營銷渠道 的英文怎麼說
中文拼音 [yíngxiāoqúdào]
營銷渠道
英文
marketing cha el- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 渠 : Ⅰ名詞1 (人工開鑿的水道) canal; ditch; channel 2 [書面語] (車輪外圈)outer wheel3 [書面語](盾...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 營銷 : marketing (ma)
- 渠道 : 1. (引水灌溉的水道) irrigation ditch; canal; channel 2. (途徑) medium of communication; channel
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Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析,在收集大量資料的基礎上,主要應用有「營銷學之父」稱謂的菲利普.科特勒( philip . kotler )博士有關營銷策略的相關理論,重點闡述了在經營運作過程中,對中小企業至關重要的六個方面的內容:市場營銷環境分析,市場營銷調研分析,市場細分、市場定位、目標市場的選擇,產品定價和價格調整戰略,企業的營銷渠道管理以及賒銷風險的問題。The purpose of this paper is to examine the differences between marketing channel members ' perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad
摘要目的是檢驗營銷渠道成員對于相互依賴關系的感知差距,以及這一感知差距對渠道沖突的影響。Although the management of distribution channel has become more and more important in nowdays economic environment, many inland companies " insufficient carefulness with it and the inadvertence of channels " construction and management lead to the chaos ^ low efficiency in distribution, so does the emit company
在當前市場經濟環境下,營銷渠道管理的重要性日漸顯著。然而國內企業營銷渠道管理認識不足,企業自身營銷渠道建設與管理疏漏,導致了分銷的混亂與低效。逸美時裝公司也不例外。How to design a most appropriate marketing channel is becoming one of the most pop research subjects. in this research, i mostly introduce the actuality of plastic intertexture industry and fsjwco
如何設計適當的營銷渠道,提高營銷渠道的效率,成為市場營銷研究與企業經營管理的重要課題。I wish this research can devote to the practicality application of plastic intertexture industry development, and is also useful to another enterprises in plastic intertexture industry
希望本研究能對塑編行業營銷渠道實際應用的發展有所貢獻,同時能為塑編行業其他企業制定營銷渠道發展戰略提供有益參考。Leading by the reputation orientation, advertisement, prolocutor of stars, medium spreading. as well as lots of other ways, have become the “ potluck ” for the brand creating of many indigenous enterprises. however. with the expedition of the severe chinese marketing competition. more and more enterprises find out that it is very difficult to develop the brand image construction and communication, and finally win the competition solely by brand reputation. enterprises should recur to much more competitive media. which might effectively lead the brand image construction and communication, and this very media is channel. the marketing channel provides the platform for enterprises and consumers to contact, exchange, and communicate with each other. it services consumers the most direct brand experience, and make a decisive sense for brand image construction and communication
但是隨著中國市場競爭激烈態勢的加劇,越來越多的企業發現,單憑知名度來引導品牌形象塑造和傳播並贏得競爭已非常困難。企業必須藉助于其他更有競爭力的媒介才能更有效引導品牌形象塑造和傳播,這個媒介就是渠道。營銷渠道為企業和消費者的接觸、交換和對話提供了平臺,為消費者提供了最直接的品牌體驗,對品牌形象的塑造和傳播具有決定性的意義。( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management
( 2 )針對營銷戰略的實施,本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。Game system analysis on the development of
現代企業營銷渠道發展的博弈系統分析The this text combines to skyworth group to put forward the third marketing mode, the concentrating a study from the the angle the of the the appliance business the enterprise manufactory the according to the some key the problems of with the the marketing the outlet management of with the third marketing mode foundation
本文結合創維集團提出的第三營銷模式,從家電企業製造商的角度,集中探討了基於第三營銷模式基礎上的營銷渠道管理方面的一些主要問題。Pass in the research to skyworth group to face of inside the analysis of the exterior marketing outlet environment, combine the appliance profession and skyworth group to manage in the marketing outlet of the present condition and existent problem, put forward skyworth group according to the marketing outlet of the third marketing mode creative strategy
在研究中,通過對創維集團面臨的內外部營銷渠道環境的分析,結合家電行業和創維集團在營銷渠道管理方面的現狀和存在的問題,提出了創維集團基於第三營銷模式的營銷渠道創新策略。In practice, companies which keep track with the markets, appropriately design and manage their market channel can win strong advantages in competition
實踐表明,關注市場營銷渠道並對其進行適當的設計和管理的企業可以創造出強大的競爭優勢。The anaylsis of innovative pattern of marketing channelization in china
我國營銷渠道系統的創新模式分析Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically
在最後兩章,論文運用市場營銷學的理論和方法,根據武漢市消費者的實際需求和蔬菜市場的發展趨勢,提出了以建立扁平化、快捷化蔬菜營銷渠道為方向,對現有渠道進行優化和整合的方案,其具體思路是:努力轉變政府職能,加快建立蔬菜物流和電子商務系統,充分利用企業優勢,大力扶持蔬菜運銷組織和農業技術協會。With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode
筆者以問題為導向研究了西普公司的營銷策略,在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略,構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容,以及遵循需求導向的價格模式,重在客戶管理的促銷方法。Alleviate this contradiction, except that adjustment of the vegetables production, also should handle vegetables marketing field well, especially vegetables marketing channel
要緩解這一矛盾,除了進行蔬菜生產結構調整之外,還應處理好蔬菜營銷領域,特別是蔬菜營銷渠道的問題。Building marketing channel is a sticking point for first - rank enterprises to expand and occupy the market
優秀企業把建立營銷渠道視為企業開拓和占領市場的關鍵。An integrated model of channel member behavier
營銷渠道成員行為的整合模型This paper used the theories of marketing management, financial management, supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel. in this research, through using market segment analysis, product life cycle analysis and gap analysis, we find hs company didn ’ t select the right market position, the present marketing channel pattern didn ’ t suit for the development and resource of hs company
充分利用營銷知識、財務知識、供應鏈等方面的知識對hs藥業公司進行了全面分析,重點對其現有營銷渠道的模式進行了細致的研究。通過對hs藥業的市場細分、目標市場的選擇和定位的研究,以及hs藥業公司現有營銷渠道模式的匹配性分析,得出了現有營銷渠道模式不能適應公司發展的評價。With the high speed exchanging of the information, more difficulties of new technology development and high pressure on the cost due to competition, the marketing channels are becoming the important parts in keeping competing advantage and role in business for the present companies
它應該是企業營銷組合中其它三個方面戰略成功的堅強後盾,是企業的重要無形財產。特別是在當今信息加速傳遞的社會,營銷渠道更成為企業維持持久競爭優勢,鞏固企業行業地位的重要環節。With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc
本文結合上饒供電局的實際情況,分析了農電體制改革以及農網改造的情況;從技術經濟學的角度對兩網改造的投資情況進行了分析;並就小水電對全局營銷經濟活動的影響進行了探討;結合當前的實際情況,從經濟學的角度評價了「兩改一同價」的工作;用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況;針對營銷成果的分析,從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。分享友人