營銷與廣告 的英文怎麼說
中文拼音 [yíngxiāoyǔguǎnggào]
營銷與廣告
英文
marketing and advertising-
In 1999 from oneself started an undertaking until now, firstexperiences has started an undertaking, the skill market trains, really holds the management, the teaching management process, throughunceasingly charged the study, sums up experience, the union practicepromotion theoretical level, is the cosmetology profession and thecorrelation profession raise image design synthesizes the talentedperson thousand people, and was 30 enterprises successes plans theenterprise image, the market marketing brand, the staff etiquette, thequality, skill training ; and establishes the consummation educationalmodel, the educational administration management for the correlationprofession teaching unit, promotes the teachers level, to enhance thefresh source quantity : develops the new curriculum, like - - - " high - quality beautiful armor ", " improves looks beautiful releaseindustry mda management management ", " shanghai vocational educationfilm and television puts on make - up ", " color consultant ", " thecosmetology putting on make - up industry practical fine arts ", " practical human body colored drawing on pottery and beautiful armordesign ", " image design and psychoanalysis ", " image design andaccompaniment shopping ", " image design psychology consultation ", " advertisement animation drawing ", " fashion puts on make - up modelling " and so on, the compilation teaches document 22
1999年從自我創業至今，首先經歷了創業、技能市場演練、實操經營、教學管理的過程，通過不斷充電學習、總結經驗、結合實踐提升理論水平，為美容行業及相關行業培養形象設計綜合人才千餘人，並為30餘家企業成功策劃企業形象、市場營銷品牌、員工禮儀、素質、技能培訓；並為相關行業教學單位創立完善教學模式、教務管理、提升師資水平、提高生源數量：開發新課程，如- - - 《高級美甲》 、 《美容美發行業mda經營管理》 、 《上海市職業教育影視化妝》 、 《色彩顧問》 、 《美容化妝業實用美術》 、 《實用人體彩繪及美甲圖案》 、 《形象設計與精神分析》 、 《形象設計與陪同購物》 、 《形象設計心理咨詢》 、 《廣告動漫繪畫》 、 《時尚化妝造型》等，編寫教案22本。By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research
接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。Beverage alcohol advertising and marketing materials should not be associated with anti - social or dangerous behavior
酒飲料的廣告及營銷材料中不應當與違反社會或危險行為相聯系。Beverage alcohol advertising and marketing materials should reflect generally accepted contemporary standards of good taste
酒飲料的廣告及營銷材料中應當反映時代普世價值觀與品位。Beverage alcohol products should not be advertised or marketed in any manner associated with abusive or violent relationships or situations
酒飲料不應當以侮辱與暴力關聯狀況做廣告及營銷。This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact
本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point
本部分介紹了我國旅遊廣告的現狀和問題，分析了旅遊廣告營銷的基本原理；在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻，採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案；最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。Yiwu chenhan stationery trading co., ltd, is a special company engaging in management of stationery and advertising series of ball pens with many years experiences in printing & marketing and strong economical strength. its " huanchuan " brand series advertising ball pens have been the first choice products of many enterprises and institutions for the use of publicizing their own products and images
義烏市陳晗文具貿易有限公司是經營文具用品、廣告系列圓珠筆的專業性公司，具有多年的印刷營銷經驗和雄厚的經濟實力，其經營的「華川」牌系列廣告圓珠筆已成為各企業、事業單位宣傳自己產品與形象的首選品牌。Google inc. nasdaq : goog, creator of the award - winning search engine, and china enterprise, a leading brand in it application services for businesses, today jointly announced a partnership whereby ce will become the first company authorized to sell google adwordsr advertisements in china
全球著名的網路搜索引擎開發商google公司與中國國內最大的it應用服務運營商中企動力今天聯合宣布，中企動力成為google在中國的首家正式授權合作伴，代理銷售google adwords關鍵詞廣告服務。However, the practice of this specific pattern also has some problems for the current press industry of the target market being ambiguous, the service offered not enough or considerate, the fund needed huge, the obtaining of readers " data difficult and etc. this thesis does not only make a comprehensive analysis and speculation of the membership pattern of distribution at the burgeoning stage, but illustrates the point that this kind of distribution mode is playing an increasingly more important part in the press industry, which means much theoretically and practically
因會員制營銷具有的以雙向為原則進行溝通交流、以互利互惠為目標及較強信息控制功能的特性，報業會員制發行模式具有資格限制、促進編讀互動，適應讀者需求、調整讀者結構、培養讀者忠誠度、提高報社工作效率、增加報社廣告效益、與報社無形資產良性互動等特點和優勢，但由於目前報業會員制實施尚處「初級階段」 ，故而存在著目標市場不明確、服務深度不夠、宣傳力度較小、所需資金數額較大、客戶資料較難獲取等問題。The franchisor also assists the franchisee in financing, selecting business site, organizing, training, purchasing, advertising and other management activities
（授予特許者也協助接受特許者融資、選擇營業地點、組織、訓練、購買、廣告推銷與其他管理活動。 ）13. further to the provisions of clause 9 above, the ticket holder shall not engage in any form of " ambush marketing " ambush marketing is an activity by a party which utilises the publicity value of an event without having any official involvement or connection with the event and shall not breach or infringe the rights of any sponsors, suppliers, broadcasters or other parties commercially associated with the event or the venue, nor conduct any unauthorised promotions or other commercial activity
13 .作為上述第9條的補充，持票人不得參與任何形式的「搭便車式營銷」活動搭便車式營銷指與賽事沒有任何正式關系或關聯的一方對于該賽事廣告價值的利用活動，且不得損害或侵犯任何贊助商供應商轉播人或其他同賽事或賽區有商業關聯的各方的權利，亦不得進行任何未經準許的推廣活動或其他商業活動。The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools, that is to say, advertisement, sales promotion, direct marketing, personnel sales, public relationship, activity marketing, ci and product package
本文主張要取得整合營銷傳播的最佳效果應該基於該理論運作的五大特徵，有效整合廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷、 ci與產品包裝等七種傳播工具，將傳播資源進行有機的配置。Starting with the feasibility research of the development of these souvenirs, the paper attempts to define tourist souvenirs and other relevant concepts firstly, and then endeavors to put forth the overall developing pattern and the specific developing paths on the basis of the synthesis of an abundance of knowledge in numbers of fields, such as the study of tourist resources, marketing, psychology, aesthetics, advertising, folklore and ecology. apart from the theoretical contribution, the paper also bothers to carry out a case study of the development of tourist souvenirs in chongyi, jiangxi province, the home to bamboos, namely, the bamboo village, aiming at making a profound exploration in the aspect
本文從竹鄉旅遊紀念品開發的可行性出發，對旅遊紀念品及其相關概念的界定作了初步探討，對其開發的理論基礎、開發原則進行了初步的研究:將旅遊資源學、市場營銷學、心理學、美學、廣告學、民俗學等學科應用於其開發中，提出了旅遊紀念品的開發模式，並設計了開發竹鄉旅遊紀念品的具體途徑:以江西崇義為例，結合資源與市場的開發進行了深入探討。Leading product of jinan golden future medical treatement appliance co., ltd. is new - generation oxygen machine. major management direction of jinan future wind industrial company is software development and advertisement. yantai future auto equipment co., ltd. is a professional manufacturer in domestic pneumatic and hydraulic pressure industries
現轄設四個子公司，濟南金未來醫療器械有限公司以新一代制氧機為主導產品，濟南未來風實業公司以軟體開發廣告製作為主營方向，煙臺未來自動裝備有限公司是我國氣動液壓行業的專業廠家，北京紐曼公司是與美國numatics公司合作設立的銷售基地。Core advertising revenues, excluding revenues related to the sale, rental and maintenance of street furniture products, rose by 3. 1 % organically
主營廣告收入自然增長了3 . 1 % ，不包括與街頭景物產品銷售、出租和維護相關的收入。If you re targeting at one - to - one marketing, online advertising will be the first choice because the web lets you deliver direct messages to your desired audience, helps you develop relationships with individual consumers, target a very attractive group of consumers and reach them at on a regular basis in a very cost - effective way
假如你正要進軍「一對一」的營銷市場，那麼在線的網路廣告將會是你的首選！因為網際網路讓你可以直接面對你渴望的客戶，一對一的交流！幫助你開發與單個消費者的聯系紐帶，瞄準一個有價值的潛在客戶群體，並且以極低的運營成本接觸他們。As the largest brand, the largest advertising company in southwestern region it has the most influential industry - known brand and communications experience, creativity such as the concentration of branding, marketing advice, media agencies, public relations, consulting and investigating, creative planning major events marketing, works produced as a modern professional advertising company
是西南地區品牌傳播代理跨行業最多、最大的廣告公司，在西南地區以極具影響力的品牌和傳播經驗聞名業內，策劃與創意並駕齊驅，是集品牌推廣、營銷咨詢、媒體代理、公關活動、咨詢調查、創意策劃、大型事件營銷、工程製作等為一體的現代化專業廣告公司。The marketing and sales activities have some features in common : firstly, paying emphasis to the need of the customers, communicating the value to the customers in the marketing progress ; secondly, paying attention to the unification of the image of the brand, using " the same voice " in the advertisement, public relation, ci and marketing activities to build a favorable public image ; thirdly, placing the branding as the precondition of the marketing,
特點有幾:第一，強調從與消費者需求出發，從意義傳播上展開營銷活動;第二，強調把廣告、公關、 cl 、營銷等一切傳播活動「用同一聲音說話」 ，進而影響目標受眾的行為，並對品牌產生良好的態度，以便達成品牌傳播目標;第三，強調營銷的前提是品牌傳播。The research on marketing is inseparable from the research on advertising and customer praxiology
對市場營銷學的研究與廣告學和消費者行為學的研究之間有著密不可分的關系分享友人