行為理論專著 的英文怎麼說

中文拼音 [hángwéilǐlúnzhuānzhāo]
行為理論專著 英文
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  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 專 : Ⅰ動詞（獨自掌握和佔有） monopolize; take possession alone Ⅱ形容詞（集中在一件事上的） concentrate...
  • 著 : 著助詞1. （表示動作的持續） 2. （表示狀態的持續） 3. （用在動詞或表示程度的形容詞後面, 加強命令或囑咐的語氣） 4. （加在某些動詞後面, 使變成介詞）
  • 行為 : action; behaviour; conduct; deed
  • 理論 : theory
  • 專著 : monograph
  1. In view of bearing capacity of the elastoplastic theory analysis, the author made a comparison between the achieved bearing capacity limit load pi / 4 of round base ( space problem ) and the limit load pi / 4 of bar groundwork foundation design ( plane problem ) from soil mechanics at home and abroad as well as foundation criterion, and explained why the value of formula in present design criterion from soil mechanics is inclined to be conservative. in the light of the author ' s many years experience of vibration test on the spot and the research work of relevant projects, the author worked over the dynamic pile testing of the bearing capacity of foundation and batholith, and gathered the parameter of dynamic analysis and testing. the author also talked over the difficult point of pile foundation design criteria in present batholith engineering world, i. e. the confirmation of batholith bearing capacity of pile end, from the following aspects : a ) confirmation of single axis counter - pressure strength of rock in house ; b ) f. e. m calculation of elastoplastic model ; c ) calculation of soil mechanics ; d ) deep well load test

    然後，對巖土工程領域至今尚未解決，甚至不為人注意的考慮地基變形的地基承載力問題進行了實用化的探討，提出了考慮地基變形的地基承載力上程計算方法；對基於彈塑性理論分析的地基承載力國內尚未見報道的空間問題得到了圓形基礎（空間問題）的承載力界限荷載p _ （ 1 / 4 ） ，並與國內外土力學專著及地基基礎設計規范中的條形基礎（平面問題）的界限荷載p _ （ 1 / 4 ） ，進行了對比，從而定量上解釋了目前設計規范引用土力學承載力公式值偏於保守的這一情況；根據本文作者多年從事現場地基工程振動試驗及相關課題的研究工作，本文以截頭錐模型模擬地基，對地基（巖基）承載力的動測法進行了研究，為各類地基（包括巖基） ，匯總了動力分析和檢測川的參數：針對日前巖土工程界應用樁基設計規范中的難點? ?樁端巖基承載力的確定問題，從巖石室內單軸抗壓強度確定、基於彈塑性模型的有限單元法計算、土力學計算及深斤載荷試驗四方面進行了深入討論；本文作者根據多年現場載荷試驗的工程實踐，對深井荷試驗裝置的核心部分? ?反力裝置，設計了側壁支撐反力加載系統，該加載系統具有實用、簡便、穩定及安個等優點。
  2. According to domestic relevant essays and works on this crime, related discussions mainly concentrated on this crime ' s composition characteristic, the form of crime intention and its time of emerging, the asserting of the purpose of illegal possession, the distinction between contract swindling and civil disputation, etc. there is fewer discussions on the concept, the difference between swindling and fraud, the nature of the behavior that swindle intention produced while the effective contract is fulfilled, the evaluation and analysis of the clause of the crime, etc. the author studied related essays and works carefully, then combining the theory of the contract lav and criminal law, to discuss the concepts of this crime, the judicial confirmation of this crime, the evaluation and analysis of the clause of the crime, etc. aiming at casting a brick to attract a jade

    從國內有關本罪研究的論文與專著來看，相關論述主要集中在本罪的構成特徵，犯罪故意的形式與產生時間，非法佔有目的的認定，合同詐騙與民事糾紛的區別等方面，而對本罪的概念，欺詐與詐騙的區別，在有效合同履行過程中產生犯意進而詐騙之行為如何定性，本罪條文評析等方面，尚探討不多。筆者在較詳盡地研讀有關論文、專著的基礎上，結合合同法理論與刑法理論，就合同詐騙罪的概念與特徵、司法認定、條文評析等方面展開論述，旨在拋磚引玉。
  3. This paper starts the research of the liquid floated pendulous accelerometer testing system according to the engineering. at first, this paper gives the brief introduction of the history and present status of accelerometer and its testing technology, the working principium and math model of the liquid floated pendu - lous accelerometer, and then, decides the binary width pulse force retrim loop as the design proposal of testing system, researches the transfer function of every part in the system emphasizly, analyses the stability of the whole accelerometer testing system from the angle of control theoretics by the open loop transfer function of system, and designed the correcting net, analyses the basal problems such as resolution, sampling restraint, precision and so on, designs the hardware testing circuits such as preamplification, band - pass filter, alternating amplifier, phase sensitive demodulatorn, pulse - width modulation, frequency scale circuit, moment current generator. finally, using the graphics program language labv - iew which is designed for testing field especially by ni accomplishes the solfware design of testing system, realized the testing functions

    首先對加速度計及其測試技術的發展歷史和現狀，液浮擺式加速度計的工作原理和數學模型等作了簡要的介紹，然後確定了以二元調寬脈沖再平衡測試迴路為設計方案，並從控制理論的角度進行了分析，著重研究了系統中各部分的傳遞函數，利用系統開環傳遞函數分析了系統的穩定性，同時設計了系統的校正網路;分析了二元調寬脈沖再平衡測試迴路的解析度、采樣約束以及測試精度等基本問題，並按照系統分析的結果設計了包括前置放大、帶通濾波、交流放大、相敏解調、脈寬調制、頻標電路以及力矩電流發生器等測試系統各部分硬體電路，驗證了電路的正確性，最後按照測試系統的要求，採用了美國ni公司專為測試領域所開發的虛擬儀器工具? ? labview作為測試軟體開發工具，利用該圖形化編程語言完成了測試系統軟體部分的設計，實現了測試功能。
  4. After demonstration we can get the main conclusions : there are notable positive relativity between audit fee and audtee ' s total assetses or subsidiaries, and auditor ' s scale ; while the audit opnion is not clean, audit fees are higher, but audit quality are n ' t increased that suggestes that independentance in chinese public audit market is negative. ; when auditors give special audit or consultations, they may demand more audit fees and their auditees may buy audit opinions ; there is pricing - cutting when cpa audit listed companies that need middle audit or special audit or consultations for the first time ; there is also a unprompted price bottom line in chinese public audit market, but audit quality is n ' t improved for it

    通過實證，得出的結論主要有：我國證券市場的審計費用和客戶資產、經營規模、事務所規模顯著正相關；出具非標準無保留意見的審計報告，審計費用較高，但審計質量並沒有提高；提供專項審計或管理咨詢服務的事務所收取的審計費用顯著偏高，上市公司有利用這些服務收買審計意見的行為；在有中期審計和專項審計或管理咨詢的公司，注冊會計師初次審計存在一定的「削價」行為；上市公司獨立審計市場自發形成審計價格下限，但沒因此促成審計質量自發的提高。
  5. In order to accomplish proper conclusions of state crime in particular cases, i discussed some concern theories of accomplice in state crime, especially indirect crime, identification crime, common intention, criminal purpose and the different connections of action patterns of accomplice

    但關于其共犯形態的專門性研究尚屬少見，為了實現司法實踐中對事態犯罪具體案件的正確認定，本文著力探討了事態犯罪共犯的相關理論，重點論述了事態犯罪的間接正犯、身份犯問題，事態犯罪的共同故意和犯罪目的問題，以及共犯行為方式的不同結合等幾個問題。
  6. In the background of the agricultural development in china, firstly, the asd and the factors that influence the sustainability of agricultural development are explained objectively and theoretically. secondly, based on the objective model of the agricultural development this paper uses delphi technique to establish the system of evaluation indicators for asd in china. thirdly, we make positive researches on the evaluation of asd according to the index system that has been formed

    首先，針對當前農業發展所處階段，對我國農業可持續發展及其影響因素作出客觀的解釋和理論概括，即著眼于「實際上是什麼」的分析；其次，從農業發展的目標模式出發，採用專家咨詢法設計評估指標體系，綜合集結專家意見確定各指標權重，即對農業可持續發展「應該是什麼」給出專家的價值判斷；最後，運用指標體系進行實證研究，評估農業發展可持續狀況，即為「實際是什麼」與「應該是什麼」的結合點。
  7. In the process of the system study, the knowledge in the domain of ship collision avoidance is analyzed and the collision mechanism, process and the tactic are studied firstly. and then, using the fuzzy mathematics theory, the fuzzy mathematical model of judging collision risk is built, which take into account of the factors such as ship maneuverability, visibility and so on. in addition, based on the expert system theory, a design method of ship intelligent collision avoidance expert system is put forward, and the frame of ship intelligent collision avoidance expert system is built

    在系統的研究過程中，首先對船舶避碰領域知識進行分析，並研究了船舶碰撞的原理、過程及對策；然後運用模糊數學理論，建立了一種評判碰撞危險度的模糊數學模型，該模型考慮了船舶的操縱性能、能見度等多種因素；接著根據專家系統理論，提出了一種船舶智能避碰專家系統的設計思路，並構建了一種船舶智能避碰專家系統的框架；最後以visualbasic6 . 0作為軟體開發平臺，設計了一種具有良好的可視化人機交互界面的船舶智能避碰專家系統軟體。
  8. Further studies on the doe does good to set the problem of that kind by offering realistic theories for our legislative and judicial circle, and is of great importance to establish the idea of balancing of interests, widen the realm of intellectual property rights, and promote the development of the patent law, even, in a sense, the whole intellectual property jurisprudence

    然而，各種各樣的專利侵權行為卻阻礙著專利法目的的實現，特別是等同侵權行為。深入研究等同原則，可以為我國立法界、司法界處理該類問題提供理論指導，對于拓寬知識產權研究領域、促進專利法乃至整個知識產權法學學科建設也具有重要的意義。
  9. All the data were analyzed by analysis of variance of spss, and it turned out some surprising and unexpected findings, which deviated from the original hypothesis : ( 1 ) chinese non - english - majored efl learners showed multiple perceptual learning modalities, which was the similar tendency with those in traditional classroom ; ( 2 ) although there was a slight decrease of the means of six instructional learning styles, there was no statistically change of the visual, tactile, kinesthetic, individual and group learning ; ( 3 ) however, there was a significant negative shift on auditory learning style of chinese non - english - majored efl learners, which was contrary to the originally hypothesis ; ( 4 ) after being analyzed as a moderator variable, gender played a significant part in the choice of instructional learning styles among chinese non - english - majored efl learners ; ( 5 ) within the group of female or male learners, it produced significant change in auditory, kinesthetic and group learning in female students while there was no significant change of all the six learning styles in male students

    而長期以來，研究者都是從理論的角度，對學習方式和計算機輔助教學進行研究，從實證角度的研究乏善可陳，基於此，本文運用定量研究的方法，著眼于調查研究計算機輔助教學對大學英語學生學習方式影響.本文以重慶大學來自8個專業的353名學生為研究對象，根據他們接受計算機輔助教學的時間長短分為三個組，進行問卷調查，對數據進行整理和分析，得出以下結論：大學英語學生傾向于多種學習方式；在六種學習方式中，有五種學習方式並沒有隨著在計算機輔助教學的環境而呈現顯著的變化；但在聽覺型學習方式上，出現了下降；從對性別的比較中，男生和女生在幾種學習方式上具有顯著的差別;而計算機輔助教學環境對男生學習方式沒有明顯的作用，卻對女生的聽覺型，體驗型和小組型學習方式有顯著影響。
  10. Although economic and population specialists and scholars both in abroad and at home have made extreme progress on research the question of rural labor since they studied it very long ago, as far as china is concerned, based on the following three aspects, firstly, the national condition of our country determined that the foreign theory such as lewis theory might instruct us but we ca n ' t use these theories without rectification ; secondly, in china, our research about this question prefer the qualitative analysis to the quantitative analysis ; thirdly, the research on the labor utilization and shift in this specific area, that is, in the mountainous rural area which covers 69 % of our mainland and occupies 56 % of population is absolutely scarce in present ? to make up for the three deficiencies, this paper selects the econometrics analysis, uses investigation data and by virtue of tsp software, establishes a model where shift labor is the dependent variable and the citilization ratio, industrial structure, the income gap between city and country, the rural infrastructure construction, the labor ' s aptitude and the population ' s natural growth ratio are the variableso through economic, statistical and econometrical test, the conclusion is attained : the income gap between city and country and the citilization ratio are the two most important fectors which affect the labor ' s utilization and shift in mountainous rural area -, the rural infrastructure construction and the labor ' s aptitude are the two relative important factors which affect the labor ' s utilization and shift in mountainous rural area while the rural industrial structure and the population ' s natural growth ratio are the two least important factors according to this, this paper puts forward several suggestions that the income gap between city and country, citilization ratio, rural education, rural industrial structure and agricultural mechanization should be carefully treated with on studying the question of labor utilization and shift in mountainous rural area. finally, this paper points to several suspending problems about this research in order to get the concern of specialist and scholars

    盡管國內外經濟和人口學方面的專家與學者很早就開始了對農村勞動力問題的研究並取得了極大的進展，但是，我國在研究農村勞動力問題時，基於三點：其一，我國國情決定了國外的理論例如劉易斯理論，雖然對研究我國的農村勞動力問題具有指導意義，但卻不能照搬這些理論；其二，從國內看，我國對該問題的研究重視定性分析而定量分析明顯不足；其三，缺乏對我國占國土面積69 、人口56的山區農村這一特殊區域內的勞動力開發利用及轉移的專門性研究。為了彌補這三個缺憾，論文採用經濟計量學的數量分析方法，利用實際調查資料，藉助tsp軟體，建立了以外出勞動力數量為被解釋變量，城市化率、農村產業結構、城鄉收入差距、農村社會基礎設施建設、農村勞動力素質以及人口自然增長率六個變量為解釋變量的模型，通過對該模型進行經濟學、統計學、經濟計量學三個方面的檢驗，得出如下結果：城鄉收入差距和城市化率是影響山區農村勞動力開發利用及轉移的最重要的兩個因素；農村社會基礎設施建設和農村勞動力素質是較為重要的兩個影響因素；而農村產業結構和人口自然增長率相對來說是較不顯著的影響因素。據此，本文提出了在研究山區農村勞動力開發利用及轉移問題時，應慎重對待城鄉收入差距、城市化水平、農村勞動力素質、農村產業結構、農業機械化五個問題。
  11. Some reasons to carry on the discussion on the sustainable development of gansu province subei mongolian autonomous county which is one of china ' s west edge minority areas are as follow : firstly, the minority areas are facing the economical sustainable development to choose again ; next, as for western minority area, this area has the remarkable representation, namely it not only belongs to west but minority community ; thirdly, due to my major is " chinese minority economy " my research on local economy sustainable development may provide some theoretical directions for other minority areas economy developments ; fourthly, i am relatively familiar with local related situation

    本文之所以對西部邊緣少數民族地區之一的甘肅省肅北蒙古族自治縣可持續發展進行探討是因為:首先，民族地區正面臨著經濟可持續發展再選擇;其次，對西部少數民族地區而言，本地區具有顯著的代表性，即它不但屬于西部而且還是少數民族聚居區;第三，本人的專業就是「中國少數民族經濟」 ，通過對本地區經濟可持續發展的研究為其他民族地區經濟的發展提供一些理論指導;第四，本人相對了解本地區的相關情況。
  12. Secondly, through the survey of expert and the methodology of key success factor ( ksf ), it concludes the concrete ksfs of air product and water processing facility product. the ksfs of air product : brand name, service assurance, marketing network, large scale economic production, r & d ; the ksfs of water processing facility product : quality management, r & d, service assurance and marketing network - thirdly, through the methodology of value chain and core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment. it points out that air product has these advantages such as quality management competence, r & d competence, service assurance competence, large scale production competence, and has these disadvantages such as marketing network, brand name, cost control

    本文首先運用pest分析法和波特的五種競爭力量模型，對奧神公司的臭氧空氣系列產品和臭氧水處理工程產品所處的宏觀環境、競爭狀況進行了分析和評價，認為奧神公司產品面臨著國家產業政策扶持、不斷增長的環保需求、人們對清潔空氣和潔凈水的需求增長等發展機會，也面臨著行業市場不規范、市場競爭激烈、用戶討價還價能力強等威脅；其次，通過專家調查，運用關鍵成功因素理論，分析得出臭氧空氣凈化系列產品市場的關鍵成功因素是品牌建設、服務保障能力、營銷網路建設、規模經濟水平、產品研發能力：臭氧水處理設備市場的關鍵成功因素是質量管理能力、研發創新能力、服務保障能力、營銷網路建設；再次，運用價值鏈理論、核心競爭力理論並結合所確定的關鍵成功因素和主要成功因素對奧神公司產品所處內部環境進行了分析，認為臭氧空氣凈化系列產品擁有質量管理能力、產品研發能力、售後服務保障力、規模生產能力的優勢，同時面臨著營銷網路建設、品牌建設、成本控制能力方面的劣勢。
  13. With the produce and development of expert system, a new approach is presented for researcher in oil monitoring to put to the issue. with the maturity distributed technique and the multiple base synergism of database, knowledge base and method base, computer applications go forward from resolving problems respectively in a close system to cooperating synchronously or asynchronously with each other for customers to find a solution to all kinds of complex problems. therefore, computer resources, which include hardware, software, database, knowledge base, normal programs and intelligent programs, will be shared to large extent

    隨著分散式技術更加成熟，應用更加廣泛；分散式知識庫、分散式人工智慧的理論與技術的發展，多專家、多知識表示、多種推理決策機制、多知識庫協同聯合求解以及數據庫、知識庫、方法庫的多庫協同支持，使計算機應用已由傳統的在封閉系統下用戶各自獨立解決問題、通過問題求解、執行一定的計算，朝著幫助用戶進行交互支持（同步、異步）協同工作、共同解決各種復雜問題並為用戶提供一個最大限度共享計算機資源（硬體、軟體、數據庫、知識庫、一般程序或智能程序）的環境的方向發展。
  14. Then, how to define entrepreneurs " abilities, and how to evaluate the abilities correctly and how to represent the managerial value and the role in the society and create a promoting mechanism and developing environment, these are practical and important questions. to be answered timely, this thesis will at first deal with the background of knowledge - economy and up to the theme of the study on entrepreneurs " abilities, then analyze the advanced theories of entrepreneurs, and make the point of the definition of entrepreneurs " abilities. on the basis of entrepreneurs " theories, the thesis establishes a system of entrepreneurs " abilities and an evaluation system of entrepreneurs " abilities, and analyzes the problem of ability building. finally, the thesis expounds the strategy and countermeasure of entrepreneurs " abilities promotion from the environment, mechanism, regimentation and so on

    本文首先在知識經濟、人才資源強國的背景下提出企業經營者能力研究的論題；然後對國內外專家學者在企業經營者及企業經營者能力方面的研究現狀及理論前沿進行了探索和概括；為研究企業經營者能力尋找理論依據；接著對所研究的企業經營者及企業經營者能力進行理論上的界定，並構建出企業經營者能力系統和能力評價指標體系；進而對我國企業經營者及他們能力的現狀進行研究，分析了企業經營者能力建設和提升方面存在的問題；最後在充分論證分析的基礎上，從環境、體制和制度建設以及企業經營者本身出發，提出企業經營者能力提升的戰略和對策。
  15. The article has researched the intention of agricultural industrialization which is guided by market and mainstay enterprises, based on agricultural product base organized by a lot of families, and characterized by joint management and mutual benefit. it also realized production specialization, product commercialization, service socialization and etc. the article has also researched the existing conditions of agricultural industrialization both at home and abroad. although it is different in national conditions and actual practice, the developed countries follows the market economic law and naturally steps on the road of agricultural industrialization. as the continuous reforming and opening up, china actively explores and enhances the management level of agricultural industrialization. the writer uses system changing theory, scale management theory, trade expense theory. market system theory and industrial economics theory, to put forward the main type of mainstay enterprises, which is divided by ownership, organization form, contact form and product. the writer thinks that development of mainstay enterprises can promote effective joining between small production and big market, the developing of high - benefit agriculture, establishing trade / industry / agriculture operation system, region economics and joining process between urban area and rural area. the existing conditions in strengthening the mainstay enterprises in zhaoyuan embodies continuous expanding in scale. continuous widening in fields, continuous enhancing in benefits, continuous improving in techology and quality. by finding the problem and shortage in product quality, developing ability and scale strength, the article has put forward the following views : face to market and enhance quality and techological content of agricultural products ; enforce flexible policy and investments ; establish fair and reasonable benefits joining system. the article has also put forward the countermeasures and suggestions on enhancing the enterprises ' management level

    文章研究了農業產業化經營的內涵，明確其以市場為導向、以龍頭企業為依託、以一大批農戶組成的農產品生產基地為基礎，形成農工商有機結合、風險共擔、利益均沾的本質特點，表現出生產專業化、經營一體化、企業規模化、產品商品化、服務社會化等特徵。分析了國內外產業化經營的現狀，認為盡管各國的國情不同，具體的做法和叫法不盡相同，但是經濟發達國家都遵循市場經濟規律，很自然走上了農業產業化經營的道路，發展中國家紛紛仿效，中國也隨著改革開放不斷深入，積極探索發展提高農業產業化經營水平。作者運用制度變遷理論、規模經營理論、交易費用理論、市場機制理論和產業經濟學理論，提出了龍頭企業從所有制形式、從組織形式、從聯系方式及從產品上劃分的主要類型；認為發展龍頭企業有促進小生產與大市場的有效對接、推動優質高效農業縱深發展、建立貿工農一體化運行機制、振興區域經濟、加速城鄉一體化進程等作用；考察了招遠市壯大龍頭企業推進農業產業化的現狀，表現在規模不斷擴大、領域不斷拓寬、效益不斷提高、技術不斷改進、質量不斷提高等方面；找出了龍頭企業產品質量上、開發能力上、規模實力上和行業自律上的問題和差距，提出了要面向市場，努力提高農產品的質量和科技含量，多策並舉，搞活投入機制，建立公平合理的利益聯結機制，加強行業自律，提高企業經營管理水平等對策和建議。
  16. I use " self - direction for adult learning " theory ( from m. knowles, famous adult education scholar ) to reference. i investigated four universities and collages ( peking university, beijing geology university, beijing information technology institute, beijing united university ), include 168 students and more than 10 teachers. with the research methods of questionnaire investigating, interview, domestic and international teaching books antitheses and action analysis, i research into the innovation of professional course for evening school education, emphasizing particularly on the study of the characteristics of evening school students in the new era and the development of course resources

    本研究以《成人高校計算機專業教育的調查研究? ?夜大學的學員特點與專業課程資源的革新》為題，參考當代著名成人教育學者諾爾斯的「成人自我指導學習理論」的概念框架和基本理念，以有典型代表性的四所普通高校（北京大學、北京地質大學、北京信息工程學院和北京聯合大學）的夜大學168名本專科學生和10餘名教員為對象，運用文卷調查、深度訪談、國內外計算機專業教材案例分析、行動研究等方法技術，側重從新時期夜大學的學員特點與課程資源開發的角度，探討了夜大學專業課程改革的問題。
  17. Mathematics is a very crucial basic course, which plays an important role not only in the students ' study of the specialty theories but also in the development of their logic thinking ability and originality ability

    數學類課程作為重要的基礎課，不僅是學生進行專業理論學習的基礎，而且對于培養學生的邏輯思維能力、創新能力都有著至關重要的作用。
  18. In this paper, some method of faults diagnosis had been introduced and the technology of expert system has been used to deal with the fault of fas and it ' s reasoning strategy. according to these theories, one expert system of fault diagnosis has been built up and made a good start for deep research

    根據這些故障診斷的理論，結合鎖片自動裝配系統，建立了一個故障診斷的專家系統，從系統結構，闡述了模型的建立，並著重分析了該系統的推理機制，對其推理演算法進行了一定的研究，為今後的進一步研究奠定了基礎。
  19. Real estate industry head for reason and conform to the standard without cease, along with the people " s bank of china issuing no. 121 document to tight money and land resource department straitening out the land, market order energetically, but the level of marketing planning in real estate industry is still in primary stage. marketing planning in real estate is paid little attention to or be attached importance to but be directed without a set of systematic method, which directly leads to great resources waste, such as a large amount of vacant merchandise houses

    隨著近期央行頒布「 121 」號文件緊急收縮銀根，國土資源部大力整頓全國土地市場，我國房地產業的發展不斷走向理性和規范，然而房地產營銷策劃仍處于初級階段，一方面，開發商不重視營銷策劃，或雖重視但缺乏系統的理論方法來指導工作實踐；另一方面，一些策劃人不懂得什麼是真正的策劃，策劃行為隨意性強而科學性弱，一些所謂的營銷專家正將營銷策劃導入歧途。
  20. Real estate industry head for reason and conform to the standard without cease, along with the people ’ s bank of china issuing no. 121 document to tight money and the land resource department straitening out the land market order energetically, but the level of marketing planning in real estate industry is still in primary stage. on the one hand, the developer does not attach importance to marketing strategies, or it does attach importance but its work is not guided by systematic methodology ; on the other hand, because some planners do not know what is planning, their planning is more random than scientific and some so - called marketing experts are leading marketing planning astray, which aggravates the vacancy of merchandize houses to a certain degree and causes the great waste of social resource

    隨著近期央行頒布「 121 」號文件緊急收縮銀根，國土資源部大力整頓全國土地市場，我國房地產業的發展不斷走向理性和規范，然而房地產營銷策劃仍處于初級階段，一方面，開發商不重視營銷策劃，或雖重視但缺乏系統的理論方法來指導工作實踐；另一方面，一些策劃人不懂得什麼是真正的策劃，策劃行為隨意性強而科學性弱，一些所謂的營銷專家正將營銷策劃導入歧途。
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