理論生活費 的英文怎麼說

中文拼音 [lǐlúnshēnghuóbì]
理論生活費 英文
theoretical cost of living
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 生 : Ⅰ動詞1 （生育; 生殖） give birth to; bear 2 （出生） be born 3 （生長） grow 4 （生存; 活） live;...
  • 活 : Ⅰ動詞1 （生存; 有生命） live 2 [書面語]（救活） save （the life of a person）:活人無算 （of a goo...
  • 費 : Ⅰ名詞1 （費用） fee; expense; expenditure; dues; charge 2 （姓氏） a surname Ⅱ動詞（花費; 耗費） ...
  • 理論 : theory
  • 生活費 : 1 （生活費用） cost of living; living expenses2 [法律] alimony生活費指數 cost of living index; 生...
  • 生活 : 1. （為生存和發展而進行的各種活動） life 2. （生存） live; exist 3. （衣、食、住、行等方面的事或情況） livelihood
  1. Firstly, some basic concepts are not clear, such as what is the status of the company under liquidation, how to define the action of the industrial - commercial authority ' s invalidation of the license of the company, whether or not the share holders can sue to disincorporate the company, is it legal to dissolve a company without liquidation, what is special liquidation, under what situation will a company be obliged to disincorporate, who will be responsible for liquidation after the dis incorporation, etc. secondly, some primary legislative principles about disincorporation and liquidation that are adopted in foreign countries are not established in china, such as a company must be liquidated before disincorporation except for acquisition, the company remains valid during the liquidation until it finishes the invalidation registration, an ordinary liquidation must be replaced by a special liquidation under the instruction of the court when there is an impediment or a fraud, the company should apply to the court for bankruptcy when it is found that its debt is over its asset during the liquidation, the number of people execute liquidation can be several or just one, companies applied for annulment shall be judged by the court and must be liquidated, etc. thirdly, china does n ' t have some of the fundamental rules that are specified in the laws of foreign countries, such as the rule of disincorporation registration, the rule that the company should sue to let the court judge for disincorporation if there is a deadlock between share holders, the rule of credit trade - off in special liquidation, the rule that people who execute the liquidation are jointly responsible for compensating the loss of the third party caused by their activities that are illegal or vicious, the rule of special liquidation, the rule of the representation of the people who execute the liquidation, the rule of the court supervising the liquidation in an inactive way, the rule of how long the accounts and documents should be kept after disincorporation, etc. because of the lack in research and legislation, the system for companies leaving the market is highly disorganized, which harmed the interest of the creditors and relevant people, increased the risk of market exchange, damaged the order of the market economy and the ethic of doing business, wasted the resources of the society, and impaired the authority and seriousness of the law

    再次，國外立法上的一些基本制度我國沒有，如解散登記制度，股東出現僵局訴請法院判決解散制度，特別清算中的債權協定製度，清算人因違法或惡意對第三人承擔連帶賠償責任制度，司法特別清算制度，清算人的代表性制度，法院消極監督清算制度，帳薄及文件在公司解散后保存法定期限制度等。由於理論研究和立法的不足，造成了我國公司法人退出市場機制的嚴重混亂，損害了債權人和利害關系人的利益，增加了市場主體交易不安全感，破壞了市場經濟秩序和商業道德，浪費了社會資源，削弱了法律的權威性和嚴肅性。文章認為，完善我國公司解散和清算制度，應借鑒和引進發達國家的法學理論和法律制度，統一我國有關解散和清算立法，在基本概念、基本原則、基本制度、基本程序諸方面進行統一規范，填補立法空白，創設法院解散公司制度，廢除行政特別清算制度代之以司法特別清算制度，健全和嚴格違反清算規定的法律責任制度（包括民事責任，刑事責任，行政責任，改變現行行政處罰范圍偏廣，民事賠償范圍偏窄，刑事追究空白太多的不協調狀況） ，從而構築起科學的公司解散和清算制度，使之符合我國經濟生活的客觀需求，符合市場經濟發展的基本方向，並與國外立法通例趨同。
  2. Based on the rent - seeking theory and theory of relation between government and market, the thesis studies the rent - seeking activities, their macroscopical and microcosmic backgrounds, the rent - creating mechanism, and the performance by the principals of security offering, agency, investing, and government, then analyzed their origin and influence and concluded the countermeasures. the framework of this thesis is as follows : chapter 1 is the pandect, mainly about the issues, the train of thought, the hypothesis, and the methodology ; chapter 2 is the academic groundwork, introducing the theories on rent - seeking, the development of relation between government and market, and security market ; chapter 3 studies the macroscopical and microcosmie backgrounds of the rent - seeking activities in chinese security market ; chapter 4 studies the rent - creating mechanism, which premise the activities ; chapter 5 analyzes the performance and characteristics of the activities. ; chapter 6 studies the origin and influence of the rent - seeking activities, probes into their deep roots, and reveals the harms from the activities through investigation in the resource lavishment and impact on the security market and the whole society, which come in the wake of rent - seeking ; chapter 7 gives the conclusions and countermeasures

    本文研究結構如下：第一章為總論，主要介紹了研究的問題、思路、假設和方法；第二章為研究的理論基礎，介紹了尋租理論、政府與市場關系理論的演變以及證券市場的基本理論；第三章考察了中國證券市場尋租活動的宏觀和微觀經濟背景，為研究證券市場尋租行為作了鋪墊；第四章研究了證券市場租金產生的機制亦即創租機制，它是尋租活動存在的邏輯前提；第五章則從證券市場不同參與者的角度具體分析了尋租活動的表現和特點；第六章研究了證券市場尋租活動的原因和影響，探討了證券市場尋租問題所產生的深層次和一般性的原因並從尋租活動本身造成的資源浪費、對證券市場的影響和對整個社會的影響三個方面闡述了尋租活動的危害；第七章得出了研究結論並提出了解決尋租問題的對策思路。
  3. With the cases which are retlising to accept admirlistrative punishment, refusing to accept administratix / e coercive measures, retlising to accei ) t the resolution, issued by admin1strative organs, for changing, terminat1ng or disso1vlng some certiticate, retlising t ( ] accept the resolution, issued by administrative organs, for confirming the ownership or utilize ol natural resources. considering the fact that administrative organs infring rlghts of the aut ( ) nomous management, considering the tac1 the thrm contract is changed, abolished ( ) r interfered by administrative organs. considering adminlstrativc organs illegall } levy propertives, apportioned charges, collect capitais, or demand perform1ng other duties, considering administrative orga11s, according to the lau ", shouid issue some certificates or sanction, register some other things which have n ' t be ( : n done, applying administrative organs for performing some legal duties which have n ' t been pefformed, applying adrninistrative organs for issuing consolations, social insurances or the lowest funds of life which have n ' t been issued and considering the concrete administrative conduct of administrative organs infringes other ll legitimate rights and interests

    本文運有我國有關法學理論，並結合《行政復議法》的相關規定，對行政復議范圍進行了分析和研究，其中第二章對具體行政行為的復議范圍進行了分析，包括：不服行政處罰決定的行政案件：不服行政強制措施的行政案件；不服行政機關變更、終止、撤銷有火證書的決定的案件；不服行政機關確認自然資源的所有權或者使用權的決定的案件；認為行政機關侵犯合法的經營自主權的案件；認為行政機關變更、廢止或者干涉簽訂農業承包合同，侵犯其合法權益的案件；認為行政機關違法徵收財物、攤派費用、強行集資或者違法要求履行其他義務的案件；認為符合法定條件，申請行政機關頒發有關證書或者審批、登記有關事項但行政機關沒有依法辦理的案件；申請行政機關履行某些法定職責，行政機關沒行依法履行的案件；申請行政機關依法發放撫恤金、社會保險金或者最低生活保障費，行政機關沒有依法發放的案件；認為行政機關的其他具體行政行為侵犯其合法權益的案件等。
  4. Chapter 3. cost calculation of agricultural product the chapter mainly discusses institution, principal and procedure of agricultural product cost calculation and conformation and estimation of cost factors of agricultural product, on base of which, cost calculation system of agricultural product including production cost and tax - included cost is put forward

    勞動價值學說、資源環境價值理論、可持續發展理論和人力資源理論是形成農產品成本核算體系的理論基礎，以此為基礎形成的農產品成本核算體系不僅包括農產品生產過程中所消耗的物化勞動和活勞動，而且也包括由於生產不當所引起的環境成本、質量成本及土地使用費用，從而形成完整的農產品成本核算體系。
  5. ( 1 ) to follow the rule of exchange on equal value, and attach importance to the role of value law ; ( 2 ) to strengthen the basic status of agriculture and keep the form of system of ownership stable in the countryside. ( 3 ) to deal with the relation of accumulation and consumption correctly, strengthen economic construction and raise the level of citizen life. ( 4 ) to renew and perfect rational rules, and carry out the rule of being paid for his work done

    劉少奇勇於面對現實，運用馬克思主義基本原理，深入分析我國的國情和建設現狀，提出了許多富有獨到見解的理論觀點：嚴格遵循等價交換原則，重視價值規律作用；加強農業的基礎地位，保持農村的所有制形式相對穩定；正確處理積累與消費的關系，加強經濟建設、提高人民生活水平；恢復和健全合理規章制度，貫徹按勞分配原則；施行經濟核算，改革企業經營管理；改革流通體制，疏通流通渠道；改革工業管理體制，試辦托拉斯。
  6. And there are no uniform standards about the medical level and as the consideration of medical level, we should examine the factors of technicality, emergency and regionality and adopt right judgment measures : judgment through general knowledge, judgment under medical rules, judgment by scientific experiments and judgment according to medical expert testimony, etc. from the negative side, there is to be the research on the negative reasons to medical malpractice and whatever satisfied the negative reasons would not be the medical malpractice - permissible danger, act of rescue, self - sup porting act, exercise of rights, promise by the patients and comparative faults, etc. furthermore, this dissertation emphasized the discussion on the problem of the conflict of rights and proposed to exercise the policy of right - priority to solve the problem of the conflict of rights

    在相當因果關系判斷中，對條件的審究實踐上有較大難度，本文主張採用邏輯學上新理論?一部分原因理論並結合事故參與度理論、蓋然性；理論進行判斷與認定。本文除對醫療過失責任的三個構成要件進行了論述，還在第五部分對責任構成后的具體賠償進行了論述。按照現行法律，本文對積極損害中喪葬費用、醫療費用、護理費用、律師費用、住宿費用、交通費用，消極損害中死亡補償費、被撫養人生活費、誤工費、殘疾者生活補助費及殘疾用具費以及精神上的損害具體賠償的標準進行了歸納。
  7. Individuals find it difficult to cope with the vast quantities of cash consumed by a modern nation state, and everyday rules of thumb can sometimes lead to utterly wrong conclusions

    人們發現現代民族政府花費的大量現金理解起來很困難，日常生活的經驗有時會得出完全錯誤的結論。
  8. Under the mutual effect of ecology, human ecology, environment science, education psychology, chinese pedagogy, chinese ecology, the old chinese which is named " lack, slowness, waste, badness " will be replaced by the new chinese of " ecology, vitality, living, life "

    在生態學、人類生態學、環境科學、教育生態學、教育社會學、教育心理學、語文教育學、語文生態論等的交互作用下， 「少慢費差」的舊語文必將被「生態、生機、生活、生命」的新語文代替。
  9. The urban poverty - related mainstream survey method covertly contains a basic theoretical hypothesis : " equal distribution of poverty in the family ", or " equal grading of the consumption of basic living resources in the family "

    摘要城市貧困的主流測量方法暗含一個基本理論假定： 「家庭內貧困分佈均等」或者說「家庭內基本生活資源的消費等級均等」 。
  10. The article has researched the intention of agricultural industrialization which is guided by market and mainstay enterprises, based on agricultural product base organized by a lot of families, and characterized by joint management and mutual benefit. it also realized production specialization, product commercialization, service socialization and etc. the article has also researched the existing conditions of agricultural industrialization both at home and abroad. although it is different in national conditions and actual practice, the developed countries follows the market economic law and naturally steps on the road of agricultural industrialization. as the continuous reforming and opening up, china actively explores and enhances the management level of agricultural industrialization. the writer uses system changing theory, scale management theory, trade expense theory. market system theory and industrial economics theory, to put forward the main type of mainstay enterprises, which is divided by ownership, organization form, contact form and product. the writer thinks that development of mainstay enterprises can promote effective joining between small production and big market, the developing of high - benefit agriculture, establishing trade / industry / agriculture operation system, region economics and joining process between urban area and rural area. the existing conditions in strengthening the mainstay enterprises in zhaoyuan embodies continuous expanding in scale. continuous widening in fields, continuous enhancing in benefits, continuous improving in techology and quality. by finding the problem and shortage in product quality, developing ability and scale strength, the article has put forward the following views : face to market and enhance quality and techological content of agricultural products ; enforce flexible policy and investments ; establish fair and reasonable benefits joining system. the article has also put forward the countermeasures and suggestions on enhancing the enterprises ' management level

    文章研究了農業產業化經營的內涵，明確其以市場為導向、以龍頭企業為依託、以一大批農戶組成的農產品生產基地為基礎，形成農工商有機結合、風險共擔、利益均沾的本質特點，表現出生產專業化、經營一體化、企業規模化、產品商品化、服務社會化等特徵。分析了國內外產業化經營的現狀，認為盡管各國的國情不同，具體的做法和叫法不盡相同，但是經濟發達國家都遵循市場經濟規律，很自然走上了農業產業化經營的道路，發展中國家紛紛仿效，中國也隨著改革開放不斷深入，積極探索發展提高農業產業化經營水平。作者運用制度變遷理論、規模經營理論、交易費用理論、市場機制理論和產業經濟學理論，提出了龍頭企業從所有制形式、從組織形式、從聯系方式及從產品上劃分的主要類型；認為發展龍頭企業有促進小生產與大市場的有效對接、推動優質高效農業縱深發展、建立貿工農一體化運行機制、振興區域經濟、加速城鄉一體化進程等作用；考察了招遠市壯大龍頭企業推進農業產業化的現狀，表現在規模不斷擴大、領域不斷拓寬、效益不斷提高、技術不斷改進、質量不斷提高等方面；找出了龍頭企業產品質量上、開發能力上、規模實力上和行業自律上的問題和差距，提出了要面向市場，努力提高農產品的質量和科技含量，多策並舉，搞活投入機制，建立公平合理的利益聯結機制，加強行業自律，提高企業經營管理水平等對策和建議。
  11. On the basis of collecting and processing many datum and materials. firstly. this paper analyzes main activities and cost constitutions of each stage of the life cycle of a fcs, and lay a foundation for later analysis and evaluation of system lcc. secondly, a basis method and usage range for estimating the system lcc are introduced. a multivariate linear regression model of pcs development cost and cost driven factor is built by use of the parametric method and supplies the base of cost estimation of newly - developed systems. thirdly, combine actual examples and make statistical analysis of lcc of a certain pcs developed by our institute, predict unhappened usage and service cost with grey prediction method, obtain proportion of each constitute to the lcc. forthly, according to actual conditions, use the fuzzy theory to overall evaluate efficacy of the fcs, fifthly, combimng our actual conditions, investigate specific measures of how to implement the life cycle cost management in our institute and put forward a new conception of developing web - based flight control system lcc management information system with pdm as the platform. at last, investigate important factors such as reliability and maintainability that may affect the life cycle cost of the fcs in detail, and put forward specific methods of lowering the life cycle cost of the fcs

    論文在收集和整理大量資料的基礎上，首先深入分析了飛控系統壽命周期各階段的主要活動以及各階段的費用構成，為以後系統壽命周期費用的分析和評價奠定了基礎；其次，介紹了壽命周期費用估算的基本方法和使用范圍，並利用參數法建立了飛控系統研製費用與費用驅動因子的多元線性回歸模型，為新研系統的費用估算提供了依據；第三，結合實例對我所研製的某型飛控系統的壽命周期費用進行統計分析，運用灰色預測方法對未發生的使用及維修費用進行預測，得出了該系統的壽命周期費用以及各組成部分所佔比例；第四，根據實際情況，首次運用模糊理論對飛控系統的系統效能進行了綜合評價，構造了飛控系統系統效能模糊綜合評價模型；第五，結合我所實際，探討了如何在本單位實施加強壽命周期費用管理的具體措施，提出以pdm為平臺，開發基於web的飛控系統lcc管理信息系統的新構思；最後，對影響飛控系統壽命周期費用的重要因素如可靠性和維修性等進行了詳細地研究，提出了降低飛控系統壽命周期費用的具體方法。
  12. With the theory and methodolagy of sports sociology and sponts economics, a survey is done on the farmers ' consciousness of spouts consumption, the pattern of sponts consumption, the level of living expenses and the sponts distribution in terms of edcceational level, profession and age in the rured ereas in jiangxi and anhui prouinces

    摘要運用體育社會學和體育經濟學的理論與方法，對中部贛皖兩省農村居民體育消費意識、結構、生活消費結構水平及其體育消費與學歷、職業和年齡分佈等現狀進行了調查研究，獲得了大量基本數據，並進行了分析。
  13. With the social and academic background, this article investigates and studies the farmers " behaviour and thinking changes of their activities of consuming, giving birth to children, adjusting of agricultural industry, going out to employ in cities, co - operation with others. and regards that farmers have good changes toward the reform aims in behaviour and thinking : the traditional idea that money isn " t so important as feeling is changed, they regards money is necessary and important in daily life and production ; they are as important as the society ; they are open - minded and change their former attitude that competing is unnecessary and intend to compete

    有鑒於此，本論文通過對市場化進程中農民消費行為與心理、人口生產行為與心理、產業結構調整行為與心理、進城就業行為與心理、合作行為與心理等的調查，對我國農民行為與心理的變遷進行了實證分析與理論研究，認為隨著改革的深入，農民行為與心理已經發生了向市場經濟方向發展的良性變遷，即：傳統「重義輕利」價值觀念逐漸演化為「功利觀念」 ，農民已經能夠正確看待金錢在生產與生活中的作用；農民自我意識和個體取向的價值觀念有增強之勢；農民行為與心理已經從封閉轉向開放，從隨遇而安轉向競爭進取。
  14. The theory of marginal utility was applied to production as well as to consumption

    邊際效用理論被應用到生產及消費活動中。
  15. The following are the results from the unreasonable utilization for the city area : food producing become more difficult because of the excessive declining of farmland ; management of the land resources turn to be unmarketable and the land is fallowed and wasted ; the ecological crisis could be aroused and the exist and development of the city be threaten because of the destroying of the ecological balance ; the improvement of social economy and quality of people ' s life is seriously banned by the unnatural shortage of the land supply, or the abnormal increase of the land price ; the outline of a city could n ' t be impressive, or the aesthetic value could n ' t be carry out on account for the monotony in the city ' s construction, etc. too much lessons show that we must pay more attention on the research of the utilization of the city ' s land in order to make scientific, forecasting and reasonable principles, laws and policies to regulate activities for people planning and exploiting city land

    對城市土地不合理利用的後果是：或造成耕地大量被侵佔，給糧食生產帶來危機；或造成土地資源的大量閑置和浪費，引起土地資源配置的非市場化；或造成生態環境失衡，引發嚴重的城市生態危機，危及城市未來的生存與發展；或導致城市土地供應的人為短缺及房地產價格的畸形高漲，嚴重阻礙經濟增長和人民生活質量的改善；或城市土地結構趨同，缺乏鮮明的個性和特點；或城市土地上的工程都千篇一律，難以樹立城市形象，難以體現美學價值等等。理論和歷史教訓警示我們，土地資源是人類社會可持續發展的基礎，必須切實加強對城市土地利用的研究，制定出具有前瞻性、科學性和實踐性的與城市土地利用相關的法律、法規和政策，以規范人們的用地行為，指導城市規劃、土地開發等實踐活動。
  16. By raising the simple and obvious x - y axis segmentation method, the real estate market is segmented into three categories, raw, mature, potential and under cultivated markets. meanwhile, according to the investigation of tendency of several urban the real estate markets, developing theoretical mode of chongqing the real estate market is generally simulated. furthermore, all of the regional markets in our city are divided of regions : not - focused - on region, focused - on region and the region suitable for setting up the image of enterprises brand

    在本文運用的理論工具和總體框架的指導下，運用市場調查理論、波特模型、市場細分理論，對本課題所處的市場環境，包括重慶市房地產市場和與課題項目所在地區的宏觀經濟環境、區域環境、政策環境、城市規劃、行業環境以及消費者市場的收入水平、家庭結構、消費能力、消費心理、居住偏好、生活習慣等40餘個指標進行調查分析，對課題項目的競爭環境進行了研究，力圖尋找出與本項目相適宜的市場需求和市場營銷機會，確定項目要進入的目標市場。
  17. Through expounding the concept of tax planning, the objective condition of tax planning, the rationality and the certainty of tax planning under current tax system, the preparation of tax planning and the method of tax planning, combining the concrete conditions of jinan weiming industry company, integrating the practice with the theory, the thesis adopts the method of qualitative and quantitative analysis, provide an overall tax planning for jinan weiming industry company on such 9 fields related to tax as the taxpayer ' s identity of value - added tax, buying and selling activities, hotels renting and pooling, freight charges, enterprise present, economic contracts, bad account transfer, advertisement models and depreciation with the aid of the number analysis, the charts and the mathematic tools

    本文在通過對納稅籌劃概念、納稅籌劃產生的客觀條件、現行稅制下企業納稅籌劃必然性和合理性的分析、納稅籌劃的準備工作以及納稅籌劃方法進行理論闡述之後，結合濟南偉民實業總公司的具體情況，通過理論聯系實際，採用定性與定量分析相結合的方法，藉助于數字分析，表格，數學工具等形式對濟南偉民實業總公司包括增值稅納稅人身份、購銷活動、酒店出租與聯營、運費、企業捐贈、經濟合同、壞帳轉銷、廣告宣傳方式和固定資產折舊等九個涉稅事項進行了納稅籌劃。通過本論文的撰寫，幫助濟南偉民實業總公司通過合理納稅籌劃，提高企業經濟效益，增強企業競爭力。
  18. Because the unreasonable system increases and consumes the huge cost in enterprise ' s economic activity, this essay applies to the theory of new system economics to analyze the evolution that the market main body takes place during the process of finding the new demand and new useful resource. around reducing trade cost it also analyses to improve private enterprise system environment and set up science rational modern enterprise system to develop the potentiality of private economy and make more contribution for the economic construction of our country

    由於不合理的制度增加耗費企業經濟活動中的巨額成本，本文針對我國私營企業靈活的機制和追求利潤的市場主體特徵，運用新制度經濟學的理論，分析市場主體在發現新需求和新的有用資源的過程中所發生的演化和經濟增長過程，圍繞降低交易成本展開分析如何來實現制度創新，改善我國私營企業發展的制度環境和建立更加科學合理的現代企業制度，適應社會經濟發展的趨勢，使私營經濟的潛力得到更好的發揮，為我國的經濟建設做出更多的貢獻。
  19. The first aspect is from the angle of the relationship of urban economy and real estate industry, and the method correlation degree analysis and industrial line analysis are used to discuss. the second part is from the angle of relation between real estate and urban planning, firstly it presents the basic theory of city planning, secondly it discusses the relative relation of real estate and urban planning, at the same time it construct the new vision of the coordination of real estate and urban planning. the third aspect starts from the point of relationship between real estate and urban sustainable development, at first it introduces the definition of sustainable development of city, then by introducing the definition of eternal effect it analyzes the relative relation between real estate and urban sustainable development, at last it gives some certain comments on the coord inative development of real estate and urban sustainable development from the angle of enhancing " life standard, changing consuming opinions and urbanization

    第一方面從房地產業與城市經濟關系的角度來論述，並運用了關聯度分析和產業鏈分析來加以論證；第二方面是從房地產業與城市規劃的關系的角度展開分析，首先闡述了城市規劃的理論基礎，其次論述了房地產業與城市規劃的互動關系，並構建了房地產開發與城市規劃協調發展的新格局；第三方面從房地產業與城市可持續發展的關系的角度來進行分析，首先闡述了城市可持續發展的內涵，其次引入外部性這一概念來論述房地產業與城市可持續發展的互動關系，最後就房地產業與城市可持續發展的協調發展進行了論述；第四方面從房地產業與城市社會發展的關系的角度來展開分析，從人們生活水平的提高、消費觀念的改善以及城市化發展的角度進行了簡要論述；第五方面介紹了大連市房地產業與城市發展的互動效應。
  20. Secondly, basing on the theoretical analysis to the model in customers purchasing behavior and brand selection, the paper, according to the characteristics of different segment markets as well as consumption classcs, standing at the angle of enterprise, theorctically explores how to make marketing strategies in limited markets, and gives a concise as well as empirical explanation by a variety of concrete cases, guined the primary idea how the real estate enterprises builds up the marketing strategics based on adapting to the features of buyer market, the real estate the thesis uses the methods of swot etc to analyse the strategic environment and the interior factors of chongqing longjingyuan real estate businesses. in the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterpriscs, combined with philip kotlers delivery value theory for customer

    本文首先對市場營銷管理的理論，特別是房地產營銷管理的特殊性、房地產市場發展的歷史和市場營銷管理的現狀進行了分析和總結，提出了本文的研究思路和以市場為導向的戰略理論指導思想。在本文運用的理論工具的指導下，應用市場調查理論、波特模型、市場細分理論，對本課題所處的市場環境，包括重慶市房地產市場和與本課題所在地區的宏觀經濟環境、區域環境、政策環境、城市規劃、行業環境以及消費者市場的收入水平、家庭結構、消費能力、消費心理、居住偏好、生活習慣等28個指標進行調查分析，對本課題的競爭環境進行了研究，提出了與本研究項目相適宜的市場需求和市場營銷機會，確定了項目要進入的目標市場。
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