渠道管理學 的英文怎麼說

中文拼音 [qúdàoguǎnlǐxué]
渠道管理學 英文
channel management
  • 渠 : Ⅰ名詞1 （人工開鑿的水道） canal; ditch; channel 2 [書面語] （車輪外圈）outer wheel3 [書面語]（盾...
  • 道 : Ⅰ名詞（道路） road; way; route; path 2 （水流通過的途徑） channel; course 3 （方向; 方法; 道理） ...
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 學 : Ⅰ動詞1 （學習） study; learn 2 （模仿） imitate; mimic Ⅱ名詞1 （學問） learning; knowledge 2 （學...
  • 渠道 : 1. （引水灌溉的水道） irrigation ditch; canal; channel 2. （途徑） medium of communication; channel
  • 管理學 : b08-management
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. The following findings are concluded in the historical and comparative analysis : in order to improve the school voucher policy in changing, complete laws, stable revenues, corresponding governmental administration and independent evaluations is indispensable. on the other hand, according to the particular context in china, maybe school voucher can be one of the possible solution to the following problems : balanced development of elementary education, the expansion of vocational high schools and then leading to the appropriate proportion of vocational high schools and common high schools, the increase of investment in private schools, the improvement of in - service teacher education, the guaranteed enrollment of the floating population ' s children

    本文從歷史的、比較的角度得出以下結論：為進一步完善長興教育券政策，完備的法令、穩定的財政投入、配套的政府管理與獨立的評估機制必不可少；在中國特定的社會背景中，教育券為促進基礎教育均衡發展、擴展職業高中與平衡普職高比例、拓寬民辦學校投資渠道、完善教師繼續教育培訓機制、解決流動人口子女就學等特定教育問題提供可能的解決途徑。
  3. The reform of highway construction management system is the requirements of establish the socialist market system and entering the wto. besides, it is essential to the development of highway construction and promoting the national economy and social development. based on the background of the national politics and economy system reform and analysis the problems in highway construction management, through research the organs, regulations, project management and financial systems in usa, uk, france, germany and etc., the paper described the necessity and importance of the reform from the view of economy globalization and put forward the reform ideas and contents as follows : transfer the power and duty which belong to the market scope ; enforce the laws and regulations and reinforcement ; establish the engineering sponsion and guarantee system ; build the highway construction market credit system by strengthening administration and supervision

    本文基於國家政治和經濟體制改革的宏觀背景，全面分析了我國公路建設管理體制中存在的問題，從國際經濟一體化和建立社會主義市場經濟體制的視角，闡述了改革的必要性和重要性，在分析研究了美國、英國、法國、日本、德國、丹麥等國家的交通管理機構設置、制度安排、項目管理和投融資體系的基礎上，對如何改革我國的公路建設管理體制進行了較深的研究和探索，提出了改革的基本思路和主要內容，即要按照責權一致的原則，轉變管理職能；按照依法行政的要求，完善法規，加強執法；適應國家投融資體制改革需要，擴大公路建設融資渠道；按照質量、效益的原則，建立科學的工程保證擔保體系；加強建設市場管理，建立公路建設市場的信用體系。
  4. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  5. There exist a great range of management problems such as regional segmentation, obvious effect of the planned economy, single investment channel and single governance subject

    摘要條塊分割、計劃痕跡明顯、辦學主體單一、投資渠道單一、學校內部管理滯后等問題是我國高等教育長期存在的問題。
  6. With human society entering the time of knowledge economy, the person of talent, especially the creative person, becomes the key of economic increment. comparing with prosperity of persons of talent in the time of three kingdoms, present china is faced with the predicament that persons of talent are scanty and use efficiency of hr is low. in this dissertation, from the angle of modern management philosophy and theory of hr management, i try to link with the new conditions of knowledge economy to specialize in the strategy of using persons of talent in the time of three kingdoms. the purpose of this dissertation is to solve the problems in the reality. i chiefly expound three problems in this dissertation. ( 1 ) i expound the legality of three political powers ( including wei, shu and wu ) in the time of three kingdoms. i think the legality of political power is very important in the process of employing persons of talent. ( 2 ) from the angle of the hypothesis of human nature and requirment - inspiring theory in the western management theory, i think if s important that the main leaders could judge a person ' s quality and appoint him properly in the process of hr management. ( 3 ) from the angle of the modern theory of centralization and authorization, i expound that zhu geliang did any thing himself had a bad effect on the government of shu

    相比於三國時期的人才興盛，當前的中國卻面臨人才缺乏以及人力資源利用效率低下的困境。在論文中，筆者試圖結合知識經濟的新形勢，從管理哲學以及人力資源管理理論的高度對於三國人才戰略作出專門的論述，希望能夠解決現實中的困惑。筆者在論文中主要論述了以下三個問題： （ 1 ）從政權合法性在延攬人才中的重要性以及贏得合法性的有效渠道等方面對三國時期魏、蜀、吳三個政權的合法性進行了分析； （ 2 ）從西方管理理論的人性假設以及需求激勵理論出發，對三國時期主要領導人物在人力資源管理理論中的知人善任的特點進行了分析； （ 3 ）對諸葛亮事必躬親的現代思考，在這一部分，筆者運用現代的集權和授權理論，結合現代的管理案例，對諸葛亮事必躬親所造成的嚴重後果進行了分析。
  7. With an aim to arouse public awareness on the protection of underground utilities ( gas, water, drains, power, telecom, etc ) and work safety in road excavation, a series of open competitions will be jointly organized by hong kong institute of utility surveyors ( hkius ), the hong kong the hong kong association for the advancement of science and technology ( hkaast ), and utilityinfo institute ( uti )

    為提高大眾市民保護地下設施（煤氣、水管、水渠、電纜、視訊等）及道路安全的認知，香港管線測量師學會、香港工程師學會安全工程專責事務委員會、香港科技協進會及香港工程網路資料管理中心現正聯辦一系列地下管線相關之大型公開比賽。
  8. This dissertation points out that under the knowledge economy and economic globalization, due to the implementation of market economy in china and the increasing demand for higher education, the government is under more and more pressure in developing higher education, therefore, strengthening the marketization reform will help raise fund from a larger variety of channels. through these efforts, we can also bring along the competition in higher education sector and improve the efficiency and management level in higher education, and thus bring the higher education sector onto the track of sound development

    本文認為，在知識經濟和經濟全球化條件下，隨著市場經濟的發展以及人們對高等教育的需求不斷地增長，加之政府負擔高等教育費用的壓力將越來越大，通過加大高等教育市場化改革的力度，可以從更多渠道籌措資金，並通過市場化改革促進競爭，提高高等教育辦學效率和管理水平，使高等教育走上良性發展的道路。
  9. This helps their long - turn lives, but there are some material problems : fund source is simplex ; compensation level is low ; it is hard for the farmers to find jobs ; many farmers " lives get worse, etc. on basis of reviewing advantages and disadvantages of this innovation ; referring to experiences of the world ; according to economics theories, from the aspects of rule insurances, insurance financing, zone plan as a whole, this text raises some strategies and ideas on how to solve the farmers " problems : short - turn interests, long - turn interests, real civilization, etc. during their being levied

    但這一做法存在著安置資金渠道單一，利益補償標準低，被征地農民就業困難，許多農民的生活水平下降等實質性的問題。本文在評價嘉興市「土地換保障」機制的優勢和不足的基礎上，借鑒國內外先進經驗，根據經濟學有關理論，從制度保證、保障資金籌措和管理、區域統籌協調等方面，提出了在土地徵用補償過程中解決被征地農民當前利益、長遠利益、以及實質性融入城市等問題的思路和對策。
  10. Paper regards the vegetables current situation as background, analyze our country and foreign vegetables marketing disparity of channel, combine the survey of existing vegetables marketing channels in wuhan, direct three main vegetables marketing channels : wholesale market, farm market, supermarket. finding the existing problem and the relation and conflict each other. have put forward the corresponding improvement measure : wholesale market as the tap of the vegetables marketing channel, in the face of sell smooth, fund shortage, facility simple and crude, communication way outmoded market that exist at present, must adopt with governed by law field, increase input, and scientific appraisal make their functions perfect further ; farm market as the vegetables marketing channel system of produce of foundation, should fully realize meaning in which the market have, dispel the restriction factor of market development, heighten the level, which manage and improve ; supermarket as the new member, should see clearly the existing problem in the hardware and software terms, utilize government microscopically policy support, strengthen self - building, make the new developing achievement state of competence develop better

    論文共五章：第一章是論文研究的目的和意義以及營銷渠道的主要理論和國內外的研究動態；第二章是國內外蔬菜營銷渠道分析及比較，以我國蔬菜產銷現狀為背景，分析了我國與國外蔬菜營銷渠道的差距；第三章是對武漢市蔬菜營銷渠道的現狀分析，主要是針對蔬菜批發市場、農貿市場、超市這三個主要渠道成員存在的問題及其相互之間的關系與沖突，提出了相應的改進措施；作為蔬菜營銷渠道龍頭的批發市場，面對當前存在的市場萎縮、銷售不暢、資金短缺、設施簡陋、方式陳舊等問題，必須採取以法治場、加大投入、科學論證的方法使其功能進一步完善；作為蔬菜營銷渠道體系基礎的農貿市場，應充分認識市場存在的意義，消除市場發展的制約因素，提高管理和革新的水平；作為蔬菜營銷渠道新成員的超市，要認清經營中硬體和軟體兩方面存在的問題，利用政府宏觀政策支持，加強自身建設，使這一代表先進生產力水平的新興的業態更好地發展。
  11. The disharmony between the graded administration system and the present tax and financial system ; 4. the inadequate investment in elementary education. hence this thesis brings forth the new compulsory education system in countryside : the compulsory education should be administrated by the central government ; the educational funds are invested by the central and local governments ; the headmasters in the primary schools and middle schools should be responsible for and in charge of the school

    分析認為，產生以上問題的主要原因：一是「分級管理」辦學體制責、權界限不清，影響農村義務教育健康發展；二是辦學層級太低，導致地方政府教育行為失范；三是現行財稅體制與「分級管理」體制不協調，遏制農村義務教育的持續發展；四是「分級管理」體制下各級政府間財力資源與義務教育責任的不對稱，導致投入渠道不暢。
  12. It seems very young and weak in comparison with the plentiful theories of sales channels construction and several decades " experience of management of foreign vehicle companies. our vehicle companies will be inferior to other foreign competition in the competition. so how to establish the scientific and efficient management mode of sales channels becomes one of the important problems with which domestic vehicle producers are faced

    同國外公司擁有的豐富的市場渠道建立的理論和幾十年的渠道管理經驗相比，顯得十分的幼稚和薄弱，使我國汽車企業在未來的競爭中處於弱勢，因此如何建立科學有效的銷售渠道管理模式成為國內汽車企業所面臨的重大難題之一。
  13. In " case study ", the author applies theories on management communication, organizational behavior, human resources management, economics, management, management psychology and so on, to analyze the importance of management communication according to the relationship of management communication and organizational operation efficiency. the factors affecting the organizational operation efficiency and the barriers on management communication are discussed in detail. formal communication and informal communication, the characteristics of communication channels are also analyzed, the effective communication solutions based on the special people are put forward, including forming the good atmosphere for communication, building up the trustful relationship, selecting the right communication ways and channels, etc., which can improve not only the people ' s job satisfaction, the efficiency of the people, but the efficiency of the organization as well and achieve the goal of organization more effectually

    案例分析部分，根據案例提供的素材和相關的資料，運用了管理溝通、組織行為學、人力資源管理、經濟學、管理學、管理心理學理論等知識從管理溝通與組織運作效率的關系來分析組織溝通的重要作用，探討影響組織運作效率的因素及有關管理溝通存在的障礙，分析了正式溝通與非正式溝通，各種溝通方式的特點，並根據特定的溝通人群的特點，提出了有效溝通的方法和對策，包括創造良好的溝通氛圍，建立相互信任的友好關系，選擇正確的溝通方式和渠道等，提高員工工作的滿意度，提高員工工作效率，進而提高組織運作效率，更有效地實現組織目標。
  14. The domestic medical equipment companies in middle and small sizes are disadvantaged in market competition because of many reasons, among which the disorder of distribution channel, the absence of systemic management of distribution channel and unsatisfied sales team management as well as the increase of sales expenses further has reduced the profit space

    而國內的中小型醫療器械公司由於多種原因處于競爭劣勢，其中市場銷售渠道混亂，沒有科學系統的分銷渠道管理，銷售人員管理不善，銷售費用節節攀升，更壓縮了利潤空間。
  15. The paper can be divided into four chapters : the first chapter introduced the background for app to carry on green marketing. in the first part, it expounded the theoretical basis for green marketing, including the emergence of green marketing concept, the details, characteristics and necessity for enterprises to develop green marketing ; in the second part, it presented the development background of app and its contribution in introducing green papermaking into china ; in the third part, it elaborated the strategic significance of green marketing for app, i. e. not only meeting the demand of enterprises ’ long - term development but also the demand of social development ; in the fourth part, it discussed the choice of app to invest in market and analyzed china ’ s market structure, raw material structure, development bottleneck and market opportunity of top - level paper

    再次，根據金光紙業的實際情況及綠色營銷的相關理論指導，對金光紙業開展綠色營銷提出了相關建議，包括:綠色產品研發、清潔生產、綠色產品推廣、綠色品牌的實施計劃等一套完整的綠色紙業計劃;通過產品線全面策略、專業化策略、延伸策略等進行綠色紙業產品組合策略實施並按照管理學上的「 5r 」操作原則實行全面管理和渠道管理;通過對各綠色營銷子系統的協調控制，以期達到綠色營銷整體績效最優;最後對金光紙業各品牌進行全面整合，使品牌資源累計共享，提高在市場上的競爭力。
  16. Basing on the above analysis and research and combining the practice of the hunan telecom corporation, this paper analyzes the ways to build a whole - range and multi - type telecom marketing - channel system in detail from three aspects : building the self - marketing channels system, the commission - marketing channels system and the combined - marketing channels system, including the telecom traditional business lobby, the telecom supermarket, the group and key customers sales service, the sales and maintenance unity, the rural branch office agency, franchise marketing, comprehensive customer service platform, the telecom transcribes strategic alliance, etc. meanwhile, in order to improve the sales ability and service level of the marketing channels, this paper holds that the telecom enterprises should strengthen the marketing staff construction, build a sound inspiration system and enhance the scientific management of the marketing channels, thus providing a strong support and guarantee for the marketing - channel construction and improving the loyalty of telecom enterprises " marketing channels

    在上述分析和研究的基礎上，結合湖南省電信公司的實踐，從建立自營渠道體系、代營渠道體系、聯營渠道體系三個大的方面，詳盡地分析了如何建立全覆蓋的、立體式的電信營銷渠道體系。包括大客戶營銷服務、營維合一、農村支局代辦、綜合客戶服務平臺、特許經營、虛擬經營、窗口營銷等。同時，就提高渠道的銷售能力和服務水平，提出應加強營銷隊伍建設，建立良好的激勵機制，加強對渠道的科學管理，從而為營銷渠道的建設提供強有力的支持和保障，提高電信企業營銷渠道的忠誠度。
  17. The marketing channel manages the circulation theories in the economics, the merchandise circulation theories, the trade cost economics and the marketing theories for foundation and source

    分銷渠道管理理論是以經濟學中流通理論、商品流通理論、交易成本經濟學和營銷理論為基礎和來源的。
  18. The author will study the collecting channels which should be managed by the governments in dealing with the public crisis information, mainly from the level of administrational management as well as combining with the author personal working experience, in order to supply the omni - directional and multi - layers information and channels for the theoretical and practical research fields, and to supply more comprehensive and objective information for the scientific decision - makings, therefore to resolve effectively the problem about the prediction, early - warning and precautions of the crisis

    作者主要是從行政管理學的層面，結合自己的工作實際，對應當由政府管理的公共危機信息的搜集渠道進行有效的研究，從而為理論界、實踐界提供全方位、多層次的信息搜集渠道，為科學決策提供更加客觀、全面的信息，以有效地解決危機的預測、預警、預報問題。
  19. The marketing channel management is a branch of marketing subject

    分銷渠道管理是市場營銷學的分支。
  20. In the traditional management of a library, the library elements refer to " books, people and rules " ; however, the author, based on that, takes, as an incision of the library elements, the " subject - dissemination - object " relationship from public relations, suggesting that the subject management of a library should treat the staff as its central part, which is constituted by the head librarian, secondary - level leadership and common staff members ( the staff excluded, the rest of the main part being books, cds, databases, cyber - information and library buikings ). the main emphasis in object management has also been shifted from the original " books " to the objects in library public relationship : the reading public, administrative public, news media public, inter - library public and community public. the tie between the library and the public lies in the transmitting media

    在傳統圖書館管理學中圖書館要素指的是「書、人、法」 ，而筆者在此基礎上將公共關系學中的「主體?傳播?對象」作為圖書館要素的切入點，提出圖書館主體管理以人為中心可細分為館長、中層領導及普通員工（其中除人以外的主體可分為圖書、光盤、數據庫、網路信息、圖書館建築等） ；對象管理重心也從原來的「書」轉變為圖書館公共關系的客體：讀者公眾、政府公眾、新聞媒介公眾、兄弟圖書館公眾和社區公眾；圖書館與公眾之間的聯系紐帶就是運用傳播媒介，筆者深入分析了各種傳播媒介的特點及其用途，為主體與對象之間建立合理、通暢而且是以雙向交流為特點的溝通渠道。
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