比較廣告 的英文怎麼說

中文拼音 [bǐjiàoguǎnggào]
比較廣告 英文
comparative advertisements
  • 比 : Ⅰ動詞1 （比較; 較量高下、 長短、距離、好壞等） compare; compete; contrast; match; emulate 2 （比...
  • 較 : Ⅰ動詞1 （比較） compare 2 [書面語] （計較） dispute Ⅱ副詞（比較） comparatively; relatively; fair...
  • 告 : 告動詞（由上至下告知） officially announce
  • 比較 : 1 （對比） compare; compare with; contrast; parallel （with）; comparison; by comparison; in comp...
  1. Research on comparative advertising with the tendency to show off

    攀附性比較廣告探析
  2. Legal issues on comparative advertising

    比較廣告的有關法律問題探討
  3. Chapter 1 of this paper discusses the basic theory of comparative advertising

    第一章比較廣告的基礎理論。該章主要對比較廣告的基礎理論進行了研究。
  4. However, comparative advertising has negative influence on economy when it is against the legal rules

    然而，比較廣告對社會經濟的積極作用和消極作用並存。
  5. People " s puzzle and few scientific studies on comparative advertising make it essential for studying its theory

    當前人們對比較廣告的困惑和相關理論研究的不足，使得比較廣告之探討成為必要。
  6. At last, because our legal system of comparative advertising has many defects, we must revise our rules for comparative advertising, and try to make them perfect

    最後，針對我國比較廣告法律制度存在的諸多缺陷，本文對比較廣告立法的完善進行了探討。
  7. Illegal comparative advertisings are. mostly unfair competition acts. mislead act and defame act are the usual illegal comparative advertisings

    可以看出，不正當競爭行為是最主要的違法比較廣告行為，而誤導行為和詆毀行為則是違法比較廣告最主要、最突出的表現形式。
  8. With the sharper competition and the more eager needs of people to living transparency, comparative advertising becomes an important means of transport information

    市場競爭的日趨激烈，以及人們對經濟生活透明度越來越高的要求，使得比較廣告成為極為重要的傳播商業信息的手段。
  9. Chapter 2 is to discuss the rising and development of the ethnologic metropolitan newspapers. by way of quantity research and comparative study, we discuss the development of those newspapers from aspects of newspaper quality, background, contents and distribution and advertisement. we summarize their contribution for the development of the territorial newspaper

    該章主要採取實證研究、比較研究相結合的方法，從報紙本身、報業環境、報紙內容、發行、廣告等多角度切入對五區都市報的發展狀況進行了深入剖析，並對其對區域報業發展所做的貢獻進行了總結。
  10. Photos and videos are tougher to monetize, but we should expect that generic social networks might get into video sharing as soon as someone figures out profitable and clean way of making money in this vertical

    這兩者都沒有應用什麼復雜的技術而且簡單明了，但可能它們通過文字廣告所能獲得的錢途也比較有限。
  11. In order to provide a reference for the effective communication and dialogue between chinese and american culture, i try to do more across - the - aboard culture comprehension to advertising, acquaint commercial activity from the cultural perspective, aware the sino - us cultural interpenetration and integration from the commercial advertising mutual communication through the comparative studying of the 1990 ' s sino - us commercial advertising in my this article

    本論文試圖通過對20世紀90年代中美商業廣告的比較研究，對廣告做一個比較全面的文化解讀，從文化的角度去認識這種商業行為，從中美商業廣告相互的跨地域傳播去認識中美文化的相互滲透和融合，為中西文化的有效溝通和對話提供一種借鑒。
  12. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  13. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  14. On the law adjustment of china ' s comparative advertisement

    論我國比較廣告的法律調整
  15. On completing the comparative advertisement system

    論比較廣告制度的完善
  16. Comparison advertising is allowed by law if ( 1 ) the statements are true and ( 1 ) there is no gross misrepresentation of a part for the whole ? ?

    比較廣告只要（ 1 ）內容真實（ 2 ）並無刻意明顯的以偏概全的情形，並非法所不許。
  17. It seres directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to proide for export at competitie prices

    它（廣告）能夠直接幫助貨物以比較合理的價格被迅速分銷出去，因此可以（使公司）建立一個堅固的國內市場，同時也使以具有競爭力的價格提供出口變得可能。
  18. Illegal comparative advertisings may apply the forms of civil liability, criminal liability, and administrative liability. we must decide the compensation and suit actor according to the different acts

    違法比較廣告的法律責任包括刑事責任、行政責任和民事責任三種責任形式，而民事責任的賠償標準和訴訟主體，須根據實際情況確定。
  19. Firstly, discusses the definitions of three key words : “ comparing ” 、 “ competitor ” 、 “ congener competition products or service ”, which constitute the definition of comparative advertising. then analyzes the function and the risk of comparative advertising, at the end of this chapter introduce some normal forms of comparative advertising, which divided by different standards

    在該章的最後，對按照不同的標準劃分的比較廣告的一般形式:直接比較廣告&間接比較廣告、商品比較廣告&服務比較廣告、批評性比較廣告&依附性比較廣告，這幾類的比較廣告的概念進行了界定。
  20. Chapter 2 of this paper discusses the rationality and validity of comparing advertisement

    第二章比較廣告的合法性問題。
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