夥伴創新中心 的英文怎麼說
中文拼音 [huǒbànchuàngxīnzhōngxīn]
夥伴創新中心
英文
bpic-
Study on process of the core enterprise ' s cooperative partner selection in tech - innovation network
技術創新網路中核心企業合作夥伴選擇過程研究At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages. internal abilities, the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile, it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status, it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment, enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises. finally, the paper gives suggestions on organization structure system innovation, human resource management and exploitation, market management, quality management, information construction in the course of the enterprise strategy being implemented
首先回顧了戰略管理理論的發展演變歷程；然後通過對該公司的宏觀環境、行業競爭態勢以及企業的優劣勢、內部能力等方面的分析，在此基礎上提出了適合該企業發展的戰略? ?專注于活塞產品的研製、開發、生產、銷售的單一經營戰略；充分發揮企業現有的在營銷、品牌方面的優勢，選擇積極進攻類型的市場領先者戰略作為其基礎戰略；並且提出了依託來自日本和德國的先進技術，培育企業在活塞產品設計、開發方面的新的核心競爭力的思路；根據產品市場的具體狀況在不同的產品線上分別採取成本領先及差異化戰略獲取和保持競爭優勢；加快產品結構調整，擴張柴油機活塞的生產能力；與實力強大的國內外主機企業建立戰略協作夥伴關系；最後對企業戰略實施中的組織機構、制度創新、人力資源管理與開發、市場營銷管理、質量管理、信息化建設等重要問題提出了自己的見解和建議。
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