整合營銷組織 的英文怎麼說

中文拼音 [zhěnggěyíngxiāozǔzhī]
整合營銷組織 英文
integrated marketing organization
  • 整 : Ⅰ形容詞1 （全部在內; 完整） whole; all; complete 2 （整齊） neat; tidy; orderly Ⅱ動詞1 （整理; 整...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
  • 織 : 動詞（編織） knit; weave
  • 整合 : commensuration
  • 營銷 : marketing （ma）
  • 組織 : 1 （組織系統） organization; organized system 2 （組成） organize; form 3 [紡織] weave 4 [醫學] [...
  1. Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically

    在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。
  2. Moreover, theoretical studies of risk - avoiding in consumer credit have never gone hand in hand with those of banks " marketing, thus, it is necessary to have the two questions com bined in one theoretical study, probing on and proving the close relationship between them. in the meanwhile, marketing mechanisms and organizational structures should be built in a way coordinated with risk control and fit for consumer credit business of the commercial banks

    在對于消費信貸營銷與風險控制之間協調關系的理論證明基礎上，筆者在對我國商業銀行信貸組織結構分析后，嘗試在商業銀行消費信貸宏觀管理層面設計較為理想的與風險控制協調的消費信貸整體市場營銷機制結構，並結合設計圖，進一步討論在開展消費信貸業務中營銷策略與風險控制的協調方式與結合點。
  3. This thesis elucidates and analyzes the current and prospective competition background including the corresponding reasons, and reveals the rigorous challenge of haec. as for the countermeasure of marketing management, this thesis sets about from illustrating the environment and inner resource of haec, and demonstrates how to create satisfactory circumstance for haec by advanced marketing theory and successful practice, such as ameliorating training and stimulating system of talents, etc. besides, haec should pay more attention to set up strategic league with other organizations or corpora tions in order to create better marketing management environment

    同時通過家電企業之間以及家電企業與其它企業或組織之間的戰略聯盟來優化我國家電企業營銷管理的外部環境；在家電企業內部，在塑造優秀營銷團隊的同時、通過以信息技術作為支撐的電子商務戰略，配合建立和完善科學規范的營銷管理流程來提高企業資源的利用效率，優化價值鏈，從而整合企業內部的營銷管理資源，為全面提升我國家電企業營銷管理水平創造積極的條件。
  4. This thesis clarifies the development course of household appliance enterprises of china ( haec ), and summarizes the characteristic and evolution tendency. it elaborates the qualitative and quantitative method to expound the principle and index system for evaluating marketing management situation ( mms ) of those haec. furthermore, it employs a typical instance analysis to the evaluating method so as to deduce the actual mms of haec

    在營銷管理對策的探討上，本文對我國家電企業的營銷管理環境進行整合以優化家電業產業組織結構，提出了通過國家改進營銷管理人才的培養模式和激勵機制、完善我國家電企業的產權治理機制，為企業的營銷管理創造良好的外部條件。
  5. With the development of electric power industry reform, the customers are showing more demands in power quality, reliability, convenience and the whole process of service. however, as an invisible product, there is still no systematic research about its strategy, organizational structure and its hrm. no more are its promotion, marketing concept establishment and the capital arrangement

    但是作為沒有形式產品的電力商品如何進行增供促銷，供電企業如何樹立完整的營銷理念，建立營銷戰略思想和完善的營銷組織體系，在市場營銷活動中如何進行合理的人力資源配備和資金安排等，都沒有比較系統的研究和探討。
  6. After making sure that refocusing strategy is the same with the company, the study analyzes external environments and interior conditions of the company. then there is a judgment of industrial development, and refocusing strategy is brought forward, including actualizing industry conformity, going along with organization reforger, adjusting management structure, and parceling the wealth reasonably. in the end, the paper gives a suggestion : deepening enterprise reformation, establishing modern enterprise system ; adjusting operation overall, upgrading industrial capability ; going along with organization reforger, founding industrial parts ; going along with capital operation, achieving low - cost outspread ; using unusual resources, going along with dummy operation ; creating advantage relatively, building flat roof to become a useful person ; changing management mode, inaugurate " many - win " phase ; building enterprise culture remain with the company

    本文在對歸核化戰略在該公司的適用性作出肯定判斷的基礎上，對其發展的外部環境與內部條件進行了歸納，同時分析了其主要產業的發展態勢並作出基本的戰略判斷，提出了實施產業整合、進行組織再造、調整經營結構、合理配置資源為主要內容的歸核化戰略思路，並勾勒出了該公司實施歸核化戰略的主要舉措：深化企業改革，建立現代企業制度；整合產業項目，提升產業實力；實施組織再造，建立事業部制結構；進行資本運作，實現低成本擴張；利用獨特資源，進行虛擬運作；創造比較優勢，構築成才平臺；創新營銷思路，開創「多贏」局面；建設具有攀鋼企業公司特質的企業文化。
  7. First, based on investigation and analysis on real estate background and the actual situation of jiangbei real estate development company, the problems and the foundmental root causes existing in the operation management are found out. secendly, according to the requirements of modern business management theory and modern enterprise system, a business management model with quality management being the core is put forward by comparing and analyzing several management models, and selecting one management model as the major with multiple management models existing. based on this, the author has designed the main frame for the management model, completed organizational structure designing, department function and work position describing, work flow and work process designing, establishment of regulations, and formed the organizational structure of the management model. in addition, the varies important management actions, including human resources management, quality management, financial management, marketing management, information management, are analyzed and studied in order to enrich and improve the content of the management model. finally, the author has also put forward the measures and requirements to ensure the effective operation of the management model

    首先，在調查研究的基礎上，通過對房地產行業背景和江北房地產開發公司現狀的分析，找出公司現行狀態下經營管理中存在的問題和困難，並分析原因，查找根源；其次，根據現代企業管理理論和現代企業制度的要求，通過對幾種較為流行的管理模式的分析比較，選擇以一種管理模式為主，多種管理模式相結合的方法，提出以質量管理為核心的企業管理模式；在此基礎上，對管理模式進行整體性的組織設計，完成組織結構設計、部門職能制定和崗位描述、工作流程及工作程序設計、規章制度體系的建立等工作，構建管理模式的整體框架；另外，針對各項重要的管理活動，如人力資源管理、質量管理、財務管理、營銷管理和信息管理等，分別進行分析研究，以充實和完善管理模式框架的具體內容；最後，為確保管理模式順利、有效地運行，明確提出「完善公司內部治理機制，健全公司外部治理機制」的保障措施和具體實施步驟。
  8. This measures are, namely, to set up parent - subsidiary company system in chinese tobacco group head office, to unify technique development, to unify the arrangement of the cigarette productivity, to increase the brand concentration, to unify the build of the cigarette marketing network and the logistic sending system, to unify the fund management, to unify the strategy measures to reasonably arranging tobacco resources, so as to promote the overall ability of chinese tobacco head office to compete, all in a bid to build china tobacco ' s core competency

    然後，本文從戰略與環境及資源能力相匹配的角度，規劃了中國煙草總公司集團化經營的基本運作模式和組織結構調整方案，提出了增強中國煙草總公司競爭能力的戰略措施，即：組建母子公司體制的中國煙草集團總公司，統一進行技術研發，統一進行卷煙生產力布局，提高品牌集中度，統一進行卷煙營銷網路和物流配送體系建設，統一進行資金管理，統一進行煙葉資源合理配置等戰略實施措施，進而全面提升中國煙草總公司的核心競爭能力。
  9. In order to clear up these causes, i proposes vendor centrally managed inventory mode and design operational steps to implement this mode, including business structure reorganizing and functional department integrating ; constituting strategic partnership with core vendor ; information system ' s building ; combining of the third part logistic and self - support logistic ; distribution network redesigning. finally, this article establishes a mathematic optimal model to find out the number and locations of inventory transferring centers

    針對這些問題，論文提出了供應商集中管理庫存的模型，並且對神龍公司實行供應鏈管理庫存進行了模式設計，包括組織結構重組，職能部門集成；與核心分銷商建立戰略夥伴關系；信息系統建設；第三方物流與自營物流相結合的配送體系；整車物流網路的再設計。
  10. In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing

    本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。
  11. At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages. internal abilities, the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile, it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status, it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment, enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises. finally, the paper gives suggestions on organization structure system innovation, human resource management and exploitation, market management, quality management, information construction in the course of the enterprise strategy being implemented

    首先回顧了戰略管理理論的發展演變歷程；然後通過對該公司的宏觀環境、行業競爭態勢以及企業的優劣勢、內部能力等方面的分析，在此基礎上提出了適合該企業發展的戰略? ?專注于活塞產品的研製、開發、生產、銷售的單一經營戰略；充分發揮企業現有的在營銷、品牌方面的優勢，選擇積極進攻類型的市場領先者戰略作為其基礎戰略；並且提出了依託來自日本和德國的先進技術，培育企業在活塞產品設計、開發方面的新的核心競爭力的思路；根據產品市場的具體狀況在不同的產品線上分別採取成本領先及差異化戰略獲取和保持競爭優勢；加快產品結構調整，擴張柴油機活塞的生產能力；與實力強大的國內外主機企業建立戰略協作夥伴關系；最後對企業戰略實施中的組織機構、制度創新、人力資源管理與開發、市場營銷管理、質量管理、信息化建設等重要問題提出了自己的見解和建議。
  12. This article raises 2 viewpoints in the improvement thinking session : by means of the customer - orientated marketing strategy, the author not only puts forward the improvement thinking to increase the operation efficiency and integrate the non - industry business unit into two departments : b2c and b2b so as to serve customers more efficiently. but also suggest to build the customer relationship management ( crm ) which focuses on customer ' s needs. through two mechanisms : simple way and web - style management system, you are able to build automatic management system to coordinate the operation of three fundamentals : customer, competition and brand

    本文在改進思考中有針對性地提出了exxonmobil潤滑油部進一步改進的兩點思路，即用「以客戶為中心、以全方位滿足顧客個性化需求為內容」的客戶導向營銷理念來優化市場營銷組織機構，提高組織營運效率，將非工業潤滑油業務部門整合為b2c部門和b2b部門，以實現客戶導向營銷理念中貼近客戶、服務客戶的宗旨；而且還進一步提出了建立客戶關系管理的兩種改進方案：簡易型和基於web形式的管理系統，使企業在客戶、競爭、品牌三要素上協調運作，在客戶服務、市場競爭、銷售及支持方面形成彼此協調的全新的關系實體，以增強企業的核心競爭力。
  13. Brands marketing, great events planning and producing, including stage design, lights design, write and direct and perform planning etc

    從事品牌整合營銷、大型活動策劃和活動製作，包括項目策劃、組織實施；舞美、燈光、編導和演出的策劃、創意等。
  14. Firstly, integration is implemented within the company : the integration of internal resources ( creating new profit increase points ), the integration of product by technical innovations, the integration of franchise distribution network ( setting up an alliance system ), the integration of concepts ( opening professional training classes ) and the integration of capital ( making a new breakthrough on both the length and the width of industry chains )

    公司必須針對自己的優勢和劣勢進行改革，以便充分發揮優勢，扭轉劣勢，在競爭中立於不敗之地。新世紀公司2003年引入整合營銷，一是對公司的內部進行整合。整合內部資源創造新的利潤增長點；技術創新整合產品；建立加盟制度整合特許經營；整合觀念建立學習型組織；整合資本實現產業鏈長度和寬度的新突破。
  15. As one of the biggest ratepaying and monopolization company, shanghai tobacco group business developing is always having its staid and system method. but along with the government limitation to the tobcaoo industry and the entry to the wto organization, shanghai tobacco company should arrange its resource and has its own reasonable and efficient strategy to adapt to the new market. the thesis first analyze the tobacoo industry and market, then combined with shanghai tobacco group ' s present condition, design its price

    作為我國的納稅大戶和專買專賣體制下的集團公司，上海煙草（集團）公司（以下簡稱集團公司）的營銷經營發展一直處於一種穩定、有序的狀態，但國家對煙草行業的限制和中國wto組織的加入，使得集團公司必須充分分析自己的優勢和劣勢的前提下，將企業的有效資源合理的進行整合，形成一套合理的企業經營營銷戰略，與市場經濟進行有機的結合。
  16. It ' s important to make out exact developing strategy with full consideration and clear guideline in order to achieve continuous successful development of runde group. based on theories of strategic management including core competence of the corporation and competitive advantage, the growth - share matrix and marketing management theories, we studied the external and internal environment and actual condition of each business, research resources owned by each sub - company. derived form swot analysis for individual business, we worked out the exact developing strategy choice for each business and get the developing strategy for the whole runde group in near future

    本論文通過綜合運用「市場增長率?相對市場份額矩陣」分析方法、現代企業戰略管理的競爭優勢理論、核心競爭力理論以及營銷管理的市場細分，產品生命周期理論等的原理和知識首先對潤德集團正從事和準備從事的主要業務分別進行各業務的發展戰略分析，包括必要的背景介紹、宏觀環境分析、競爭分析以及內外部資源分析等，對每個業務進行swot分析，總結出不同業務的發展戰略規劃，最終綜合得出該集團的戰略發展綱領，發展目標，與之相適應的組織結構調整，戰略的實施措施及實施戰略目標需注意的關鍵環境和關鍵成功因素，以達到整合業務能力提高企業的整體競爭能力和綜合管理能力，取得該民營集團的長足發展。
  17. In the end of the text, specific opinions and suggestions have been raised about the implementation plan of strategy including change of organization and adjustment of production method, sales concepts sales strategy and products structure, according to the result of analysis combining with the target and task of company in the near future and long time period

    最後本文結合企業中長期目標和任務，根據戰略分析的結果對企業戰略的具體實施方案如組織結構的變化以及生產方式、營銷理念、營銷策略、產品結構的調整等提出了具體的意見和建議。
  18. Since 1980s, many enterprises in western developed countries have adjusted the competition relation strategically under the pressure of violent competition, and cooperate competition has replaced opposite competition. as an innovation of an organizational behavior, strategic alliance and integrated marketing have become an important access to strengthen the competition edge of modern enterprises

    20世紀80年代以來，西方發達國際的企業迫於強大的競爭壓力，紛紛對企業競爭關系進行戰略性調整，以合作競爭取代對立競爭，以整合作戰取代單兵作戰，戰略聯盟、整合營銷作為企業組織關系的創新，已成為現代企業強化競爭優勢的重要途徑。
  19. Firstly, the author briefly introduced the defination of marketing and the marketing modes described by international top 10 famous masters including 10p ' s marketing, organizational marketing, intelligent marketing, humanized marketing, rational marketing, brand marketing, practical marketing, relationship marketing, online marketing, and integrated marketing

    首先簡略介紹了什麼是營銷，以及10位世界著名營銷大師的營銷方式，包括： 10p營銷法，組織營銷學，智慧營銷，人性化營銷，理性營銷，品牌營銷，實踐營銷，關系營銷，網路營銷，整合營銷。
  20. Although marketing theory and concept have been put into practice, these banks are still far lagging behind in marketing concept, marketing mechanism and the employ of marketing strategies and means, compared with their experienced foreign counterparts. the manifestation of such gaps includes the weak awareness of overall marketing, the imperfect marketing organization and mechanism, the lack of a uniform strategic planning and a definite marketing positioning, the immaturity of true r & d mechanism and market pricing mechanism for financial products, the unsystematic use of promotion means, the unsatisfactory effects of mix policies used, the inefficiency and irrational structure of distribution channels, the imperfect distribution technology, the imperfect information system and the incompetence of marketing team

    近幾年來，實踐中雖然已經引入了營銷理論和觀念，但是跟國外先進銀行相比，在營銷觀念、機制和營銷策略、手段運用方面總體上還尚存在較大差距，主要表現在整體營銷意識不強；營銷組織和機制不健全；缺乏統一的戰略規劃和明確的市場定位；尚未形成真正的金融產品研發機制和市場定價機制；在促銷手段的運用上較為零散，對組合策略運用效果不勝理想；分銷渠道效能較低，結構不合理，技術上有待于提高完善；信息系統不夠完善；營銷隊伍素質有待進一步提高等等。
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