行銷管理學 的英文怎麼說

中文拼音 [hángxiāoguǎnlǐxué]
行銷管理學 英文
marketing management
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 學 : Ⅰ動詞1 （學習） study; learn 2 （模仿） imitate; mimic Ⅱ名詞1 （學問） learning; knowledge 2 （學...
  • 行銷 : be on sale; sell
  • 管理學 : b08-management
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  1. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  2. Based on the economics, the management science and the statistics, the author researched the pattern of shareholding system transformation and the enterprise reforming of the china chem group which is one of large - scale state - owned material distribution corporation

    論文運用經濟學、管理學和統計學等方法，以中化供銷集團為研究對象，以該企業股份制改造為研究內容，對企業股份制改造的模式和企業重組問題進行研究。
  3. 1. the meaning of changchun tourism industry develop strategy research since reform and open, changchun ’ s tourism industry get compare rapid development especially during 15 planning, changchun entry into the country tourism and inland tourism number greatly increase, tourism earn foreign exchange and tour creation income conspicuously increase. concrete watch now travel economy magnitude quick increase,

    本文將綜合運用戰略管理學、市場營銷學、旅遊地理學、旅遊經濟學等基礎理論，採用理論研究和實證研究相結合、定量分析和定性分析相結合、對比分析和類比分析相結合的方法進行研究。旨在為長春市旅遊產業的進一步發展提供思路與對策，促進長春市旅遊產業長足健康的發展。
  4. In the achievement of digitalization, we have provided digital service of learning tasks and online download of learning tasks ; in addition, the combined digital service of administrative operation, marketing management, and audience service has successfully combined information system development and electronic procedures to provide easy access of each administrative service

    在推動數位化方面，主要提供展示廳學習單數位化服務，學習單提供網路下載服務；並結合行政作業、行銷管理、觀眾服務之數位化服務，開發資訊系統與電子化流程結合，提供各項便捷之行政服務。
  5. Then we develop a framework of intellectual capital management in sales administration of dx group enterprise. the framework mainly includes : to build the technical structure and organizational structure for knowledge management, to implement humane management, to simplify the sales organization structure and reengineer sales process, to classify customers and learn with them together to exploit their full value. the framework researched is an actual trial program implemented in dx group enterprise which has achieved much and could be a new sales management model for reference.

    將此智力資本管理的框架應用於dx集團營銷管理的實際案例，探討了一種在dx集團營銷管理中智力資本管理的模式：其一是在營銷體系中建立知識管理的技術平臺和組織制度結構，引入營銷知識管理；其二是實施人本管理，實現人力資本的增值，並確立人力資本產權；其三是簡化營銷組織結構，優化作業流程，實施授權管理；其四是對客戶進行分類管理，價值計量並建立與客戶共同學習的制度和機制，從而實現客戶資本的增值。
  6. On the base of marketing management theory and comprehensive strategy management model, the author collected much material and data on chinese macro - environment and cosmetic industry, then proceeded systematic summary and statistic analysis, carried out analysis on industry structure and industry competition state with porter ' s theory of competition strategy, then analyzed the external, internal and competition state of savaloe company as the example of small cosmetic enterprises with efe, ife and cpm tool respectively

    本文主要是實證研究，通過大量的查閱文獻、實地訪談、調研，廣泛運用所學的營銷管理理論和戰略管理分析方法，深入分析了我國化妝品行業的競爭結構、市場競爭態勢，同時，以賽維公司為例對中小化妝品企業內部優劣勢和營銷難點進行了分析。然後，通過對化妝品細分市場的分析評價進行中小化妝品企業的市場定位，並通過swot分析得出應選擇專家化營銷戰略。
  7. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  8. Shi - ming huang, meng - cheng chen, and hsiang - yuan hsueh, 2004, “ estimating web services reliability : a semantic approach ”, 14th international conference on pacific rim management ( acme 2004 ), chicago usa

    江明錦，黃士銘，莊菁怡，蔡季蓉，潘怡倫2004 ， 「以顧客觀點探討行銷與服務流程再造方法- -軟體公司為例」 ，第十五屆國際資訊管理學術研討會
  9. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  10. Furthermore, by establishing and using the concept of modern enterprise ’ s marketing ethics evaluation index, a synthetic index which can be used to evaluate whether modern enterprise ’ s marketing is ethical and how ethical it is, we can evaluate marketing ethics synthetically. with the marketing basic concept “ marketing process ” and the marketing management process logic, and based on the analysis to the main exhibitions of modern enterprises ’ unethical marketing behaviors, this paper establishes the modern enterprise ’ s marketing ethics evaluation model, which consists of eight

    借鑒市場營銷學中「營銷程序」這一基本概念，以營銷管理過程為邏輯，同時在對現代企業營銷非道德性主要表現分析的基礎上，能構建出一個包括營銷哲學道德性、營銷調研道德性、營銷戰略道德性、產品策略道德性、價格策略道德性、分銷策略道德性、促銷策略道德性和營銷管理道德性這八個營銷道德評價維度的「現代企業營銷道德指數綜合評價模型」和相應的指標體系及評價模式，並可以結合一個案例對其應用進行分析。
  11. The paper can be divided into four chapters : the first chapter introduced the background for app to carry on green marketing. in the first part, it expounded the theoretical basis for green marketing, including the emergence of green marketing concept, the details, characteristics and necessity for enterprises to develop green marketing ; in the second part, it presented the development background of app and its contribution in introducing green papermaking into china ; in the third part, it elaborated the strategic significance of green marketing for app, i. e. not only meeting the demand of enterprises ’ long - term development but also the demand of social development ; in the fourth part, it discussed the choice of app to invest in market and analyzed china ’ s market structure, raw material structure, development bottleneck and market opportunity of top - level paper

    再次，根據金光紙業的實際情況及綠色營銷的相關理論指導，對金光紙業開展綠色營銷提出了相關建議，包括:綠色產品研發、清潔生產、綠色產品推廣、綠色品牌的實施計劃等一套完整的綠色紙業計劃;通過產品線全面策略、專業化策略、延伸策略等進行綠色紙業產品組合策略實施並按照管理學上的「 5r 」操作原則實行全面管理和渠道管理;通過對各綠色營銷子系統的協調控制，以期達到綠色營銷整體績效最優;最後對金光紙業各品牌進行全面整合，使品牌資源累計共享，提高在市場上的競爭力。
  12. The thesis base on article of contemporary the viewpoint of enterprise " s strategy management theory, taking chen du oils & grains industrial ltd. as background, applying basic theory and elementary knowledge of economics. administration. managerial economics, human resources management supervision, market sales, financial regulation and so on scientific discipline. the thesis analyzing thoroughly the trade position this enterprise ranked, the organization framework, staff diathesis, installation and technical resource, product quality and market circumstances, economic state, competitive superiority and inferiority, opportunity and threaten, position as well as the confronted external environment, proceeding from the viewpoin of enterprise ' s strategy mangement theory, the thesis according to aforementioned base puts forward the development strategy conceivement of the said company in the following five years. the whole thesis takes enterprise ' s strategy management theory into consideration as well as the practice. it strives to combine theory with practice

    本篇論文在綜述當代戰略研究理論的基礎上，以成都糧油工業有限公司的實際發展現狀為背景，以企業戰略管理、管理經濟學、組織行為學、管理學、人力資源管理、市場營銷、財務管理等學科的理論為指導，對公司的組織結構，人員素質結構、財務狀況、設備資源和技術資源、市場狀況、產品銷售網路、市場產品品牌、競爭優勢和劣勢及面臨機會和威脅等作了全面分析分析，在此基礎上，探索性地構架了成都糧油工業有限公司在未來五年的企業發展戰略，並提出了相應的發展策略與對策建議。
  13. The article also makes a comprehensive evolution about the brand traits of famous international cosmetics as well as their marketing strategies and gives suggestions for domestic enterprises to improve their marketing. it also put forward the following points for solving the problems : ( 1 ) making full use of self - superiority and having a clear understanding about self - resources ; ( 2 ) making correct competition position. regional market choosing and market segmentation are crucial for taking market opportunities ; ( 3 ) choosing right orientation for the r & d ; ( 4 ) making objective and timely self - evolution ; ( 5 ) the manager of cosmetics enterprises must change the old sense and have a right viewpoint and fairly good capabilities, implementing scientific human resources management and establishing enterprise culture ; ( 6 ) implementing marketing and brand management

    本文對世界名牌化妝品及其營銷狀況進行了綜合分析評價，總結出提高我國化妝品營銷水平的途徑： （ 1 ）國內化妝品企業應發揮自身優勢，正確認識自身資源； （ 2 ）正確確定企業的競爭定位，明確界定企業的進入領域，實施市場細分和區域市場選擇策略，並以此獲得市場機會； （ 3 ）以科學的態度開發產品，樹立正確的產品研發方向； （ 4 ）正確、及時地評估自己； （ 5 ）化妝品企業經營者應改變經營觀念並具備較高的素質，對企業進行科學的人力資源管理和企業文化建設； （ 6 ）實施正確的營銷管理和品牌管理策略。
  14. Chow, tai - hwa and roger s. ahlbrandt ( 1995 ), ? marketing capabilities and managerial competencies, ? proceedings of 1995 ama - kma conference on marketing theory and practice, seoul, korea

    周泰華、耿勻（ 1996 ） ， ?行銷管理與智慧財產權關系之初探? ，第二屆中小企業發展學術研討會，經濟部中小企業處。
  15. The core curriculum consists of accounting, statistics, management accounting, general management principles, marketing management, personnel management, financial management, manufacturing and operational management, and information management

    核心課程為三計：會計學、統計學、管理會計；六管：一般管理、行銷管理、人力資源管理、財務管理、生產與作業管理、資訊管理。
  16. After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies

    筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。
  17. Main areas of interest and research : principles of marketing, buyer behavior, marketing strategy, marketing management etc

    主要研究和教學領域：市場營銷學原理、買者行為、市場營銷戰略、市場營銷管理等
  18. But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product

    在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。
  19. This paper tries to make a study on marketing strategic of real estate. firstly, this paper makes a detailed analysis on its current situation, segmentation and the selection of target market. by raising the simple and obvious x - y axis segmentation method, the real estate market is segmented into three categories, ramely, mature, potential and under cultivated markets. meanwhile, according to the investigation of tendency of several urban the real estate markets, developing theoretical mode of chongqing the real estate market is generally simulated. furthermore, all of the regional markets in our city are divided of regions : not - focused - on region, focused - on region and the region suitable for setting up the image of enterprises brand

    本文試圖運用市場營銷理論對一個具體的房地產開發項目市場營銷戰略的研究，達到「用理論指導實踐，在實踐中豐富和發展理論，為房地產市場營銷管理提供一套科學的、操作性強和行之有效的方法」的目的。本文結合房地產商品和房地產市場的特殊性，在重慶市房地產市場發展現狀和發展趨勢的背景下，用市場營銷管理的理論和方法，對重慶市龍景苑房地產開發項目的市場營銷戰略進行了研究。
  20. First, the swot method is adopted to analyze the advantage, disadvantage, chance and threatening existed in the cable marketing of shandong luneng taishan cable co., ltd ; then, adopt the systemic method, make use of the marketing management, strategy management, organizing behavior subject, financial management, human resource management, management communication, enterprise ethics learns, put forward the problem - solving creative measure - innovation of marketing concept, innovation of marketing organize, innovation of marketing method and the innovation of marketing products ; finally, carry out the guarantee measure - figuring the interior " changing " culture, actualizing interior marketing

    首先應用swot分析方法，對魯能泰山公司在電纜營銷中的優勢、劣勢、機會和威脅進行了分析，然後採用系統分析的方法，運用營銷管理學、戰略管理、組織行為學、財務管理、人力資源管理、管理溝通、企業倫理學等理論知識，提出了解決問題的創新措施?營銷觀念創新、營銷組織創新、營銷方法創新和營銷產品創新，最後落實保證措施?塑造內部「求變」的文化、實施內部營銷。
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