消費者心理學 的英文怎麼說

中文拼音 [xiāobìzhěxīnlǐxué]
消費者心理學 英文
journal of consumer psychology
  • 消 : 動詞1 （消失） disappear; vanish 2 （使消失; 消除） eliminate; dispel; remove 3 （度過; 消遣） pa...
  • 費 : Ⅰ名詞1 （費用） fee; expense; expenditure; dues; charge 2 （姓氏） a surname Ⅱ動詞（花費; 耗費） ...
  • 者 : Ⅰ助詞1 （用在形容詞或動詞後面 或帶有形容詞或動詞的詞組後面 表示有此屬性或做此動作的人或事物） 2 ...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 學 : Ⅰ動詞1 （學習） study; learn 2 （模仿） imitate; mimic Ⅱ名詞1 （學問） learning; knowledge 2 （學...
  • 消費者 : [生態學] consumer消費者市場 consumer market
  • 消費 : consume; consumption消費城市 consumer city; 消費貸款 consumer loans; consumption credit; 消費方式...
  1. Based on the fruits of social psychology, this study introduces a new moderate variable " self - congruity " to interpret adolescents ' conformity, non - conformity and counter - conformity consumption behavior

    本文以我國城市青少年為研究對象，在社會心理學研究成果的基礎上引入了一個新的干擾變量自我一致性，用於解釋廣泛存在於青少年消費者中的從眾、不從眾和反從眾行為。
  2. Form vision and feeling psychology is the bridge which connects products designer to consumers. the paper accepts the theory of gestalt psychology and sums up several methods used to design electric products used in house

    形態視知覺心理是溝通消費者與產品設計師橋梁，論文采納了格式塔心理學原理，運用形態視知覺心理歸納、總結了家電產品造型設計的幾種方法。
  3. Manufactured the excellent products and founded the fashion life that is our dealing faith. after several years effort, we have developed. after registration, we are awarded emphases enterprise by experiment zone in jul 2001 ; medun - smal scale enterprise guangdong in dec ; science technology progress in jul 2002 ; jieyang famous trademark in jan 2003 ; passed is09001 2000 international quality system authentication ; in may, nation quality trustworthy products and the national consumer satisfaction of the quality service unit ; in jan a quality price trustworthy unit ; in mar, the enterprise being faithful to its contract keeping promise ; in apr, elected as the director unit by guangdong home appliance manufacturers ; in oct awarded china excellent medun - smal scale science enterprise ; in apr. elected as the director unit by jieyang excellent medun - smal scale enterprise sodality

    注冊成立後於2001年7月被試驗區評為「重點企業」 ，同年12月被廣東省科學技術廳授予「廣東省民營科技企業」於2002年7月獲試驗區「科學技術進步獎」 2003年1月被揭陽市工商行政管理局授予「揭陽市知名商標」 ，同年4月通過is09001 ： 2000國際質量體系認證，同年5月被中國產品推廣評價中心授予「全國質量信得過產品」 ，同時被中國產品質量申訴外授予「全國質量服務消費者滿意企業」 ，同年6月被揭陽市物價局揭陽市技術監督局授予「價格質量信得過單位」於2004年3月被揭陽市政府授予「守合同重信用企業」 ，同年4月被廣東省家電商推選為理事單位，同年10月被評為「中國優秀民營科技企業」 ，並在北京人民大會堂參加表彰大會於2005年4月被揭陽市民營企業依法維權聯宜會推選為理事單位。
  4. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  5. Aesthetic appearance is one of the most important criteria used by consumers in judging clothing wear performance. bagging is a kind of three - dimensional residual deformation that deteriorates garment appearance during wear and caused dissatisfaction. to understand the psychophysical mechanisms of fabric bagging perception, a method of subjectively evaluating this behavior is developed by using a series of photographs taken from bagged fabric samples. both ranking and rating scales are used as the psychological scales. the two scales are highly correlated with each other, but the rating scale provides more information than the ranking scales and can indicate perceived differences between fabrics. a linear relationship between subjective perceptions and measured residual bagging height shows that perception of fabric bagging follows stevens ? power law. residual bagging height contributes up to 94 % of the total variance in the perception of fabric bagging. the rest of the variation may be attributed to anistropic behavior during the bagging process

    美觀是消費者日常服裝穿著功能中最重要的指標之一.起拱是一種外衣穿著中引起變化，令人不滿的三維殘余變形.一種主觀評價方法是從一系列起拱織物的照片來理解心理物理學規律，採用優劣排序等級和優劣評判等級兩種方法用於心理評價標度.這兩種等級互相間緊密相關，但評判等級比排序等級包含更多的信息，可以更好地區分出兩種織物間的差異.主觀評價結果與測量得到的殘余起拱高度之間線性相關，表明了織物起拱特性符合斯特藩指數定律.殘余起拱高度對織物起拱特性總方差的貢獻在94 %以上.其它可能是起拱時各向異性因素引起的
  6. Based on the superficially discussed issue of customer lifetime value, we suggest that customer subgroups with higher lifetime value should be selected as target of specific market strategy. finally, there are central algorithms described in detail and the analysis results of them as well

    論文對客戶價值分析也作了初步的探討，認為應將客戶流失預測群體中價值較高的子群體作為市場策略的目標群體，並結合消費者心理學的有關知識對客戶流失原因進行了簡單的分析。
  7. Subsequently, the dissertation classifies stakeholders in chinese enterprise into 3 categories from 3 dimensions ( voluntary, importance and urgency ) using investigation data. statistical analysis indicates that the stakeholders exist some significant differences in the three dimensions and the ten stakeholders can be sorted into 3 categories : core stakeholders including shareholders, managers and employees ; dormant stakeholders including suppliers, consumers, creditors, distri

    統計分析表明，企業中的各類利益相關者在這三個維度上是存在一定的差異的，從統計結果來看，股東、管理人員和員工是企業的核心利益相關者，供應商、消費者、債權人、分銷商和政府是企業浙江大學博士學位論文中的蟄伏利益相關者，而特殊利益團體和社區則是企業的邊緣利益相關者。
  8. This article intends to interpret the over - consumption phenomenon and the " mismatch " of economic growth and subjective well - being from a evolutionary psychology view, then proposes that for getting sustainable development, we ' d better re - understand the " conspicuous consumption " strategy which leads to over - consumption, and must rethink about the " view of progress " prevails in modern society

    摘要本文就當前社會中普遍存在並嚴重危及可持續發展的過度消費現象和經濟增長與主觀幸福感的「失配」現象從進化心理學視角進行了解讀，並針對前者提出應重新認識導致過度消費的炫耀性消費策略，針對後者提出應對當前主流的進步觀進行反思。
  9. A scientist who does research in economic psychology and who wants to predict the way which consumers will spend their money must study consumer behavior

    從事經濟心理學研究並想預測消費者如何花錢的科學家必須研究消費行為。
  10. 2. researching on innovation design method : based on the law of system evolution and de, combined with consumer psychology and relevant knowledge on product modeling methodology, and by analyzing a mass of electronic consuming products appearances, seven patterns and twenty paths of evolution is summarized, which direct the general trend of product appearances. an effective heuristic method for appearances innovation design of consumer electronic product is offered to designers

    2 .創新設計方法研究:以技術進化定律和直接進化理論為基礎，結合消費心理學及產品造型設計學的相關知識，通過對大量的不同年代的消費電子產品外形的分析后，總結出消費電子產品外形演變的7種進化模式與20條進化路線，這些模式與路線指明了消費電子產品外形的進化方向，為設計者提供了一套外形創新設計方法。
  11. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  12. This research aims at a special consumer segment, i. e railway passenger, and delves into the characteristics of their consuming psychology and behavior in the perspective of consuming psychology and consumer behavior, which consists of four aspects as follows : ( 1 ) make a summary of theory background on marketing psychology and consumer needs, with emphasis on advances of marketing theory, consumer needs and consumer satisfaction

    本研究從消費心理學和消費者行為學的角度出發，對特殊消費者群體? ?鐵路旅客的消費心理與行為特徵進行深入研究。主要包括四個方面的內容： 1對市場營銷心理和市場消費需求的理論背景進行總結，重點是消費者與市場營銷、營銷理論的發展、消費需要和顧客滿意度等。
  13. ( 4 ) identify the railway passengers " current needs accurately and precisely through the research on consumer behavior which helps to forecast their potential needs, understand those target consumers better, and position, segment the market in a scientific way. provide the consulting service in the view of consumer psychology for east china railway enterprise ' s marketing strategy and tactics

    通過消費者特徵的研究，更精細和準確地識別消費者的現實需求，預測消費者的潛在需求，更好地識別目標消費者，科學地進行目標市場定位和細分市場，為市場營銷策略的制定提供消費心理學的咨詢與指導。
  14. The fundamental theoretical framework of this dissertation is the " stimulus - response " model of psychological behaviorism. the author applies this model into the apparel - buying behavior and proposes the " systematical integrated model " in the apparel consumption decision - making. the author tends to find out the correspondent relationship between the different buying behaviors and their characteristics through the newest technique of data mining - - hybrid machine learning ( hml ). therefore, three sub - models on apparel consumption will be established

    本研究的立足點是心理學行為主義學派「刺激? ?反應」理論在服裝消費行為決策過程中的延伸，並在購買者行為模式的基礎上提出了服裝消費決策行為系統整合模型，筆者試圖通過系統整合的思想，採用數據挖掘的最新技術? ?混合機器學習（ hybridmachinelearning ，簡稱hml ）力圖找出具有不同購買反應的人群特徵的對應關系，即通過hml對所採集的數據庫的運行及其分析，構建上海地區服裝消費在「購買產品及其數量選擇」 、 「購買地點選擇」和「購買者確定」三個子模型，從而勾勒上海家庭服裝消費決策行為系統整合模型。
  15. The supply and demand theory, competition based on price and non - price theory, discrepancy products and competition structure theory, consumer ' s action theory and mentality expectancy theory all are important theory sources of commercial bank marketing theory

    西方經濟學的需求理論、價格與非價格競爭理論、產品差異化和競爭結構理論、消費者行為理論、心理預期理論均是商業銀行營銷理論的重要理論源泉。
  16. The appliction of basic principles of ergonomics in the packaging field and some problems of the packaging engineering were discussed, for example, the dimension design of handholds stripped, consumer holding, unlocking and physiological request when using packaging and psychology request when purchasing products

    摘要文中通過人類工效學的基本理論對包裝工程設計中的一些問題進行了初步探討，如包裝提手窗的尺度設計，消費者執握、開啟、使用包裝時的生理要求，以及在購買產品時的心理要求等。
  17. Wuhua hotel is the three - star hotel which is under the jurisdiction of the group company of goods and materials of henan and managed by global tour hotel management co., ltd. of henan. hotel lie in no. 38 wuwei road of zhengzhou, adjoin the political, economic, cultural centre of henan, easily accessible, the geographical position is superior. since hotels are open, successively honoured with the three - star star hotels concerning foreign affairs, the whole province and welcomed honorary titles such as the hotel by consumers the most, national best star hotel, outstanding star hotel of henan province, etc. first in trade passes iso9002 quality system authentication hotels in the national hotel. if we inherit " scientific management is customer - focused ", quality first ", gain trust from friends and guests with meticulous service

    物華大酒店是隸屬河南物資集團公司的一家三星級酒店，由河南環球之旅酒店管理有限公司管理，位於鄭州市緯五路38號，毗鄰河南政治經濟文化中心，交通便利，地理位置優越。酒店開業以來，先後榮膺三星級涉外星級酒店全省最受消費者歡迎酒店全國最佳星級飯店河南省優秀星級飯店等榮譽稱號全國飯店行業首家通過iso9002品質體系認證酒店。我們秉承「科學管理，賓客至上，品質第一」的宗旨，以精心的服務贏得了各界賓朋的信賴。
  18. A popular means for grouping consumers by psychology is with values and lifestyles ( vals ) research

    心理學上研究群體消費者比較流行的方式是關于價值觀和生活方式（ vals ）的研究。
  19. In recent 20 years, according as the increase of chronic diseases, such as cancer, diabetes mellitus, cardiovascular disease, the change of medical therapeutic patterns and the consumer ' s medical seeking attitude, in addition to the development of holistic body / mind / spirit care, complementary and alternative medicine ( cam ) has increasingly become a more popular trend

    摘要隨著人類各種慢性疾病，例如癌癥、糖尿病、心血管疾病等的增加以及醫療型態和消費者求醫態度的改變，加上全人身、心、靈整體照顧理念的興起，這近二十多年來，輔助與另類醫學已有日漸普及的趨勢。
  20. By using technology evolution theory, a core tool of triz method, this paper is devoted to appearance innovation design of electronic consuming products. in this procedure, we also take into account related knowledge including consumer psychology and products sculpt design to investigate its appearance evolution mode and path. a set of appearance innovation design rules is summarized and an mp3 innovation design system is constructed, which can provide designer a heuristic way to realize appearance innovation design

    本文以發明問題解決理論（ theoryofinventiveproblemsolving ， triz ）的核心工具? ?技術進化理論為基礎，結合心理學及產品造型設計學的相關知識，探索出關于消費電子產品外形的進化模式與進化路線，形成了一套支持外形創新設計的規則集，建立了一個針對mp3外形設計的創新設計系統，為設計者提供了一個有效的啟發式外形創新設計方法。
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