marketing management 中文意思是什麼

marketing management 解釋
商場管理學
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. Application of quot; cash account keeping system quot; in marketing management inside grass - root units

    在基層單位內部市場化管理中的應用
  2. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  3. The strategic marketing management of public library

    公共圖書館的戰略營銷管理
  4. Improving marketing level of tour ist product by applying after - marketing management

    用后營銷管理提升我國旅遊產品的營銷水平
  5. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  6. This system covers logistics management, sales management, marketing management, supplier management, customer management, order management etc. that are in relation to the core activities of sales enterprise

    系統涵蓋了銷售性企業核心業務相關的物流管理、銷售管理、市場管理、供應商管理、用戶管理、定單管理等內容。
  7. Constructing the experience marketing management system of realty

    構建房地產的體驗營銷管理體系
  8. Marketing management is the outcome of market economy. and it is a management study how to satisfy the customer, induct consuming and flourish the market

    營銷管理學是市場經濟的產物，它是一門如何滿足顧客需要、引導消費和繁榮市場的經濟管理學科。
  9. Expectation the future, we believe that we resort the leather and bag development production, marketing management and service experience, and the enterprising and mutual benefit team spirit, polovillae leather co., ltd and underneath brand of the development will certainly create a greater brilliancy

    展望未來，我們相信，憑籍自身多年皮具、包類產品的開發生產、營銷管理和高效服務的深蘊經驗，以及銳意進取、互助互利的合作精神，保羅威特公司以及旗下品牌的發展一定會創造出更大的輝煌！
  10. This thesis elucidates and analyzes the current and prospective competition background including the corresponding reasons, and reveals the rigorous challenge of haec. as for the countermeasure of marketing management, this thesis sets about from illustrating the environment and inner resource of haec, and demonstrates how to create satisfactory circumstance for haec by advanced marketing theory and successful practice, such as ameliorating training and stimulating system of talents, etc. besides, haec should pay more attention to set up strategic league with other organizations or corpora tions in order to create better marketing management environment

    同時通過家電企業之間以及家電企業與其它企業或組織之間的戰略聯盟來優化我國家電企業營銷管理的外部環境；在家電企業內部，在塑造優秀營銷團隊的同時、通過以信息技術作為支撐的電子商務戰略，配合建立和完善科學規范的營銷管理流程來提高企業資源的利用效率，優化價值鏈，從而整合企業內部的營銷管理資源，為全面提升我國家電企業營銷管理水平創造積極的條件。
  11. This thesis clarifies the development course of household appliance enterprises of china ( haec ), and summarizes the characteristic and evolution tendency. it elaborates the qualitative and quantitative method to expound the principle and index system for evaluating marketing management situation ( mms ) of those haec. furthermore, it employs a typical instance analysis to the evaluating method so as to deduce the actual mms of haec

    在營銷管理對策的探討上，本文對我國家電企業的營銷管理環境進行整合以優化家電業產業組織結構，提出了通過國家改進營銷管理人才的培養模式和激勵機制、完善我國家電企業的產權治理機制，為企業的營銷管理創造良好的外部條件。
  12. This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company

    本文以營銷管理為主要研究方向，在相關理論的指導下，以鄭州新視明科技工程有限公司的經營實際為背景，深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題，包括產品線深度、廣度不足；渠道管理不力；廣告投入不夠；促銷方式過于簡單；員工缺乏系統的營銷知識；最重要的是沒有一套系統的適合公司長遠發展的營銷策略。
  13. Part two, also the key argument of this thesis, focuses on the opportunities, challenges and the existing problems faced by the four major state - owned commercial banks in china when carrying out their marketing management strategies

    最後分析了商業銀行開展市場營銷的意義。第二部分，是本文的討論的重點，主要討論了國有四大商業銀行開展市場營銷面臨的機遇、挑戰。
  14. Marketing management is " the process of planning and executing conception, designing, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals " it is a key segment that directly embodies the competence of an enterprise and a process that creates exchanging opportunity to meet the needs of customers and the goal of the organization

    營銷管理是規劃和實施理念、商品和勞務設計、定價、促銷、分銷，為滿足顧客需要和組織目標而創造交換機會的過程，它是體現企業競爭力的直接環節。因此，在市場競爭不斷加劇、市場環境復雜多變的今天，如何培育、提升和評價自身的營銷競爭力水平是每一個企業都必須面對的重要課題。
  15. This paper used the theories of marketing management, financial management, supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel. in this research, through using market segment analysis, product life cycle analysis and gap analysis, we find hs company didn ’ t select the right market position, the present marketing channel pattern didn ’ t suit for the development and resource of hs company

    充分利用營銷知識、財務知識、供應鏈等方面的知識對hs藥業公司進行了全面分析，重點對其現有營銷渠道的模式進行了細致的研究。通過對hs藥業的市場細分、目標市場的選擇和定位的研究，以及hs藥業公司現有營銷渠道模式的匹配性分析，得出了現有營銷渠道模式不能適應公司發展的評價。
  16. In this text, it mainly studied about the marketing strategy and marketing management of high technique, in our country, there is a mistake idea that believe high - tech is a unique critical factor for business enterprise, but just as we can see, numerous high - tech business enterprises have been heartless eliminated from market under the situation of the technique is in the lead

    在社會上曾經存在著一種錯誤觀念，即認為在高技術企業中高技術是對企業起決定性作用的唯一因素，然而事實際上，正如經常我們可以看到的那樣，眾多的高技術企業在技術非常領先的情況下卻被市場無情淘汰出去了。
  17. An acceptable diploma from an agricultural or economic school or college, or equivalent ; and one years practical experience in either farming, fishing management, market or marketing management

    持有農業或經濟學校或學院所頒發的認可文憑，或具同等學歷，另加一年耕作、捕魚管理、統銷或市場管理的實際經驗。
  18. From the point view of system function, it covers the 9 greatest topics of customer development analyzing, business development analyzing, revenue analyzing, market competition analyzing, service quality analyzing, marketing management analyzing, vip customer analyzing, new business and data business development analyzing, cooperating service parties anal yzing. from the angle of system management it explains daily maintenance and administration, connecting to other systems such as the boss, and the indices management, of the sbma

    從系統要實現的功能上涵蓋了客戶發展分析、業務發展分析、收益情況分析、市場競爭分析、服務質量分析、營銷管理分析、大客戶分析、新業務及數據業務發展分析、合作服務方分析九大主題，從系統管理的角度包括了系統的日常維護和管理、系統與外部其它系統如boss的數據介面以及系統所用指標的管理等。
  19. On school and enterprise cooperation from the perspective of younger marketing management college

    從雅戈爾營銷管理學院看校企合作辦學
  20. On pedagogy of marketing management cases

    試論市場營銷案例教學法
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