貼牌戰略 的英文怎麼說
中文拼音 [tiēpáizhànlüè]
貼牌戰略
英文
oem-
Use for reference foreign trans - corporation internationalized experiences is at hailer, glanz, etc. domestic large - scale enterprises succeed the distances of the internationalization go on the analysis of the detailed one, summarize out the internationalized successful mode of enterprise of our country : achieve the strategic mode of the card, stick the strategic mode of the card, achieving brand + to stick the strategic mode of the card
借鑒國外跨國公司國際化的經驗，對海爾、格蘭仕等國內大型企業成功國際化之路進行了詳細的的分析，總結出我國企業國際化的成功模式：創牌戰略模式、貼牌戰略模式、創牌+貼牌戰略模式。The basis of this paper is the research on what strategies the da company adopts in order to penetrate into the market. and that the market strategies that could be chosen by firms are various. the product eye contour mask has a bright future hence there exists a tense competition among firms. the da company, currently producing eye contour mask failed many times before to enter into the market. to solve the problem, this paper for the first time applies the method of philip kotler ' s market advantage competition1 to the analysis of moulding and setting up a brand of cosmetics
本論文的立足點是研究da集團採用何種戰略可以贏得市場，而市場戰略的選擇是具有多樣化的，根據目前眼貼膜市場空間大、競爭激烈的特點，針對da集團以前新品入市屢屢失敗的具體情況，本文採用了菲利普?科特勒的市場地位競爭理論的研究方法，創新地將市場地位競爭戰略作為一個階段性戰略應用於化妝品品牌塑造的關鍵階段，即通過指導一個化妝品單品成功地進行初期入市營銷，不僅使該產品取得市場競爭的勝利，打開市場局面，而且還要達到為olx打造強勢品牌奠定堅實基礎的目的。Jinjia company has a long history of working on clothing manufacturing in oem. after the elimination of textile & clothing quota in worldwide area, the potential of the whole clothing industry has the opportunity which release suddenly. the fast developing economy, the expanding domestic market and the strategy of western region development have brought great opportunity to the company
四川金嘉服裝有限公司是一家長期從事高級外貿服裝貼牌生產的製造型企業， 2005年全球紡織服裝品配額全面取消后，整個服裝業的出口潛力得到了突然釋放的機會，再加上我國經濟快速發展而導致的國內需求的不斷擴大以及國家西部大開發戰略的進一步實施等都給企業帶來了前所未有的發展機會。
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