說服性廣告 的英文怎麼說
中文拼音 [shuōbìxìngguǎnggào]
說服性廣告
英文
persuasive advertisement-
The most common formulation of the message content in banking is rational appeal.
銀行廣告內容的最一般規律是要有理性的說服力。Based on the theories, the paper analyzes how english advertisement strategically observes or violates cp and pp, breaks down conventional and stereotyped language, and expresses the intentions of advertisers in different ways
從這一角度分析英語廣告策略性地遵守或違反合作原則或禮貌原則，遵守或打破語言常規，以不同的語言方式傳遞信息，以迎合消費者的心理，能達到說服消費者購買廣告產品的最佳效果。Chapter 1 is discussing the video and audio of tv how to effect the persuasion effect of advertisement, explaining the peculiarity of letting person deeply immerse in tv, explaining how to let person pay attention to the tv advertisement from the ignore, and explaining how to use the video and audio of tv
第一部分：電視廣告的傳播渠道電視讓我們重新進入信息傳播的聽覺和觸覺時代，電視的傳播渠道具有讓人深度捲入的特性。論文中提出，電視的特性改變了我們傳遞廣告信息的方式，電視廣告獨特的聲畫傳播渠道對廣告說服效果的影響巨大。This thesis divides the study of ad culture into two parts : external study - cultural ad and internal study - ad culture. internal study mainly discusses the question of individualist movement of ad, which is the base and beginning of external study. internal studyis also the field that this thesis will work on. after analyzing a seris of instructive theory that ad experts and ad companies hold. this thesis considers that the operation of modern ad bases on the grasp of the contradiction between production and consumption, which is the premise of the operation of ad. after this, the thesis discusses the questions such as the scientific character of ad ' s persuasion, the state in which medias run, and the essense of this premise
本論文認為廣告文化學的研究應該分為外部研究（文化之廣告）與內部研究（廣告之文化）兩部分，內部研究主要探尋廣告運動個性化的東西，它是外部研究的基礎和起點，也是本論文探討的范圍所在。論文通過對一系列廣告大師及著名廣告公司指導理論的梳理與剖析，認為現代廣告業的運作是建立在對生產?消費矛盾的把握之上的，這是現代廣告業運作的預設前提；在確認了這一前提之後，論文繼而探討了廣告是什麼、廣告說服的科學性、媒體運作的態勢以及這一預設前提的實質等一系列相關問題。分享友人