行銷溝通組合 的英文怎麼說

中文拼音 [hángxiāogōutōngzǔgě]
行銷溝通組合 英文
marketing communication mix
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 溝 : 名詞1 （挖掘的水道或工事） channel; ditch; gutter; trench 2 （淺槽;似溝的窪處） groove; rut; furr...
  • 通 : 通量詞（用於動作）
  • 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 行銷 : be on sale; sell
  • 溝通 : link up; connect; communicate
  • 組合 : 1 （組織成為整體） make up; compose; constitute 2 （組織起來的整體） association; combination3 [...
  1. " china s international bearings and special equipment exhibition " adhere to strengthen international cooperation and promote the import and export trade, accelerate technological progress for the purpose, against the domestic and international market demand, corporate advanced display, technology sets and marketable products to help bearings, bearings, equipment, instruments and related products manufacturers. dealers and buyers to establish and develop a wide range of exchanges and communication, and for domestic bearings,

    「中國國際軸承及其專用裝備展覽會」堅持以加強國際間合作促進進出口貿易加速技術進步為宗旨，針對國內外市場需求，組織企業展出先進適用技術成套及適銷對路的產品，幫助軸承軸承設備儀器儀表及相關產品的廠家經銷商與采購商之間建立和開拓更廣泛的交流和溝通，為國內外軸承軸承設備及相關產品的製造商提供展示交流的平臺與合作的機會，同時為我國從世界軸承生產大國邁向世界軸承強國行列創造條件。
  2. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  3. The mobile communication technology progress has provided the new way for the enterprise information to be transmitted fastly and accuratly. therefore, this article based on the above viewpoint, the paper carry on the conformity with each kind of information system of the enterprise, by using communication timeliness and the mobility, establishes a real - time highly effective, safe, stable, product management system information platform which taking enterprise ' s product as the basic point and the product in the sale also is the supplier and the seller intermediary spot characteristic, through analysis each function of the system skeleton as well as research each function flow, the information determination and the grouping, the data warehouse definition and the optimization, might using migration such as cell phone, computer and so on. to complete the data exchange of the enterprise internal and external forms product information by computer, achieved the goal of promoting the enterprise internal and external forms information transmission, exchange and communication

    因此，本文基於上述的觀點利用通信技術的實時性和移動性，與企業各種信息系統進行整合，建立一個實時高效、安全、穩定的企業產品管理系統信息平臺構架，以企業的產品為基點和產品同時在銷售中又是供應商和銷售商的中介點的特點，通過對系統構架各項功能的分析以及各項功能在模塊中實現的流程、信息的確定與分組、數據倉庫的定義和優化等作了理論的研究，可以利用手機等移動便攜工具、計算機完成進行企業內外部產品信息的數據交流，達到促進了企業內外部信息的及時傳遞、交流和溝通的目的。
  4. Firstly, this paper discusses that the relationship between the enterprise and its customers should be a kind of two sides admitted and mutual communication relationship, then analyses briefly the factors of influencing customer relationship and gives some suggestions about how to create long - term relationship. secondly, it creates the indexes system of evaluating customer value on the basis of analyzing the existing evaluating content and methods and in consultation with marketing management and selling personnel of the enterprise and relevant experts, and uses fahp to evaluate weight of the indexes. thirdly, it discusses the method of customer portfolio, namely, it classifies the customers according to the current value and potential value, and offers the strategy of the customer classification management

    本文首先論述了企業與客戶之間的關系應該是一種雙方認同的、雙向互利的情感溝通關系，並對影響客戶關系的因素作了簡要的分析，在此基礎上對企業如何建立長期穩定的客戶關系提出了幾點建議；其次在對現有客戶評價的內容和方法進行分析、向企業的營銷管理人員和銷售業務人員以及有關教授咨詢的基礎上，建立了客戶價值綜合評價指標體系，並運用模糊層次分析法對各評價指標進行賦權；然後探討了客戶組合的方法，即按照客戶當前價值和潛在價值進行了客戶類別的劃分，在此基礎上提出了分類管理的策略。
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