營銷反略 的英文怎麼說

中文拼音 [yíngxiāofǎnlüè]
營銷反略 英文
demarketing
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 反 : Ⅰ名詞1 （方向相背） reverse side 2 （造反） rebellion 3 （指反革命、反動派） counterrevolutionari...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 營銷 : marketing （ma）
  1. After studying american anti - dumping law, policies towards chinese goods and china ' s entry into wto, the author gives some suggestions on how to deal with american anti - dumping actions, including speeding up the reform of socialist market economy, strengthening the government ' s scientific administration of foreign trade, enterprises " marketing and administrative strategies, etc. particularly, the author suggests how to demurrer to the policy of surrogate country after p. r. c and u. s. a reach the agreement on china ' s entry into wto, how to make good use of wto membership and so on

    結合美國反傾銷法律、對中國的政策與實務以及中國加入世界貿易組織等新的歷史條件，筆者提出了我們應對美國反傾銷的幾點建議：加快社會主義市場經濟體制改革、加強政府對外貿工作的科學管理與規范管理、完善企業經營管理戰略等並提出一些具體的應訴策略。特別是對中美達成關于中國加入世貿組織的協議后，中國應如何對「替代國」政策進行抗辯，如何利用世界貿易組織正式成員資格，反擊對華濫用反傾銷等問題，提出了新的思路和方法。
  2. The purpose of this thesis is to find an adaptive marketing strategy under the current situation for s company and other egg chicken breeding farm through demonstration studying on s company and marketing theory studying. the thesis includes 4 parties. in part 1, it gives us a brief introduction of egg chicken breeding, the future tendency of egg industry and the marketing situation of s company

    本論文是在現代市場營銷學理論指導下，結合理論對s公司進行實證研究，反思s公司綠色雞蛋的市場營銷工作，通過對產品和市場的研究，重新進行市場細分，選擇目標市場，進行市場定位，從而制定出適應當前市場條件的營銷戰略和相應的營銷策略，對s公司的發展具有重要意義。
  3. Under the environment in which market economy is maturing and market competition gets intensified, most of the state - owned medical and pharmaceutical circulation enterprises failed to adjust their operation strategies according to the fast - changing markets. therefore, these companies reported decrease in their profit despite increase in their sales volume

    大多數國有醫藥流通企業在市場經濟的不斷成熟，以及競爭越來越激烈的嚴峻形式下，由於其對快速變化的市場環境缺乏預見和敏捷的反應，不能迅速地調整經營策略，企業銷量在不斷增長，利潤卻在不斷下滑。
  4. Chapter four focuses on the countermeasures against anti - dumping from the view of government and enterprises respectively. the following is the major viewpoints in the thesis : anti - dumping has developed into one of the major forms of trade barriers, which has its root deeply set into the economy and its internal features ; the backward managerial style of chinese enterprises constitutes the primary internal cause of the severe situation in which they have been suffering from anti - dumping ; the discriminating practices violate, in essence, the relative wto principles ; to break the anti - dumping barrier, the chinese government should straighten out the export practices, build up trade and business associations, and appeal to the wto dispute settlement body. as for enterprises, they should alter their marketing strategies and strengthen the cooperation with international business entities

    本文的主要觀點有：反傾銷自二十世紀下半期以來逐漸發展成為一種主要的國際貿易壁壘，有其深刻的經濟客觀需要以及自身的特點；中國企業普遍不存在對海外市場的傾銷能力，落後的經營管理方式是造成中國企業遭遇反傾銷制裁的主要內因；替代國制度從本質上講是違背wto反傾銷協議原則的；欲打破反傾銷封鎖，我國政府對內應整頓出口經營秩序，建立健全商會職能，對外應在研究吃透有關規則的基礎上積極向wto爭端解決機構申訴，以從根本上扭轉不利局面；企業應轉換經營思維，調整經營策略，積極應訴並加強國際合作，才能消除遭致國外反傾銷的內部隱患。
  5. It is hope that the strategy study illustrated in this essay can provide some experience for china ' s domestic companies and to some extent prepare them for mnc when they are ready to expand their international market, before entering scu for my mba courses, the author of the essay worked for 3 years in marketing department of corpration matsushita electric of china ( cmc ) and wuxi matsushita refrigerator corpration ( wmrc ), . the work there was an experience which familiar with the marketing strategy of japanese - funded companies, their management mechanism as well as china ' s electric appliances market. two year ' s systematic theoretic study gives the author a more profound understanding of the marketing strategies of modern corporations, and enable writer a better insight to the progress and drawbacks experienced by matsushita, by analyzing the growth of matsushita electric in china, the essay intends to reflect the fierce competition and development trend facing both foreign companies and famous domestic electric appliances producing companies

    在本文作者進入川大學習之前，曾在松下冷機有限公司（ wmrc ）營業部，松下電器（中國）有限公司（ cmc ）營業部門服務約三年，對于日資企業在華營銷戰略，管理體系以及國內家電行業現狀有著較為深刻的理解，通過近兩年在川大系統理論的學習，使筆者對現代企業市場營銷戰略有了更加透徹的理解和提高，對于松下冷機在華經營所經歷的挫折和成功有了更為深入的了解，本文試圖通過解析松下冷機在華成長的歷程，從側面反映出當前國外家電品牌和國內知名品牌在國內市場激烈的競爭狀態和發展趨勢。
  6. This part mainly depicts the market under - innovation product, the market innovation combination, the marketing innovation and the enterprise market innovation strategy. the following part discusses the relation between the organizational management innovation and the enterprise market innovation and introduces the new trend of the enterprise organization innovation, the content for the management innovation and the innovation background. in the fourth part, it brings forward the idea that we should turn over to think about the practice of exchanging the te chnology with china ' s auto industry market while making analysis on the country ' s auto industry market

    重點敘述了市場創新中產品市場創新組合和市場營銷創新和企業市場創新戰略；第三部分，論述了組織管理創新與企業市場創新的關系，介紹了企業組織創新趨勢、管理創新內涵和創新背景；第四部分，通過對我國汽車工業的市場分析提出了我國汽車工業市場換技術是值得反思的，對汽車品牌銷售提出了走多品牌專營的建議和設想；第五部分，介紹東風汽車公司載重車公司和汽車股份有限公司近幾年的市場創新實踐，佐證了市場創新對企業發展的重大意義。
  7. Strategic human resources brought to light many issues such as forced ranking or reverse discrimination in the workplace, while customer analysis helped me understand the intricacies of the science and psychology behind marketing

    戰略人力資源揭示了許多問題，比如工作場所的強迫排名或反向歧視，顧客分析則幫助我理解了營銷背後的科學與心理學的奧妙之處。
  8. And in the case study part, the writer intends to evaluate briefly the public - phone business development in dongguan telecom, and to discover the problems and the difficulties of the public - phone business in dongguan telecom. and finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in marketing management and strategic management, such as, the five - power analysis of market competition, swot analysis, stp strategy, 4p ' s marketing mix, competitive response model and so on

    案例分析部分主要運用市場營銷管理、戰略管理等方面的理論和實踐經驗，從東莞電信公司經營理念、東莞電信公話業務的競爭環境、 swot分析、 stp戰略、 4p 』 s營銷組合、競爭反應模式等角度進行分析，對東莞電信公話業務做出簡單評價，指出存在的問題，最後提出可操作性的營銷策略建議。
  9. As one private business is also analyzed, in chapter five, several pieces of suggestion about the innovation in the marketing strategies of private businesses are put forward, which include : conducting on - service training which can genuinely apply the theory of service sales into practical work ; cultivating high sensitivity demanded by the market ; maintaining a harmonious relationship among all related parties like the clients, suppliers, subcontractors and so on, establishing strategic union to pursue hi gh profit rather than expanding scale and consolidating internal marketing based on the iso system which can promote the breakthrough of internal bottleneck

    第五章民營企業營銷策略創新的幾點建議論述了本人認為的營銷策略創新的重點之處應在於:教育員工，真正將服務營銷的思想運用於工作中，把對市場要求的高靈敏度反應變為自己的工作習慣;經營好與客戶、供應商、分承包方等企業的各相關方的關系，建立戰略聯盟，追求高效益而非高製造規模;在150體系的基礎上作好內部營銷，以內部營銷為掣機帶動公司內部瓶頸的突破。
  10. The reflections and adjustments of marketing strategies of enterprises in recovery periods after sars

    恢復期企業營銷策略的反思和調整
  11. It involve in these concrete modes, adjust organizational structure according to enterprise goal, establish flat organizational structure, implement integration operating strategy mechanism, eliminate departmentalism, raise the rw company efficiency and strengthen the ability of fast reaction to market, and carry out business process reengineering, regard " order " as the principal line of business process reengineering, implement integration operating mechanism in product development and manufacture with marketing aspect, carry out " dumbbell " development strategy. simultaneously adopt humanism management measures, advocate employee to participate management, allow of personnel flowing, encourage teamwork, adopt competition and condemn mechanism to quicken human resource management innovation, attach importance to intangible assets management, meanwhile take advantage of modern information technology fully, quicken information building, adequately make information means to be used in enterprise management, all in all management innovation is necessary for rw company according to the change of customer and market competition, in order to raise enterprise core competition ability

    具體而言，要以企業目標為導向調整組織結構，建立扁平化組織，強調一體化運作機制，消除本位主義，提高組織效率和對市場的快速反應能力；實施業務流程重組，將「訂單」作為企業業務流程的主線，推行「研發、製造、營銷環節一體化」運作機制，實施「啞鈴型」發展戰略；同時實施人本管理，倡導員工參與管理、人員流動、團隊工作、競爭與淘汰等新機制加快人力資源管理創新，重視企業無形資產經營；同時充分利用現代信息技術，加速企業信息化建設步伐，實現企業管理全面信息化。
  12. In demonstration research, the paper analyzes supply and demand in real estate market, ? consumer behavior and competition product by way of real estate market survey in chongqing, and on the basis of survey, uses market subdivision method to select target market of project, and design product concept. at the same time it expounds making a product price, adjusting price, spreading advertisement, in the end through information feedback of marketing planning, o ne hand modifies market strategy, another hand testifies correct marketing planning in real estate development is necessary

    在實證研究中，通過對重慶區域房地產市場的實地調研，分析房地產市場的市場供給和市場需求、中高端消費者消費行為和競爭產品；並在市場調研的基礎上，運用市場細分的方法選擇項目的目標市場，進行產品概念設計；同時對產品的定價、價格調整、廣告推廣進行了詳實的闡述；最後通過營銷策劃的信息反饋，一方面修正營銷策略，一方面反證科學的營銷策劃在房地產開發過程中的必要性。
  13. Part three is the emphases of this thesis. the countermeasures of dumping about chinese goods were put forward from the viewpoint of both internationalization management and the technique of anti - dumping operation of chinese enterprises

    第三部分，是本文的重點，從企業國際經營的戰略層次和反傾銷的操作技術層次兩方面提出中國企業應對反傾銷的策略。
  14. Its mission is to analyze the demands for product distribution to the top market at the first stage when the products go into the market, control selling expenses, collect information feedback about the products, design the way how products are distributed to consumers, decide the capital orientation and the producers, learn of the demands for distribution denseness and so forth

    產品渠道策略是整個營銷系統的重要組成部分，它解決的主要問題有:產品上市場初期一線市場鋪貨要求、銷售費用控制、產品信息反饋、產品流向消費者、資金流向、生產者、產品的分銷密集要求等。
  15. The paper chooses 30 famous enterprises, which are national - known, certain scale and had ever deep influenced the economy or brought about bad influence, or the enterprises which reflects the common pattern of going on market company in rising bond market. using the scientific standards, the article generalizes the marketing failure factors as five sides : environment, marketplace, strategy, tactics and operation. the factors which result in the marketing failure are explored and analyzed in the aspect of marketing theory

    本論文以實證的方法，選取有一定規模、全國知名、在經濟生活中影響巨大或造成惡劣影響，社會反響強烈、或反映了我國新興證券市場上市公司某種普遍作法的30家知名企業為樣本，採用科學的方法，將影響企業營銷失敗的因素歸納為環境、市場、戰略、策略、運作五大方面，從市場營銷學的角度重點探討了影響企業營銷失敗的因素，並且對影響因素進行了分析，得出了這樣的結論：對企業營銷失敗影響最大的因素是策略因素，位列第二位的因素是戰略因素。
  16. During the process when chinese enterprises propel restructuring of state - owned enterprises, the following phenomena really exist : non - standardized control structure of some companies, governmental interference with appointment of senior management of the companies, and incomplete transformation of stock system, etc. legal status of collective enterprises, and ownership of equity are also the pressing issued to be solved

    論文重點研究了轉換企業經營機制應訴反傾銷的策略，一是完善企業法人治理結構;二是健全財務體系;三是調整企業經營戰略;四是規范外貿體系。同時也提出了政府和行業協會的應訴反傾銷策略。
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