行銷的原則 的英文怎麼說

中文拼音 [hángxiāodeyuánzé]
行銷的原則 英文
fundamentals of marketing
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 的 : 4次方是 The fourth power of 2 is direction
  • 原 : Ⅰ形容詞1 （最初的; 原來的） primary; original; former 2 （沒有加工的） unprocessed; raw Ⅱ動詞（原...
  • 則 : Ⅰ名詞1 （規范） standard; norm; criterion 2 （規則） regulation; rule; law 3 （姓氏） a surname Ⅱ...
  • 行銷 : be on sale; sell
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. All these are in order to improve the cash operation efficiency of companies, and build the competition of the sales companies. from the structure, firstly it divides the cash flow process into purchase process, inventory process, and sales process, and analyzes the reason for cbpr ( cash business process reengineering ), and then advances the rules and methods of cbpr ( cash business process reengineering ). secondly, it analyzed the disadvantages of the three tradition processes, and points out the reason in process affecting cash turnover efficiency, and then reengineers cash business process in order to echo on the customers quickly and quicken cash flow

    從論文結構上，本文分析了分銷企業資金流程再造的原因，並提出了資金流程再造的原則與方法，根據業務流程的概念將資金流程劃分為采購流程、庫存管理流程和銷售流程，並逐一對各傳統流程的弊端進行了剖析，指出了在流程中影響企業資金周轉效率的原因，並結合分銷企業自身的特點，引入供應鏈管理等先進的管理思想，再造企業資金流程，以達到更快地響應顧客，加快資金流轉的目的，同時分析了影響分銷企業的資金流程再造成功的因素，最後本文又根據tcl電器銷售公司的運作模式進一步印證了資金業務流程再造的優勢。
  3. The writer, as one of the ma i n members i n the job analysis group, handles some specific work in this project, such as design of questionnaires, design of interview questions, design of some forms and so on. in this thesis, above all, the writer studies some relative theory, then, researches the whole process of this job analysis. according to this logical order, there are four parts in the thesis as following : the firs part introduces some important concepts and theories, including the significance, the position, the history, the methods, and the value of job analysis in modern human resource management

    本著理論指導實踐，實踐升華理論的原則，在本論文中，筆者首先從工作分析的相關理論入手，然後在理論研究的基礎上對cssc公司銷售部工作分析的全過程進行深入細致的分析研究，按照這種邏輯順序本論文共分為五大部分：第一部分為文獻綜述，主要闡述了工作分析的相關概念、工作分析的意義和作用、工作分析在現代人力資源以及人力資本管理中的地位、工作分析的歷史沿革、工作分析的理論、工作分析的內容、工作分析的方法技術、工作分析的價值等。
  4. The author describes major means to achieve such effective internal control and how to design internal control system on the basis of theoretical study. afterwards, the author designs purchases and revenue internal control system for a special trade company

    在理論研究的基礎上，筆者提出了企業內部控制設計的原則、步驟和內容以及實現有效內部控制的主要手段，並針對某商業企業進行采購和銷售業務的內部控制設計。
  5. Each member shall submit the notification on state trading enterprises to the council of trade in goods to ensure the transparency of the activities of state trading enterprises. each member also should negotiate to limit or reduce the obstacles to the expansion of international trade and has the right to invoke dispute settlement procedures in instance where he perceives that a state trading enterprise has violated these rules

    現行規則規定國營貿易企業應當依照不歧視的原則行事，並僅根據商業因素進行購買和銷售；規定成員方應當保持國營貿易企業運作的透明度並就此向貨物貿易理事會提供通知，成員方還應該作消除障礙的對等談判，並有權就國營貿易企業爭端提請爭端解決機構裁決。
  6. Providing products to client of front line, which are extremely ignored usually and are supported by the government authroties in the future, can give us satisfied profit space, such as statistical information collecting project. on the another side, technical thoughts is software and hardware is associated closely and producing coping effect. so it can reach the company ' s goal of cost control ^ keeping technology secrece and maintain and sales conveniently, such as dynamic password card ( srz04 personal indetity project )

    公司本著穩健經營、成本至上的原則，著眼長遠，提供行業基層科技應用需要被極度忽略、而宏觀政策將在未來給予大力支持的產品，避開可能的競爭對手，先行一步，以其獲得滿意的利潤空間，如統計信息採集項目等；產品思路將走軟、硬體相結合、有復制效應的技術路線，以利於成本控制、技術保密、維護方便、銷售有利等目的，如動態口令機（ srz04身份認證項目） 。
  7. Analise the motivation of this system, including tax motivation and non - tax one. this discussion of the legal theory of transfer pricing tax system is based on the principle of equal tax, it also discuss the criterias of many other country ' s related enterprises. examine, evaluate the principles of current transfer pricing law control, including total profit principle, arm ’ s length principle, comparable principle, as well as the solution provided by foreign country ' s related enterprises, such as comparable uncontrollable pricing method ; resale pricing method ; cost - plus method, and analise their advantages and disadvatages. it compares the transfer pricing tax system amoung development countries, and therefore putforword the related problem of china and provide solutions

    本文從國內外存在的真實案例出發闡述了跨國公司的轉讓定價行為對我國經濟的影響，分析了轉讓定價存在的動機包括稅務動機和非稅務動機，從稅收公平性原則、稅收法定主義、實質課稅原則來談轉讓定價稅制的法理基礎，以及各國關聯企業的判定標準，並審視、評價現行轉移定價法律控制的原則，包括總利潤原則、正常交易原則、可比性原則等，以及各國對關聯企業之間不合理轉讓定價進行調整的方法，如可比非受控價格法、再銷售價格法、成本加價法，分析了它們之間的優缺點。
  8. Fengxing packaging machinery factory is collective reach, produce, sale and special offer packing device for commodity producer, we have full time research team, produce device perfect, advanced workmanship and regulation norm ; we always keep ” quality is root, user is god ”, processing enforce on national norm, our aim is connect with international brand, we offer customer first rate quality, really price and satisfied service

    中山市小欖鎮豐興包裝機械廠是一家集研發、生產、銷售為一體的、專門為商品生產廠家提供后包裝設備的工廠，擁有專職的研發隊伍，加工設備齊全、工藝先進、管理規范；工廠一貫本著「以質為本，用戶至上」的原則，生產過程切實執行國家標準，並與國際品牌產品接軌作為我們的發展目標，力爭為用戶提供一流的質量、實惠的價格、滿意的服務。
  9. For years, sheng meei machine mfg., co. has under chairman mr. pin lee competent leadership, excellent performance of everyone in sheng meei and reliable quality of these machines, sheng meei mfg., co. has now become one of the largest knitting machinery manufacturers in the world. the distinct machine quality and sophisticated function, advanced performance at highest reliability has won industrial confidence and popularity, and had also made sheng meei machine mfg., co, s name being announced fooicially as one of the top 500 enterprises in taiwan. zhang jia gang sheng meei machine co., ltd. is located in china main sweaters shopping center situated in a golden triangle of south jiang su province in miao qiao town. the factory is just twenty kilometers away from zhang jia gang harbor and shang hai porby east, and adjacent to nan tong harbor by north, a perfect location with convenient access to all inland transportation

    三十多年來，總公司秉執著永續經營的理念和宗旨，在不進步就是落伍的原則下，不斷地創新與超越，從早期製造銷售各式手搖編織機，至一連串自行開發出全新全自動多功能的電腦自動編織機及提花機，躍居為世界一流水準的電腦毛及編織機製造廠。多年來，在董事長李賓先生的領導下，全體同仁群策群力，本著誠信踏實創新突破之精神，努力經營，不但產品行銷國內各地，而且遍及亞洲美國中東中南美洲與非洲等國家和地區，深受客戶的肯定信賴與喜愛。今日的盛美公司，更是世界數一數二的手搖及全自動毛衣編織機製造廠，躍居世界領先地位。
  10. By using the conclusion of the former, this paper studied the tourism product development of the ancient road for trade of tea & horses. on the base of analysis of the ancient road for trade of tea & horses, it gives some principles and designs the layout of the development. eventually, the design of the product series, the construction of the marketing mode, the construction of the enterprise, the designs of the supporting system are made

    最後，以典型的跨區域旅遊產品?茶馬古道的旅遊開發為例，運用跨區域旅遊產品開發體系研究的成果，在分析了茶馬古道旅遊開發現狀的基礎上，攀出了茶馬古道旅遊開發的原則，設計了茶馬古道旅遊開發的布局，並對茶馬古道旅遊產品體系、政府主導與企業化運作結合的營銷模式、產品經營組織、開發支持體系進行了相應的設計或構建。
  11. Presuming you know the principles of affiliate marketing, you still will be confronted with a lot of questions

    即使你對會員行銷的原則了如指掌，你仍然會碰到許多問題。
  12. In marketing practice, the marketing managers often feel out of place about which kind of marketing channels should be constructed and how to manage marketing channels when product goes through the stages of product life cycle, obviously people in marketing practice focus on how to adjust channels extremely to adapt for the stages of product life cycle, in marketing theory, scholars also have strong interest in the research on the relationship between product life cycle and marketing channels, but, to our regrets, the research in the two domains is isolated and does n ' t find out the mechanism between product life cycle and the policies of marketing channels, so the conclusions of policies of marketing channels in the different stages of product life cycle are results of empiric, not of logic

    但令人遺憾的是，兩個領域的研究是脫節的，在產品生命周期與渠道政策之間缺乏一種機制分析，從而必然導致對不同生命周期階段的渠道政策結論帶有經驗性質，而不是邏輯的結果。本文的目的正是為了解決這一問題，試圖找出分析產品生命周期與營銷渠道政策之間的邏輯過程，從而為不同的產品生命周期階段的營銷渠道政策找出一個選擇的原則和方法，讓消費者行為和競爭者行為在渠道選擇中獲得一個動態的均衡。在此基礎上，針對產品生命周期的不同階段提出一些一般性的渠道政策結論，以供實踐中的人們予以參考。
  13. In the second stage, this paper analyzes how to select the selling associates to establish the relationship marketing strategies. the third, this paper establishes a linear programming modal to solve the optimal order quantities allocation

    針對第二階段的供應鏈合作夥伴選擇，本論文對供應鏈聯盟分銷渠道的特點、分銷商選擇的原則、目前的一些認識誤區、分銷商選擇的標準、分銷商選擇的方法進行了探討。
  14. Our contractual law has used those law principals for reference that has been established by the two fundamental legal systems and by both the convention on contracts for the international sale of goods and the international rules for the commercial contracts. it divides the causes of discharging contract into five cases : unavoidable accident, breach of contract, delay of performance, fundamental breach of contract and some other cases

    我國《合同法》在規定合同法定解除事由時，借鑒了兩大法系和《聯合國國際貨物銷售合同公約》 、 《國際商事合同通則》所確立的原則，將合同法定解除事由具體化，分為不可抗力、預期違約、遲延履行經催告，根本違約，法律規定的其他情形等五種形態。
  15. Know that the choice of your affiliate programs is the most important aspect of your affiliate marketing strategy

    你要清楚， 」會員制營銷」的原則是你會員行銷戰略中最為重要的一個方面。
  16. It is the last in the electric enterprise ' s production and management that the electric rate of electric consumption is managed, at the same time it is a key system of electric marketing " pmmis " too, its main task is products of electric enterprise once - - the electric energy is sold to all kinds of electric customers, and according to the principle of the equal value exchange of the goods, copy it back to electric consumption from customer, and calculate, issue, regain the electric rate, carry on statistical analysis finally

    電量電費管理是電力企業生產經營的最後一環，同時也是電力營銷pmmis的核心子系統，其主要工作任務是把電力企業的產品? ?電能銷售給各類電力客戶，並按照商品等價交換的原則，從客戶處抄回電量，並進行計算、發行、收回電費，最後進行統計分析。
  17. On this base, the author gives a detail description and analysis of the rec frame and data exchanging model, etc. of the wafangdian bearing company ltd., and discusses it ' s manufacturing, sales and query frames, then describes the principles, contents and procedures that using rec theory the author believes that rec is easy to realize and use, cost - saving, easy to be accepted and expansible, and it is a practicable theory in machine building industry in current phase

    在此基礎上，筆者對瓦房店軸承集團有限責任公司的簡約電子商務架和數據交換模型等內容進行了深入細致的描述和分析，著重探討了該公司的生產框架，銷售物流框架和查詢框架，並對其運用簡約電子商務理論進行數據交換的原則、內容和過程進行了闡述。
  18. The enterprise follows the principle of customer first, insists on the production and sales target that let saisi go into all homes ; pays equal attention to production and management, passes iso9001 : 2000 international quality management system certification, uses kingdee erp management software to carry out enterprise management ; is “ top ten enterprise of liaoning door industry ” in 2005 and 2006 and was awarded “ famous trademark of shenyang ”, “ green security trademark ”, “ the unit of abiding by contract and honoring credit ” and many other honors

    企業始終遵循顧客至上的原則，堅持讓賽斯走進千家萬戶的生產銷售目標；生產與管理並重，通過了iso9001 ： 2000國際質量管理體系認證，運用金蝶erp管理軟體進行企業管理；是2005 、 2006年「遼寧門業十佳企業」 ，並榮獲「沈陽市著名商標」 ， 「綠色防偽產品」 ， 「守合同、重信用」單位、 「木門企業30強」 、 「中國門業新銳企業」獎等多項殊榮。
  19. It is well known that along with the development of the social economy and the improvement of the living standard of the people, insurance, as one kind of intangible product, is quickly accepted by the people, and is brought into the range of mass consumables. meanwhile, for the insurance company facing internal and outside environment changes, the appearance the marketing channel in a forceful way makes its management of marketing channel relations become more complex and more challenging. this article consists of four parts : the first part introduces car insurance marketing channel mode and existing problems of company a ; the second part summarizes relevant theories about marketing channel relations, with emphasis on the concept of marketing channel, channel conflict and the principle and method for handling the conflict ; the third

    本文共有四個部分:第一部分介紹a公司車險營銷渠道模式及存在的問題;第二部分概述營銷渠道關系管理的相關理論，對理論的概述主要從營銷渠道概念、渠道沖突、處理渠道沖突的原則和方法等部分進行;第三部分介紹了a公司車險營銷渠道產生的背景，並運用第二章的相關渠道理論對公司現有車險營銷渠道存在的問題進行詳細分析;第四部分是公司的車險營銷渠道策略探討，首先對a公司作了swot分析，明確公司的優勢與劣勢，面對的機會和威脅，然後對a公司在未來時間里車險營銷渠道發展和營銷渠道管理方法提出建議，即:充分利用股東優勢，在加強對傳統代理渠道的管理和控制的同時，構建一個以4s店為主的控製程度相對高的多渠道結構的營銷體系。
  20. That is to take advantage of the logistic resources both in and out of the organization, optimize and reorganize its marketing system, management structure, working procedure and operation mode on the principle of making full use of the resources to maxmize its revenues

    以期按照資源利用最大化和整體效益最優化的原則統籌規劃企業內外的物流資源，對全局物流的營銷體制、管理架構、作業流程與運作模式進行優化重組。
分享友人
分享到 Line

分享到臉書