integrated marketing communication 中文意思是什麼
integrated marketing communication
解釋
整合營銷傳播- integrated : adj. 完整的，完全的。 an integrated iron and steel works 鋼鐵聯合企業。 an integrated oil company 大型石油（聯合）公司。
- marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
- communication : n. 1. 通訊，通知；交換；信息；書信，口信，通報。2. 傳達，傳授；傳播；傳染。3. 交通，交通機關；聯系，連絡（設備）。4. 【宗教】接受聖餐。
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Therefore, three aspects will be argued in this paper, which are the solutions to the present problems : 1. to reach a consensus on integrating by ways of wide propaganda ; 2. to perfect administrative systems by ways of active experimental implementation ; 3. to put forward the marketing mechanism by ways of communication and integrated resources
因此，一要加強宣傳力度，轉交觀念，消除推進延龍圖一體化的思想認識障礙；二要積極爭取試點，兩步并行，消除推進延龍圖一體化的行政體制障礙；三要搭建溝通機制，整合資源，突破推進延龍圖一體化的市場機制障礙。 -
In the recent years, various kinds of cars are produced, and the dissimilarities among them are much smaller than before. in order to seek the otherness among the products in the same level, a lot of car dealers begin to take the brand image as the center. they apply the imc ( integrated marketing concept ) to strengthen the contact and communication with customers
近年來，市面上的汽車種類推陳出新，產品間的差異性愈來愈小，為了在競爭激烈的市場上尋求同級汽車產品的差異化，許多汽車經銷商開始將品牌形象當成企業經營的重心，紛紛應用整合營銷來增強與消費者之間的接觸與溝通，本文研究的是汽車經銷商華錦公司如何應用整合營銷建立公司的品牌核心價值。 -
By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial
本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。 -
Explanation of integrated marketing communication
整合營銷傳播戰略評估指標體系研究 -
Transition of concept on integrated marketing communication
整合營銷傳播中的觀念變革 -
The mental influence model of integrated marketing communication
整合營銷傳播的心理作用模式 -
Probe into hospitals ' strategy of integrated marketing communication
醫院整合營銷傳播策略初探 -
Integrated marketing communication plan im
整合營銷傳播計劃 -
On the integrated marketing communication
整合營銷傳播探析 -
The communicative technology which is represented by the net of computer causes the birth of integrated marketing communication ( imc ), and its prompt and further development. this article studies and analyses the theory of the imc during the analyzing process, the marketing theory and its studying method are the trunk while the sociology, psychology and dispersion, are also mentioned
本文對整合營銷傳播理論進行了探討，在探討過程中，以營銷學理論和研究方法為主幹，同時結合社會學、心理學、傳播學的一些知識，對整合營銷傳播的有關問題進行了初步的探索。 -
With the development of the information technology, the integrated marketing and communication theory ( imc ) has been improving as a result of the market behavior, from " one voice, one image " to the measurement of customer investment returns and the evaluation of long - term brand equity
隨著信息技術的發展，整合營銷傳播的理論也在不斷演進和完善，從傳播「一種聲音，一個形象」到「客戶投資回報的測量和長期品牌權益的評估」 ，這都是市場行為的結果。 -
The study on model of integrated service marketing communication strategy
服務整合營銷傳播戰略模式研究 -
Integrated marketing communication is systematic theory, this theory combined systematic theory with marketing theory integate resourse which belong to enterprise or not to in order to improve share of market
摘要整合營銷傳播是以系統論為基本思想，這種營銷觀念將系統論與營銷理論進行很好的融合，整合企業內部、外部的資源，達到提高市場市場份額的目的。 -
The most outstanding feature of imc - integrated marketing communication is to uphold the consumption orientation, which aims at researching the need of media consumers. this has some common grand with the idea that audience should be ranked number one. taking the change of the society and new situation newspaper media face today into consideration
市場營銷，是一個應該適度借鑒的新概念，整合營銷傳播理論（ integratedmarketingcommunication - - imc ）最突出的特點是倡導消費者導向，這和報紙的受眾本位思想是共通的。 -
Integrated marketing takes integrating concept into marketing and management which emphasizes that all the marketing activities should be based on consumer demand, and which integrates all related activities and elements, and creates the largest customer value. integrated marketing puts forward 4cs concept : the largest customer satisfaction, the smallest running cost, the more convenient purchasing, the more efficient communication, and how to integrate corporation ' s value chain
本章主要介紹整合營銷的核心理論4cs理論：在綜合價值階段，企業的營銷活動必須從顧客需求出發，圍繞4cs ? ?顧客滿意最大化（ customer ） ，經營成本最小化（ cost ） ，購物便利化（ convenience ） ，溝通有效性（ communication ） ，來整合企業相關活動和要素，創造最大顧客價值。 -
Therefore, some scholars in western countries have come up with a new theory called integrated marketing communication ( imc for short )
為此，西方學者提出了一種新的營銷理論，即整合營銷傳播理論（ integratedmarketingcommunication ，簡稱為imc ） 。 -
The theory of marketing can be applied to some extend to the brand making of newspaper media. though the theory of imc - integrated marketing communication initially is for the marketing of business company
整合營銷傳播理論雖然是針對企業的營銷而提出來的，但是對于報紙來說，也具有重要的啟發與借鑒意義。 -
Dawnings promotes and boasts the four management communication concept of its products, they are : serving the network ; making alliance to provide integrated solutions ; the dawning services express and the suma i. e. the scalability, usability, manageability and availability of its servers to coincide with its product marketing and services support
曙光信息推出了四個新的產品傳訊理念：為網路服務集成方案聯盟曙光服務快車，及強調可擴展性scalability好用性usability易管理性manageability和高可用性availability的it s suma ，以配合公司產品推廣與服務支援。
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