面語] （車輪外圈）outer wheel3 [書面語]（盾...
  • 道 : Ⅰ名詞（道路） road; way; route; path 2 （水流通過的途徑） channel; course 3 （方向; 方法; 道理） ...
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 營銷 : marketing （ma）
  • 渠道 : 1. （引水灌溉的水道） irrigation ditch; canal; channel 2. （途徑） medium of communication; channel
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. Although the management of distribution channel has become more and more important in nowdays economic environment, many inland companies " insufficient carefulness with it and the inadvertence of channels " construction and management lead to the chaos ^ low efficiency in distribution, so does the emit company

    在當前市場經濟環境下，營銷渠道管理的重要性日漸顯著。然而國內企業營銷渠道管理認識不足，企業自身營銷渠道建設與管理疏漏，導致了分銷的混亂與低效。逸美時裝公司也不例外。
  3. The this text combines to skyworth group to put forward the third marketing mode, the concentrating a study from the the angle the of the the appliance business the enterprise manufactory the according to the some key the problems of with the the marketing the outlet management of with the third marketing mode foundation

    本文結合創維集團提出的第三營銷模式，從家電企業製造商的角度，集中探討了基於第三營銷模式基礎上的營銷渠道管理方面的一些主要問題。
  4. Pass in the research to skyworth group to face of inside the analysis of the exterior marketing outlet environment, combine the appliance profession and skyworth group to manage in the marketing outlet of the present condition and existent problem, put forward skyworth group according to the marketing outlet of the third marketing mode creative strategy

    在研究中，通過對創維集團面臨的內外部營銷渠道環境的分析，結合家電行業和創維集團在營銷渠道管理方面的現狀和存在的問題，提出了創維集團基於第三營銷模式的營銷渠道創新策略。
  5. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  6. From above the paper has basically built up the base of the distribution channel ' s management for the emit company

    通過上述研究，論文初步奠定了逸美時裝公司營銷渠道管理的基礎。
  7. The paper carefully analyzed the status of the emit company > market environmentx competitive conditions purchaser ' s behaviors and integrated them by swot, which offer the base for the channel ' s design and construction ; then introduced the developing status on channel ' s management and analyzed problems existed in channel ' s management of the company

    論文詳細分析了逸美時裝公司狀況與公司產品、市場環境、競爭狀況、購買者行為，並用swot分析方法進行綜合，為營銷渠道設計建設提供了依據；介紹了公司營銷渠道管理發展現狀，分析了公司營銷渠道管理問題。
  8. Since 1990, m china has established call card system to help strength the channel management and information collection. since the rapid changing channel character and volume due to marketing background and the strategy of competitors, m china must update the channel strategy to meet the future challenge. predicting the potential of different channel is vital importance in planning

    雖然m公司建立了非常完善的渠道管理系統，但由於市場變化及竟爭對手策略發生改變等因素的影響，渠道會不斷發生變化，因此及時修改和完善渠道管理系統和策略，應對渠道變化所帶來的挑戰就成為m中國在營銷渠道管理方面必須要面對的問題。
  9. Market channel management is the key factor for marketing management ; any a neglect in it will lead to loss their competitiveness ; since factors of marketing are correlative, we must view them as a uniformed whole ; if the market channel of the companies is invalid, other part of the marketing activities are very hard to function

    市場營銷渠道管理是市場營銷管理的關鍵所在，忽視渠道戰略，企業將失去競爭能力；如果企業的市場營銷渠道無效，那麼其他的市場營銷活動便很難發揮作用，因為市場營銷組合的每個部分都是相互關聯的，必須把它們看成是一個整體。
  10. Hope this text can give to be placed in very vigorous appliance profession of competition to skyworth group to provide some references and draw lessons from in the marketing outlet management aspect

    希望本文能給處在競爭十分激烈的家電行業的創維集團在營銷渠道管理方面提供一些參考和借鑒。
  11. The market environment that is nowadays under, along with obtain the competitive advantage for can keep on is more and more difficult, in the center company of the power is increasingly strong with the application and universality of the internet, the marketing outlet manage more and more important is see gradually in the position in the business enterprise marketing management is a strategic main factor that business enterprise obtains competitive advantage

    在當今的市場環境下，隨著獲取可持續的競爭優勢越來越困難、中間商的權力日益強大和網際網路的應用與普及，營銷渠道管理在企業營銷管理中的地位越來越重要，逐漸被看成是企業獲取競爭優勢的一個戰略要素。
  12. The marketing channels are always less concerned compared with other marketing tool, say, product, price and promotion. but, the marketing channels are the strong backup to the success of the strategy in product, price and promotion carried by companies. it is impossible for the company even like cocola co and m co to deliver product and service to the customer without advanced marketing channels

    作為戰略營銷工具，許多年以來，營銷渠道都是產品、價格、促銷戰略的「墊底」因素，許多企業並不願意花費人力、物力、財力在營銷渠道管理上，而是在考慮產品價格以及促銷這些更重要的戰略之後才關注到營銷渠道戰略，將其作為「遺留問題」 。
  13. Through the research of present situation of animal pharmaceutical trade in our country and the work comprehend of aili animal pharmaceutical co., ltd, this paper put forwards the new market channel management system which fit for aili company properly the paper is made up of four parts : the first part summarily introduces the present situation of chinese animal pharmaceutical and mainly analyzes the condition of aili company ; the second part analyzes carefully the market channel model of animal pharmaceutical in china ; the third part designs the market channel for aili company

    經過實際工作了解，本文希望通過對我國動物藥品行業和愛力動物藥品公司現狀的研究，結合市場營銷渠道管理的相關理論，提出適合愛力公司發展戰略需要的新的營銷渠道管理體系。全文共分四個部分：第一部份簡要介紹了我國動物藥品的現狀，重點分析了愛力公司的經營情況。第二部分對我國目前動物藥品的營銷渠道模式進行了全面的分析。
  14. It is well known that along with the development of the social economy and the improvement of the living standard of the people, insurance, as one kind of intangible product, is quickly accepted by the people, and is brought into the range of mass consumables. meanwhile, for the insurance company facing internal and outside environment changes, the appearance the marketing channel in a forceful way makes its management of marketing channel relations become more complex and more challenging. this article consists of four parts : the first part introduces car insurance marketing channel mode and existing problems of company a ; the second part summarizes relevant theories about marketing channel relations, with emphasis on the concept of marketing channel, channel conflict and the principle and method for handling the conflict ; the third

    本文共有四個部分:第一部分介紹a公司車險營銷渠道模式及存在的問題;第二部分概述營銷渠道關系管理的相關理論，對理論的概述主要從營銷渠道概念、渠道沖突、處理渠道沖突的原則和方法等部分進行;第三部分介紹了a公司車險營銷渠道產生的背景，並運用第二章的相關渠道理論對公司現有車險營銷渠道存在的問題進行詳細分析;第四部分是公司的車險營銷渠道策略探討，首先對a公司作了swot分析，明確公司的優勢與劣勢，面對的機會和威脅，然後對a公司在未來時間里車險營銷渠道發展和營銷渠道管理方法提出建議，即:充分利用股東優勢，在加強對傳統代理渠道的管理和控制的同時，構建一個以4s店為主的控製程度相對高的多渠道結構的營銷體系。
  15. In this period, the management of market channel faced huge challenge

    企業營銷渠道管理面臨巨大的挑戰。
  16. Marketing channel management is one of very important tasks in enterprise administration, and is also one section of philip kotler ’ s 4ps

    營銷渠道管理是企業營銷管理的一個重要任務，是四大營銷組合因素之一。
  17. But all enterprises are independent, key question is concerned with property right, and it becomes more complicated and different from inner organization management

    然而，由於營銷渠道管理大多是跨組織管理，所以它要比組織內管理復雜得多，也困難得多。
  18. Upon the reasons above mentioned, this paper pay attention to the management of marketing channel, wish to built up the structure of marketing channel management based on the foreign scholars " theories

    正因如此，論文是以對于營銷渠道管理的研究作為目的，希望在借鑒國外成熟理論的基礎上，形成營銷渠道管理的框架。
  19. The second chapter regards the essence of marketing channel management as coordination of the division, and induct related theories and analyze the goal of coordination of channel division

    接著通過引入相關的分工整合理論，形成對于渠道分工的認識，並且詳細分析了由採取不同分工整合方式而形成的各種營銷渠道管理組織形式的特點以及缺點。
  20. Because the marketing environment changes with each passing day and the consumer ’ s demand is subsegmented, more and more organizations need to scan their policies and measures which is implemented in marketing management over again

    隨著市場環境的日新月異和市場需求的不斷細化，營銷渠道管理成為企業管理中越來越多重要的一環，越來越多的企業需要重新審視渠道的策略和管理的方法。
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