understanding marketing 中文意思是什麼

understanding marketing 解釋
什麼是市場營銷
  • understanding : n 1 認識，了解，理解，領悟，理會。2 悟性，理解力，智力；【哲學】知性 〈opp reason〉。3 諒解；同情...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. Familiar with the local industry market and relevant operation process, be good at developing and managing distribution network, years of sales & marketing experiences and relative sales team building - up approach, understanding the logistic, aftersales service, credit control, financial administration ， etc

    熟悉國內工業市場運作流程，擅長開發和管理渠道資源，具備多年市場銷售和團隊建設經驗，了解物流配送，售後服務，信用控制及財務管理等方面的工作。
  2. Organize study tour to help fishermen gain better understanding and assessment of offshore fishing bases and marketing facilities

    安排海外考察團以協助漁民了解及對遠洋作業基地及相關銷售設施作出評估
  3. The main body, which includes 5 parts : in the conception section, first, it reknew the conception of both culture tourism and marketing position, in order to clear the concept and made it a guide of the whole article ; in the marketing section, next, it has studied on the world tourism market for its developing tendency and distinctive feature. it analyzed the present conditions of chongqing cultural market and also made prediction about it ; third, in the resources section, in the light of diversity, this part made a clear classification on chongqing cultural resources according to their characteristics ; the fourth part, in the product section, it give a position analysis about two things : the overall image, and the products of chongqing cultural tourism, and also made correlative strategies of them ; in the communicating section, fmally, it is mainly about how to communicate with tourism consumers, how to build up a good image of cq cultural tourism in their minds, and let them have a good understanding

    正文部分分為五個問題進行論述：首先對文化旅遊與市場定位的定義進行了重新認識，以求清晰概念，指導研究；第二，對世界旅遊市場發展的趨勢、特點和重慶地區文化旅遊市場發育現狀及開發前景進行分析和預測；第三，以差異化為劃分依據，對重慶地區的人文旅遊資源按其資源特色進行歸類簡括梳理：第四，對重慶文化旅遊的總體形象與重慶文化旅遊產品進行定位分析，提出了形象概念和產品定位的相關策略；最後，對如何利用有效溝通手段，在旅遊消費者心目中建立對重慶文化旅遊形象與重慶文化旅遊產品的良好認知，進行具體分析。
  4. Industry experts such as film director mr. lee lik - chee, marketing expert mr. daniel kong, information services department s mr. joe yiu, advertising veteran mr. tsang kam - ching and art critic ms. may fung were on hand to present a series of workshops and seminars so that participants could have a better understanding of what was involved in producing a television commercial. for regular updates, please visit the pco website at

    為了提高參賽者對拍攝廣告短片的技巧、創意思維，以及個人資料私隱的認識，主辦機構舉辦了一系列研討會、錄像工作坊和專家顧問講座，並邀請了著名導演李力持先生、著名市務顧問江燕來先生、政府新聞處姚中年先生、資深廣告人曾錦程先生，以及資深藝術家馮美華女士，向參賽者作詳細講解。
  5. It is hope that the strategy study illustrated in this essay can provide some experience for china ' s domestic companies and to some extent prepare them for mnc when they are ready to expand their international market, before entering scu for my mba courses, the author of the essay worked for 3 years in marketing department of corpration matsushita electric of china ( cmc ) and wuxi matsushita refrigerator corpration ( wmrc ), . the work there was an experience which familiar with the marketing strategy of japanese - funded companies, their management mechanism as well as china ' s electric appliances market. two year ' s systematic theoretic study gives the author a more profound understanding of the marketing strategies of modern corporations, and enable writer a better insight to the progress and drawbacks experienced by matsushita, by analyzing the growth of matsushita electric in china, the essay intends to reflect the fierce competition and development trend facing both foreign companies and famous domestic electric appliances producing companies

    在本文作者進入川大學習之前，曾在松下冷機有限公司（ wmrc ）營業部，松下電器（中國）有限公司（ cmc ）營業部門服務約三年，對于日資企業在華營銷戰略，管理體系以及國內家電行業現狀有著較為深刻的理解，通過近兩年在川大系統理論的學習，使筆者對現代企業市場營銷戰略有了更加透徹的理解和提高，對于松下冷機在華經營所經歷的挫折和成功有了更為深入的了解，本文試圖通過解析松下冷機在華成長的歷程，從側面反映出當前國外家電品牌和國內知名品牌在國內市場激烈的競爭狀態和發展趨勢。
  6. If we want to have an overall and correct understanding on marketing combinatorial theories, we should understand that in the past 40 years, in which respects have marketing combinatorial theories changed

    對營銷組合理論如要有一個全面正確的理解，就應了解40多年發展中，營銷組合理論在哪些方面發生了變化
  7. I am trying to design an program evaluation model according to my own experience and understanding of tv stations situations, and doing case analysis by rating and cai to prove the model for program evaluation, which can help tv station review their programs and do the relevant marketing work

    為電視臺在進行市場競爭分析、觀眾市場細分、頻道專業化評價、節目播后的評估，提供一些思路和模式，其目的是為了節目的營銷，從觀眾的角度和需求出發，使得節目的製作，購買編排播放等都能更好地與觀眾的需求對位。
  8. ( 2 ) through the comprehensive understanding of cost - effectiveness theory, it makes a thorough quantitative analysis on the cost and benefit of marketing combination factors and provides a measurable analytical model about the cost - effectiveness of marketing combination. furthermore, it analyses the model practically

    （ 2 ）通過對成本效益理論的全面認識，從定量的角度對營銷組合因素的成本和效益進行了深入分析，給出可以度量的營銷組合成本效益分析模型，並進一步對模型進行了實用性分析。
  9. Understanding that the internet is another vehicle for direct response marketing can potentially make you rich

    認識到因特網是另一個潛在工具使您可以直接反應營銷豐富
  10. During its research and application, it is found that crm systems contain volume of valuable spatial data and information that can be used for enterprise ' s service automation, better understanding of customer, marketing opportunities and potential customers ' s finding and decision - making, etc

    作者在研究的過程中發現， crm系統中存在著大量的與空間有關的數據，這些數據中蘊含著豐富的有用的信息，這些信息對于企業實現服務自動化、更好的了解客戶、決策支持等都發揮著巨大的作用。
  11. The program therefore stresses the balance between an understanding of the visual arts, the ideas and factors affecting them, and the development of managerial, marketing and financial skills. the students are prepared for the increasingly specialized opportunities in the fields of art management, art collecting, exhibition design, art marketing, art criticism, as well as appraisal and valuation of works of art

    本所的課程以藝術史、藝術行政與管理理論、以及藝術經營實務之訓練為三大架構，期望有系統地帶領學生依其旨趣與生涯規劃，分別在藝術管理、展覽策劃、藝術行銷、藝術評論等方面發展，並成為藝術管理的尖兵，帶動國內藝術風氣。
  12. The article also makes a comprehensive evolution about the brand traits of famous international cosmetics as well as their marketing strategies and gives suggestions for domestic enterprises to improve their marketing. it also put forward the following points for solving the problems : ( 1 ) making full use of self - superiority and having a clear understanding about self - resources ; ( 2 ) making correct competition position. regional market choosing and market segmentation are crucial for taking market opportunities ; ( 3 ) choosing right orientation for the r & d ; ( 4 ) making objective and timely self - evolution ; ( 5 ) the manager of cosmetics enterprises must change the old sense and have a right viewpoint and fairly good capabilities, implementing scientific human resources management and establishing enterprise culture ; ( 6 ) implementing marketing and brand management

    本文對世界名牌化妝品及其營銷狀況進行了綜合分析評價，總結出提高我國化妝品營銷水平的途徑： （ 1 ）國內化妝品企業應發揮自身優勢，正確認識自身資源； （ 2 ）正確確定企業的競爭定位，明確界定企業的進入領域，實施市場細分和區域市場選擇策略，並以此獲得市場機會； （ 3 ）以科學的態度開發產品，樹立正確的產品研發方向； （ 4 ）正確、及時地評估自己； （ 5 ）化妝品企業經營者應改變經營觀念並具備較高的素質，對企業進行科學的人力資源管理和企業文化建設； （ 6 ）實施正確的營銷管理和品牌管理策略。
  13. As limited by the short experience and lack the support of system marketing understanding, this essay is far away from perfect, at the same time this essay has not discuss the role of modem information technology on the marketing data treatment and marketing executive etc. these issue should be continually learnt in future study and workin

    但由於筆者對于理論知識及其應用研究的時間較短，同時缺乏完整的邊緣學科知識體系的支持，所以本文尚有諸多不完善之處。另外，本文沒有在現代信息管理技術對市場信息處理及對營銷執行的支持方面詳細闡述，這些問題要在以後的工作中不斷完善和發展。
  14. The understanding of concepts of vegetable industry system and international competitiveness of vegetable industry is helpful to identify main factors affecting vegetable industry, which include basic production elements, demand factor, transportation cost, scientific technology, industry organization, and marketing

    第5章在界定蔬菜產業體系的基礎上，對影響蔬菜產業競爭力的主要因素進行了辨識，包括：要素條件；需求因素；運輸成本；科學技術；產業組織和市場營銷等。
  15. The author had been working for chongqing electric furnace co., ltd for years and has a very deep understanding of its production and marketing

    筆者曾在重慶電爐股份有限公司工作多年，對公司的生產、經營有一定的認識。
  16. Based on a case study, this study will contribute to understanding of the " experiential marketing " and " experientil value " on the customers of sport & health clubs

    摘要本研究旨以個案運動健身俱樂部其顧客體驗現況與顧客消費特性，探討體驗行銷理論運用於運動健身俱樂部顧客體驗價值的可能性，以及二者間之相互關系。
  17. Drucker said that the purpose of marketing lies in the full understanding of customers so that product or service can cater for the needs of customers. the recent development of marketing science has focused on the pursuit of customer satisfaction

    管理學家彼得?德魯克曾指出：營銷的目的在於充分認識及了解顧客，以使產品或服務能適合顧客需要，縱觀營銷學近年來的發展歷程，其核心都在於追求顧客的滿意。
  18. Students of this program are expected to gain knowledge of advertising ; skills in planning, creating, making and issuing of advertising ; skills in marketing and skills in information analysis and processing ; understanding the law and regulations of china in advertising ; knowledge of skills in public relations ; understanding current stage and trend of chinese and global advertising industry

    本專業學生主要學習馬克思主義基本原理、廣告學的基本理論與基本知識，接受廣告策劃、市場營銷策劃和操作實施等基本能力訓練，掌握廣告實施與經營管理的基本知識與技能。
  19. Understanding marketing from the viewpoint of customers

    從顧客角度解析體驗營銷
  20. This article obtained from the analysis middle service basic meaning, has analyzed the middle service classification, the characteristic and the significance, has analyzed the state - owned commercial bank middle service development condition environment, through summarized in our country commercial bank middle service developing process to know lacked, the innovation ability insufficiency, the variety few, the legislation imperfect, the service charge is unreasonable and so on a series of questions, in view of commercial bank ' s actual condition, proposed the commercial bank had to enhance the understanding as soon as possible in the development middle service, to consummate the management mechanism, the strengthened product development, the implementation effective market marketing, consummates the talented person raise mechanism, the adjustment charge standard, guards against the market risk the corresponding strategic measure

    本文從分析中間業務的基本含義入手，分析了中間業務的分類、特點及意義，分析了國有商業銀行中間業務發展的狀況環境，通過總結我國商業銀行中間業務發展過程中認識缺乏、創新能力不足、品種少、立法不完善、服務收費不合理等一系列問題，針對商業銀行的實際狀況，提出商業銀行在發展中間業務上必須盡快提高認識、完善管理機制、強化產品開發、實施有效的市場營銷、完善人才培養機制、調整收費標準、防範市場風險的相應戰略措施。
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